Passion Food Boutique Business Plan Updated 6715

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    SPECIALIZEIN

    KITCHEN SETUP &OPERATION MANAGEMENT

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    Who is As Sinni Resources (ASR)

    As Sinni Resources Sdn Bhd or ASR was incorporated more than 16

    years ago as a quality cuisine and catering service company operated

    by a team of experienced chefs and entrepreneurs

    ASR vision is to set the bar in serving the best with genuine concern

    for customer satisfaction at heart while its mission is to create a model

    delivery platform as a benchmar in the !"B and hospitality industry

    ASR speciali#es in

    1$ %enu development& recipes documentation& food styling&

    signature food 'reation($ 'oncept and theme design for restaurants& hotel& and food courts

    management&

    )$ *itchen& hotel " motel food processing equipment " supplies

    +$ ,lanning and manpower training consultancy

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    Project Leader

    Mohammad Ridzuan Lye @ Lye Teng Fook

    'urrently engage as -peration %anager . /xecutive 'hef for 0alur%egamas Sdn Bhd Restaurant *emangi 'af23 operating in *uala 4umpur&%alaysia

    /xperienced in multiple remote woring conditions from banqueting&co5ee house& 'hain Restaurant& 'entral 'ommissary itchen

    /xperienced in using bio cooing technology right up to huge capacitycaterings

    aving served in the otel 7ndustry as /xecutive sous 'hef to /xecutive'hef for (8 years since 199:$

    Project Associates

    Badrul Hisham Bin Afandi

    -perations and %anagement

    Started as a coo and rose from ran to 'ommis 'hef in Societe 'af2;aiping 'onsolidated Sdn Bhd3 from 1996 to 199le "introduction of the;eam %embers

    7ntroduction of potential!unders and investors

    7nitial ,ro@ect ,lanningand =esign 4ayout

    'osting& Rental ",ro@ection

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    07AE *FE '7;? S-,,7E '-%,4/L

    PASSION OOB COURT

    ,ASS7-E!--='-FR;

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    9"hoor oo+ Cour" L!8ou" P!n

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    oo+ Cour" Or3!ni2!"ion Ch!r"

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    T!s- Su$;ec" Ch!r3es Re#!r-s

    Renovation 'onstruction 7nterior& including

    labour cost& according to thefood court positioning anddesign by m( >ttings$

    ?uan 1(::I

    16::.m(

    Admin "4icence

    Eame approval ?uan)

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    T!s- Su$;ec" Ch!r3es Re#!r-s

    Renovation 'onstruction 7nterior& includinglabour cost& according to the foodcourt positioning and design by m(>ttings$ !or Building set area

    ?uan 1(::I16::.m(

    )&:(9&N6: ?uan

    ASR 'oncept " 7nterior =esign& 118$+(.m( (1

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    T!s- Su$;ec" Ch!r3es Re#!r-s

    'roceries "'uteleries

    /st$ 1&((: pax& x ( turnovers P(:::plates&

    ?uan +(::: ,late3?uan +$

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    ASR 'F7S7E/ '-44/';7-E D A%-E -FR S,/'7A4;7/SMALASIAN CUISINE

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    ASR 'F7S7E/ '-44/';7-E D A%-E -FR S,/'7A4;7/SPERANAKAN CUISINE(A UNIJUE MELTING POT CULTURE 0 A MI %ETWEEN CHINESE ANBMALA LIESTLE ANB CUISINE 0 ONL IN MALASIA)

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    ASR 'F7S7E/ '-44/';7-E D A%-E -FR S,/'7A4;7/STHAI CUISINE

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    ASR 'F7S7E/ '-44/';7-E D A%-E -FRS,/'7A4;7/SINBIAN CUISINE

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    iven ASR wide experience in !"B and hospitality industry& heres a

    summary of what we can basically o5er to our clients&% %usiness #!n!3e#en"4ie any business& !"B business has to competitive and add value tocustomers$ ASR can manage the technicalities of running a business withcost conscious approach$Rich cuin!r8 e=1erience

    A very diverse bacground of the chefs contribute to a good spread ofinternational cuisine with its own identity$Ju!i"8 e*ui1#en" !n+ ser?icin3ASR can also provide high quality machines and equipment andmaintenance to the operations of the food court$HALAL e=1er"ise

    As 'hina being the (nd emerging /conomic giant& 'hina becons andattracts 7nternational 7nvestors and ;ourist even amongst the7slamic.%uslim 'ountries such as Arab& Singapore& 7ndonesia " %alaysia$ASR has a strong supply sources for alal !ro#en !ood& wet " dried meat" ingredients$In?es"#en" & un+in3 Assis"!nce

    As a oneIstop center service provider ASR have access to ready

    Wh!" ?!ue c!n ASR o@er