Pathways for Career Success

Pathways for Career Success

Texas Correlations

CEV Pathway: Principles of Business, Marketing & Finance

Meets 100% of TEKS standards for:

Principles of Business, Marketing & Finance

Texas Education Agency Midcycle 2011 Proclamation

Printed On: 8/18/2010 9:39 PM# = Number of times TEKS must be addressed.

Version: Jun 24, 2010Page 1 of 33 Date Due: August 6, 2010

SubjectSubchapterCoursePublisherProgram TitleISBN (13 digits, no dashes)TEKS (Knowledge and Skills) Student Expectation Breakout Element Sub-

element# Component

ISBN/IDPage(s) Specific location on

the page/display/screen (paragraph, etc.)

(a) General Requirements.

(b) Introduction

(c) Knowledge and Skills.(1) The student describes the characteristics of business. The student is expected to:

(A) explain the role of business in a global society

>>>>> >>>>> >>>>> 3 9781603334808 Economics in Buisness; 9781603334860 Introduction to International Business

Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70465 Political & Economic Systems; Disc 1 CEV70437 International Trade & Tariffs; Disc 3 MER32095 Global Exchange: Free Trade & Protectionism

Slides 44-52; entire presentation; entire presentation; entire DVD- 33 minutes

Correlations to Texas Essential Knowledge and Skills (TEKS) - TEACHER COMPONENTSChapter 130. Career and Technical EducationSubchapter D. Business Management and Administration§130.112. Principles of Business, Marking and Finance

In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing, and finance.

CEV Multimedia, Ltd.CEV43026 Principles of Business, Marketing & Finance Pathway9781603339025

This course is recommended for students in Grades 9-11.





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Correlations to Texas Essential Knowledge and Skills (TEKS) - TEACHER COMPONENTSChapter 130. Career and Technical EducationSubchapter D. Business Management and Administration§130.112. Principles of Business, Marking and FinanceCEV Multimedia, Ltd.CEV43026 Principles of Business, Marketing & Finance Pathway9781603339025

(1) The student describes the characteristics of business. The student is expected to:

(B) differentiate between goods and services

>>>>> >>>>> >>>>> 3 9781603333399 Advanced Business Concepts MPU

Disc 1 CEV70264 Marketing & Pricing Concepts

Slides 4-6; Lesson Plan Projects, Activities and Supplemental Materials (Located on Disc 1)


(C) identify the types of business

>>>>> >>>>> >>>>> 3 9781603334365 Business Ownership & Management Structures

Disc 1 CEV70461 Organizational Structures; Disc 1 CEV70495 Successful Business Operations

Slides 3-5; Slides 34-38


(D) compare the different forms of ownership

>>>>> >>>>> >>>>> 3 9781603334365 Business Ownership & Management Structures

Disc 1 CEV70495 Business Ownership & Registration

Slides 5-18





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(E) examine the organizational structure and functions of business

(1) examine the organizational structure of business

>>>>> >>>>> 3 9781603333535 Business Finance; 9781603334365 Business Ownership & Management Structures

Disc 1CEV70491 Starting a Small Business; Disc 1 CEV70385 Business Ownership & Registration; Disc 1 CEV70461 Organizational Structures

Slides 28-34; Slides 5-18; entire presentation


(E) examine the organizational structure and functions of business

(2) examine the organizational functions of business

>>>>> >>>>> 3 9781603333535 Business Finance; 9781603334365 Business Ownership & Management Structures

Disc 1 CEV70491 Starting a Small Business; Disc 1 CEV70385 Business Ownership & Registration; Disc 1 CEV70461 Organizational Structures

