Paul Goldston @Reload Media · PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 14 #nxbris What...
Transcript of Paul Goldston @Reload Media · PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014 14 #nxbris What...
PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014
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#nxbris
Paul Goldston@Reload_Media
#nxbris
1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives5. Gamification
PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014
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#nxbris
What You’ll Need:◦ Google Analytics◦ Undefined traffic sources◦ A pinch of marketing nous
#nxbris
What is it?http://www.reloadmedia.com.au?utm_source=Direct-URL&utm_medium=Networx-Test&utm_campaign=Hello-Networx!http://www.reloadmedia.com.au?utm_source=Direct-URL&utm_medium=Networx-Test&utm_campaign=Hello-Networx!
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#nxbris
What is it good for?◦ Tracking the results of email campaigns◦ Tracking the effectiveness of online banner
advertising◦ Tracking email signature clicks◦ Tracking QR code/NFC referrals◦ And much more - get creative!
#nxbris
To get started, try this free tool!◦ https://support.google.com/analytics/answer/1033867?hl=en
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#nxbris
1. UTM Tracking2. Conversion Rate Optimisation (CRO)
#nxbris
What You’ll Need:◦ Google Analytics or a third party A/B split
testing tool◦ An idea on what you’d like to test◦ A dollop of marketing nous
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#nxbris
What is it? Why it is important?
Before CRO After CROAdvertising Spend $1000 $1000
Visitors 2000 2000Conversion Rate 2% 3%
Leads* 40 60Revenue $4000 $6000
ROI $4.00 $6.00*Lead Value = $100
#nxbris
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#nxbris
VS
#nxbris
15 day A/B split test
14 bookings (new form) VS 3 bookings(old form)
Increased conversion rate by ↑385% with 99.8% statistical confidence.
PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014
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#nxbris
FREE PAID
Getting Started Guide
Content Experiments
Visit Website
#nxbris
Let’sTest
This…
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#nxbris
Against This!
#nxbris
1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution
PAUL GOLDSTON - RELOAD MEDIA NETWORX 19 FEB 2014
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#nxbris
What You’ll Need:◦ Google Analytics◦ Understanding on different traffic sources◦ A gallon of marketing nous
#nxbris
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#nxbris
Discover what traffic sources are assisting your conversion but are not directly responsible for them
Understand where you need to invest your marketing dollars in the earlier stages of the purchase funnel in order to drive conversions
Example…
#nxbris
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#nxbris
#nxbris
To get started:◦ https://analyticsacademy.withgoogle.com/course◦ https://support.google.com/analytics/answer/1191180?hl
=en
+
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#nxbris
1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives
#nxbris
What You’ll Need:◦ An online enquiry form◦ A great incentive◦ A teaspoon of marketing nous
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#nxbris
#nxbris
1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives5. Gamification
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#nxbris
What You’ll Need:◦ A target behavior for users◦ A developer friend◦ 400g of marketing nous
#nxbris
It’s not building a game…
Utilising game mechanics to engage and motivate your audience.
Use a gamification strategy to encourage engagement, return custom and increased basket sizes!
Benefits of Gamification Explained
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#nxbris
Examples…
#nxbris
Examples…
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#nxbris
Examples…
#nxbris
1. UTM Tracking2. Conversion Rate Optimisation (CRO)3. Multi-Channel Attribution4. Form Incentives5. Gamification
Presentation Complete