Slides 28-34; Slides 5-18; entire presentation


(F) interpret the nature of balance sheets and income statements

(1) interpret the nature of balance sheets

>>>>> >>>>> 3 9781603334938 Financial Management Practices

Disc 8 LIN25026 Like Money in the Bank

Begins at 18:55





element# Component





(F) interpret the nature of balance sheets and income statements

(2) interpret the nature of income statements



Begins at 18:56


(G) describe factors that affect the environment

>>>>> >>>>> >>>>> 3 9781603334365 Business Ownership & Management

Disc 1 CEV70495 Successful Business Operations

Slide 41-44


(H) explain how organizations adapt to current markets

>>>>> >>>>> >>>>> 3 9781603334860 Introduction to International Business

Disc 1 CEV70437 International Trade & Tariffs

entire presentation

(2) The student defines ethics in business. The student is expected to:

(A) distinguish between ethical and unethical business practices

>>>>> >>>>> >>>>> 3 9781603333535 Business Finance

Disc 1 CEV70419 Ethical Practices in Business Finance

entire presentation


(B) contrast ethical, moral, and legal choices that relate to the decision-making process in business situations

(1) contrast ethical choices that relate to the decision-making process in business situations

>>>>> >>>>> 3 9781603333535 Business Finance


entire presentation





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(2) contrast moral choices that relate to the decision-making process in business situations

>>>>> >>>>> 3 9781603333535 Business Finance


entire presentation



(3) contrast legal choices that relate to the decision-making process in business situations

>>>>> >>>>> 3 9781603333542 Business Law & Concepts

Disc 1 CEV70399 Contract & Employment Laws

entire presentation

(3) The student differentiates between the types of economic systems with emphasis on the private enterprise system and the United States economy. The student is expected to:

(A) compare and contrast the types of economic systems, including traditional, centrally planned, market, and mixed economies

(1) compare the types of economic systems, including traditional economies

>>>>> >>>>> 3 9781603334808 Economics in Buisness; 9781603334860 Introduction to International Business

Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70119 Economic Systems; Disc 1 CEV70465 Political & Economic Systems

Slides 9-17; entire presentation; entire presentation





element# Component






(2) compare the types of economic systems, including centrally planned economies






(3) compare the types of economic systems, including market economies








element# Component






(4) compare the types of economic systems, including mixed economies






(5) contrast the types of economic systems, including traditional economies








element# Component






(6) contrast the types of economic systems, including centrally planned economies






(7) contrast the types of economic systems, including market economies








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(8) contrast the types of economic systems, including mixed economies





(B) identify business cycles

>>>>> >>>>> >>>>> 3 9781603334808 Economics in Buisness; 9781603334945 Principles of Economics

Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70383 Business Cycle & Growth

Slides 38-42; entire presentation





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(C) summarize the characteristics of the private enterprise system

>>>>> >>>>> >>>>> 3 9781603334365 Business Organization & Management Structures; 9781603334808 Economics in Business

Disc 1 CEV70495 Successful Business Operations; Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70119 Economic Systems

entire presentation; entire presentation; Slides16-19


(D) identify factors affecting a business' profits, revenues, and expenses

(1) identify factors affecting a business' profits

>>>>> >>>>> 3 9781603334808 Economics in Buisness; 9781603334945 Principles of Economics

Disc 1 CEV70066 Economic Concepts; Disc 4 LEA22063 The Invisible Hand; Disc 1 CEV70497 Supply & Demand






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(2) identify factors affecting a business' revenues

>>>>> >>>>> 3 9781603334808 Economics in Buisness; 9781603334945 Principles of Economics

Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70497 Supply & Demand




(3) identify factors affecting a business' expenses

>>>>> >>>>> 3 9781603333535 Business Finance; 9781603334938 Financial Management Practices

Disc 1 CEV70491 Starting a Small Business; Disc 9 LIN25027 Money Matters: Mastering Basic Money Management

Slides 39-43; Begins at 14:44


(E) investigate potential causes of economic decisions such as supply and demand or consumer dollar votes

(1) investigate potential causes of economic decisions


Disc 1 CEV70066 Economic Concepts; Disc 4 LEA22063 The Invisible Hand; Disc 1 CEV70437 International Trade & Tariffs

entire presentation; entire presentation





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(4) The student relates to the impact of international business on the United States economy. The student is expected to:

(A) compare domestic and world trade

>>>>> >>>>> >>>>> 3 9781603334860 Introduction to International Business

Disc 1 CEV70465 Political & Economic Systems; Disc 1 CEV70437 International Trade & Tariffs; Disc 3 MER32095 Global Exchange: Free Trade & Protectionism

entire presentation; entire presentation; entire DVD 33 mins.


(B) explain the impact of imports and exports on the United States economy

(1) explain the impact of imports on the United States economy


Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70465 Political & Economic Systems; Disc 3 MER32095 Global Exchange: International & Protectionism

Slides 44-51; entire presentation; entire DVD- 33 mins.





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(B) explain the impact of imports and exports on the United States economy

(2) explain the impact of exports on the United States economy


Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70465 Political & Economic Systems; Disc 3 MER32095 Global Exchange: International & Protectionism

Slides 44-52; entire presentation; entire DVD 33 mins.

(5) The student identifies the role and impact of government, the legal system, and organized labor in business. The student is expected to:

(A) differentiate among the roles of government in business


Disc 1 CEV70066 Economic Concepts; Disc 1 CEV70127 Government's Role in Business; Disc 1 CEV70465 Political & Economic Systems






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(B) describe types of activities performed by governments in business

>>>>> >>>>> >>>>> 3 9781603334365 Business Ownership & Management Structures; 9781603334808 Economics in Business; 9781603334860 Introduction to International Business

Disc 1 CEV70385 Business Ownership & Registration; Disc 1 CEV70127 Government's Role in Business; Disc 1 CEV70465 Political & Economic Systems



(C) ascertain the role of the legal system in business

>>>>> >>>>> >>>>> 3 9781603333542 Business Law & Concepts

Disc 1 CEV70399 Contract & Employment Laws

entire presentation


(D) explain the role of organized labor in society


Disc 1 CEV70127 Government's Role in Business; Disc 3 MER32095 Global Exchange: International Trade & Protectionism

Slides 22-30; entire DVD 33 mins.





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(6) The student classifies types of businesses that market goods and services. The student is expected to:

(A) explain the importance of different marketing strategies for goods versus services

>>>>> >>>>> >>>>> 3 9781603333399 Advanced Business Concepts

CEV70264 Marketing & Pricing Concepts

Slides 73-76


(B) define the terms producers, raw-goods producers, manufacturers, builders, trade industries, retailers, wholesalers, and service businesses

(1) define the [term] producers

>>>>> >>>>> 3 9781603334945 Principles of Economics

Disc 1 CEV70497 Supply & Demand

Slide 27-30



(2) define the [term] raw-goods producers



Slide 31-33; Lesson Plan Projects, Activities and Supplemental Materials (Located on Disc 1)



(3) define the [term] manufacturers



Slide 33-35





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(B) define the terms producers, raw-goods producers, manufacturers, builders, trade industries, retailers, wholesalers, and service businesses;

(4) define the [term] builders



Slide 36-38


(B) define the terms producers, raw-goods producers, manufacturers, builders, trade industries, retailers, wholesalers, and service businesses;

(5) define the [term] trade industries



Slide 39-41



(6) define the [term] retailers

>>>>> >>>>> 3 9781603334877 Introduction to Merchandising

Disc 1 CEV70513 Vendors, Buyers & Merchandisers

Slide 27; Lesson Plan Projects, Activities and Supplemental Materials (Located on Disc 1)





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(7) define the [term] wholesalers

>>>>> >>>>> 3 9781603334969 Retail Management

Disc 1 CEV70509 The Role of Wholesalers

entire presentation



(8) define the [term] service businesses

>>>>> >>>>> 3 9781603334365 Business Ownership & Management Structures



(7) The student analyzes cost and profit relationships in finance. The student is expected to:

(A) explain the concept of productivity

>>>>> >>>>> >>>>> 3 9781603334808 Economics in Business; 9781603334860 Introduction to International Business

Disc 4 LEA22063 The Invisible Hand; Disc 3 MER32095 Global Exchange: Free Trade & Protectionism

Begins at 11:00; Begins at 3:37





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(B) analyze the impact of specialization and division of labor on productivity

(1) analyze the impact of specialization on productivity

>>>>> >>>>> 3 9781603334808 Economics in Business; 9781603334860 Introduction to International Business




(B) analyze the impact of specialization and division of labor on productivity

(2) analyze the impact of division of labor on productivity

>>>>> >>>>> 3 9781603334808 Economics in Business; 9781603334860 Introduction to International Business




(C) explain the concept of organized labor and business

(1) explain the concept of organized labor

>>>>> >>>>> 3 9781603334808 Economics in Buisness

Disc 1 CEV70127 Government's Role in Business

Slides 22-30


(C) explain the concept of organized labor and business

(2) explain the concept of business


Disc 1 CEV70495 Successful Business Operations

entire presentation





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(D) examine the impact of the law of diminishing returns

>>>>> >>>>> >>>>> 3 9781603334808 Economics in Business; 9781603334860 Introduction to International Business




(E) describe the concept of economies of scale

>>>>> >>>>> >>>>> 3 9781603334808 Economics in Business

Disc 1 CEV70066 Economic Concepts

entire presentation

(8) The student analyzes the sale process, techniques used to enhance customer relationships, and the likelihood of making sales. The student is expected to:

(A) explain the selling process

>>>>> >>>>> >>>>> 3 9781603334983 Sales Process, Development & Management

Disc 1 CEV70407 Determining Customer Needs

Slides 6-13

(8) The student analyzes the sale process, techniques used to enhance customer relationships, and the likelihood of making sales. The student is expected to:

(B) discuss motivational theories that impact buying behavior such as Maslow's Hierarchy of Needs

(1) discuss motivational theories that impact buying behavior

>>>>> >>>>> 3 9781603334983 Sales Process, Development & Management; 9781603331579 Advertising Design & Mediums

Disc 1 CEV70407 Determining Customer Needs; Disc 6 LEA22064 Why You Buy






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(9) The student demonstrates how to advertise to communicate promotional messages to targeted audiences. The student is expected to:

(A) proofread ads for effectiveness

>>>>> >>>>> >>>>> 3 9781603331579 Advertising Design & Mediums

Disc 1 CEV70467 Producing Print Advertisements

Slides 64-116

(9) The student demonstrates how to advertise to communicate promotional messages to targeted audiences. The student is expected to:

(B) analyze ad performance

>>>>> >>>>> >>>>> 3 9781603331579 Advertising Design & Mediums

Disc 1 CEV70467 Producing Print Advertisements

Slide 22-25

(10) The student understands how to increase sales by employing visual merchandising techniques and using special events to increase sales. The student is expected to:

(A) explain the use of visual merchandising in retailing

>>>>> >>>>> >>>>> 3 9781603334877 Introduction to Merchandising

Disc 1 CEV70513 Vendors, Buyers & Merchandisers; Disc 5 LEA22057 Merchandising: The Store as Persuasion

Slide 41; entire DVD 24 mins.


(B) distinguish between visual merchandising and display


Disc 5 LEA22057 Merchandising: The Store as Persuasion

Begins at 1:30





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(C) place merchandise for impact


Disc 5 LEA22057 Merchandising: The Store as Persuasion

entire DVD 24 mins.


(D) plan special events >>>>> >>>>> >>>>> 3 9781603334877 Introduction to Merchandising




(E) prepare stores and departments for special events

(1) prepare stores for special events








element# Component





(E) prepare stores and departments for special events

(2) prepare departments for special events


Disc 1 CEV70513 Vendors, Buyers & Merchandisers

Slides 30-35

(11) The student understands the fundamental principles of money. The student is expected to:

(A) evaluate forms of financial exchange, including cash, credit, debit, and electronic funds transfer

(1) evaluate forms of financial exchange, including cash

>>>>> >>>>> 3 9781603334938 Financial Management Practices; 9781603334945 Principles of Economics

Disc 8 LIN25026 Like Money in the Bank; Disc 9 LIN25027 Money Matters: Mastering Basic Money Management; Disc 2 DAL31003 Financial Markets

entire DVD 26 mins.; entire DVD 27 mins.; Begins at 13:00



(2) evaluate forms of financial exchange, including credit


Disc 7 LEA22056 Charge It!

entire DVD 23 mins.



(3) evaluate forms of financial exchange, including debit



entire DVD 26 mins.





element# Component






(4) evaluate forms of financial exchange, including electronic funds transfer



entire DVD 26 mins.


(B) identify types of currency, including paper money, coins, banknotes, government bonds, and treasury notes

(1) identify types of currency, including paper money


Disc 8 LIN25026 Like Money in the Bank; Disc 9 LIN25027 Money Matters: Mastering Basic Money Management; Disc 2 DAL31003 Financial Markets

entire DVD 26 mins.; entire DVD 27 mins.; Begins at 13:00





element# Component






(2) identify types of currency, including coins


Disc 9 LIN25027 Money Matters: Mastering Basic Money Management; Disc 2 DAL31003 Financial Markets

entire DVD 27 mins.; Begins 13:00



(3) identify types of currency, including banknotes


Disc 8 LIN25026 Like Money in the Bank; Disc 2 DAL31003 Financial Markets

entire DVD 26 mins.; Begins at 3:00



(4) identify types of currency, including government bonds


Disc 2 DAL31003 Financial Markets

Begins at 1:30



(5) identify types of currency, including treasury notes



Slides 31-34





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(C) list functions of money such as medium of exchange, unit of measure, and store of value

(1) list functions of money


Disc 1 CEV70008 Management of Energy, Money & Tasks; Disc 8 LIN25026 Like Money in the Bank



(D) describe sources of income such as wages and salaries, interest, rent, dividends, capital gains, and transfer payments

(1) describe sources of income





(E) explain the time value of money

>>>>> >>>>> >>>>> 3 9781603334938 Financial Management Practices; 9781603334808 Economics in Business

Disc 1 CEV70008 Management of Energy, Money & Tasks; Disc 4 LEA22063 The Invisible Hand

Slides 22-38; entire presentation 23 mins.


(F) summarize the purposes and importance of credit

(1) summarize the purposes of credit


Disc 1 CEV70008 Management of Energy, Money & Tasks

Slides 22-38





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(F) summarize the purposes and importance of credit

(2) summarize the importance of credit


Disc 1 CEV70008 Management of Energy, Money & Tasks; Disc 7 LEA22056 Charge It!

Slides 22-38; entire presentation 23 mins.; entire DVD 23 mins.


(G) explain legal responsibilities associated with financial exchanges

>>>>> >>>>> >>>>> 3 9781603333535 Business Finance; 9781603334938 Financial Management Practices

Disc 1 CEV70419 Ethical Practices in Business Finance; Disc 7 LEA22056 Charge It!

entire presentation; Begins at 7:20

(12) The student demonstrates an understanding of personal financial management. The student is expected to:

(A) explain the importance of providing accurate information

>>>>> >>>>> >>>>> 3 9781603333535 Business Finance


entire presentation





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(B) calculate gross and net pay

(1) calculate gross pay


Disc 9 LIN25027 Money Matters: Mastering Basic Money Management; Disc 10 LIN25028 Show Me the Money



(B) calculate gross and net pay

(2) calculate net pay


Disc 9 LIN25027 Money Matters: Mastering Basic Money Management; Disc 10 LIN25028 Show Me the Money

Begins at 6:17; Begins at 2:00; Lesson Plan Projects, Activities and Supplemental Materials (Located on Disc 1)





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(C) simulate opening and maintaining various types of bank accounts

(1) simulate opening various types of bank accounts





(C) simulate opening and maintaining various types of bank accounts

(2) simulate maintaining various types of bank accounts





(D) reconcile bank statements

>>>>> >>>>> >>>>> 3 9781603334938 Financial Management Practices







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(E) compare the advantages and disadvantages of different types of banking services

(1) compare the advantages of different types of banking services


Disc 8 LIN25026 Like Money in the Bank; Disc 9 LIN25027 Money Matters: Mastering Basic Money Management



(E) compare the advantages and disadvantages of different types of banking services

(2) compare the disadvantages of different types of banking services


Disc 8 LIN25026 Like Money in the Bank; Disc 9 LIN25027 Money Matters: Mastering Basic Money Management






element# Component





(F) examine investment growth by developing a personal investment plan

>>>>> >>>>> >>>>> 3 9781603334938 Financial Management Practices; 9781603334976 Retirement, Investments & Savings

Disc 1 CEV70007 Personal Financial Planning; Disc 1 CEV70501 Tax Management; Disc 1 CEV70412 Earning Interest

entire presentation; Slides 56-71; entire presentation


(G) prepare an individual income tax return

>>>>> >>>>> >>>>> 3 9781603334976 Retirement, Investments & Savings; 9781603334938 Financial Management Practices

Disc 1 CEV70501 Tax Management; Disc 10 LIN25028 Show Me the Money


(13) The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is expected to:

(A) list types of advertising media

>>>>> >>>>> >>>>> 3 9781603331579 Advertising Design & Mediums; 9781603334891 Marketing Basics

Disc 1 CEV70467 Producing Print Advertisements; Disc 1 CEV70470 Promotional Mix

entire presentation; Slides 8-10; Lesson Plan Projects, Activities and Supplemental Materials (Located on Disc 1)





element# Component





(B) differentiate between product and institutional advertising

>>>>> >>>>> >>>>> 3 9781603334891 Marketing Basics

Disc 1 CEV70467 Promotional Mix

Slides 6-43


(C) identify and evaluate elements of an advertisement

(1) identify elements of an advertisement

>>>>> >>>>> 3 9781603331579 Advertising Design & Mediums

Disc 1 CEV70467 Producing Print Advertisements; Disc 6 LEA22064 Why You Buy



(C) identify and evaluate elements of an advertisement

(2) evaluate elements of an advertisement

>>>>> >>>>> 3 9781603331579 Advertising Design & Mediums

Disc 1 CEV70467 Producing Print Advertisements; Disc 6 LEA22064 Why You Buy


(14) The student discusses economic concepts impacting prices. The student is expected to:

(A) explain the principles of supply and demand

(1) explain the principles of supply

>>>>> >>>>> 3 9781603333399 Advanced Business Concepts MPU


Slides 29-36





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(A) explain the principles of supply and demand

(2) explain the principles of demand



Slides 29-36


(B) describe the functions of prices in markets such as supply and demand

(1) describe the functions of prices in markets



Slides 37-56

(15) The student analyzes career opportunities and formulates a career plan. The student is expected to:

(A) analyze individual goals and interests

(1) analyze individual goals

>>>>> >>>>> 3 Core Competency Disc; 9781603334938 Financial Management Practices

Disc 1 CEV70228 Jobs, Careers & Education; Disc 9 LIN25027 Money Matters: Mastering Basic Money Management



(A) analyze individual goals and interests

(2) analyze individual interests

>>>>> >>>>> 3 Core Competency Disc

Disc 1 CEV70228 Jobs, Careers & Education

Slides 6-20





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(B) determine individual talents, abilities, and skills

(1) determine individual talents






(2) determine individual abilities



Slides 6-20



(3) determine individual skills





(C) develop an individual career plan

>>>>> >>>>> >>>>> 3 Core Competency Disc


entire presentation

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