party on....we’re throwing a party like we’ve never done before – with a host of all-new...

July 28 - Aug 3, 2008

Tournament Office • P 775-322-3900 • F 775-322-1213

6 1 0 0 P l u m a s S t . , S u i t e 2 0 1 • R e n o , N V 8 9 5 1 9

L e g e n d s R e n o T a h o e O p e n . c o m

Foundation Members:

There are no refunds if Pro-Am events are cancelled due to inclement weather or other circumstances beyond the control of The Legends at Sparks Marina Reno-Tahoe Open and the PGA TOUR. PGA TOUR players pictured do not guarantee their participation. The Reno-Tahoe Open Foundation reserves the right to cancel or discon-tinue any accompanying events or activities.The Legends Reno-Tahoe Open Foundation is a recognized 501(c)3 non-profit Nevada Corporation. Your sponsorship may qualify as a 100% tax deduction under the “charitable sporting event” category of the current tax code. Please consult your professional tax advisor.

HOTEL • RESORT • RENO party on.

It’s our 10th anniversary.

Marketing & Sponsorships

The Legends Reno-Tahoe Open Foundation is proud to have The Legends at Sparks Marina as Title Sponsor. Together, with the sup-port of fans, volunteers and our many other sponsors, we’re driving to make 2008 our most successful and exciting tournament yet.

About The Legends at Sparks Marina

The Legends at Sparks Marina is currently under construction at the intersection of Interstate 80 and Sparks Blvd. in Sparks, NV. Upon completion, the $1.2 billion complex will contain a unique mix of entertainment venues, restaurants and retail offerings designed to attract a majority of visitors from out-of-state and northern Nevada. The Legends is expected to attract more than 800,000 new tourists and generate approximately $600 million in taxable sales annually.

About RED Development, LLC

RED Development, LLC, formed in 1995 and has co-headquarters in Kansas City, Mo. and Scottsdale, Ariz. RED develops, leases, manages and owns shopping centers throughout the nation. RED has more than 30 centers open, in development or under construction — including The Legends at Sparks Marina — totaling more than 16 million square feet. The company primarily focuses on open-air, lifestyle centers and destination retail and enter-tainment developments. To learn more about how RED is “REDefining” retail and entertain-ment development, visit www.reddevelopment.com.

This is the stuff Legends are made of.

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Legends at Sparks Marina Reno-Tahoe Open1

Special thanks to all of 2007’s sponsors and partners for making last year’s tournament a success. We look forward to your return in ’08!

Foundation SponsorsEldorado Hotel ResortEMPLOYERSMontrêuxRSCVASierra Pacific ResourcesDiamond SponsorAT&TPlatinum SponsorsPeppermill HotelReno Gazette-Journal

Showing recognition. Extending appreciation.

Gold SponsorsWells FargoIGT

Silver SponsorsCharter CommunicationsJohn Ascuaga’s NuggetHarrah’s RenoAnheuser Busch-Morrey DistributingAlpha FlexKRNV Channel 4

Bronze SponsorsJC&C Wireless-Official AT&T RetailerMr. and Mrs. Anthony B. Joseph

TESSCOBully’s Sports Bar and GrillLuciano PropertiesThe Arizona RepublicThe Bauserman GroupModel DairyNevada Commission on TourismRED Development GroupDickson Realty-Harvey FennellAnthem Blue Cross Blue ShieldRenown HealthSilver PeakTetrus Building MaterialsKTVN Channel 2

Established in 2006, The Drivers is a dynamic organization made up of leading community mem-bers, created to help shape the future of The Legends at Sparks Marina Reno-Tahoe Open. There are four levels of participation, each of which offers great benefits to those involved. Join the exclusive club that is making a big difference in both our tournament and our community.

For more information on The Drivers, contact Scott Rieckens at 775-322-3900 today.

Presenting the most powerful club on the course.


U.S Army Rctg. Company Sierra NevadaJelly Belly Candy CompanyDP PartnersBoomtownFollett Investment PropertiesHarbour IndustriesLee Daniells & Associates, Inc.Tamarack JunctionWhitmor WireneticsAmerican Ready MixHale Lane Attorneys at LawRiddio Construction & SupplyThe Paradies ShopsThe Resort at Red HawkCJS PlumbingOxborrow Trucking and Landscape MaterialsGuild, Russell, Gallagher & Fuller, LTDMuckel Anderson CPA’sNevada Security BankBarrick Gold of North AmericaCanon USACashell EnterprisesDickson Realty-Rob Wonhof & Jan HoustonFedEx Cup-Velocity SportsJones VargasLewis and RocaNevada State BankPepsi Bottling GroupR and R PartnersReno Endoscopy CenterReno Tahoe International Airport

Western Nevada SupplyThe BelvedereALTMANN-OTT HomesDigiprintMitsubishi Electric & Electronics USA, IncMr. Steve FrankMr. Steve ShadleGolf HeadquartersSummit Sierra Mall-Bayer PropertiesAlliance Commercial Real Estate ServicesHeritage Bank of NevadaSomersettThe Montage-L3 Development LLCWaste Management-Reno DisposalEdge RealtyEquity Lending Partners-Into HomesThe Vistas at Whitehawk RanchBank of AmericaWestern VillageColliers InternationalFirst Independent BankPanattoni DevelopmentStewart TitleClark & Associates/Assurant Employee BenefitsGranite ConstructionGrant ThorntonNick and Theresa TemplePacific West CompaniesRHP MechanicalSader Nevada-Robert M. Sader, Ltd.Server TechnologyWest Coast Golf

Silver Star Development-Renaissance at MontrêuxThe Topol Group-Nathan TopolAmeriprise FinancialUniversal Health NetworkBJ’s RestaurantsAdvanced Hearing AidAccountants, Inc.Dr. Mark and Diane McAllisterErnst and YoungFeather River Communications, Inc.Gold Dust WestGrampy’sGrove Madsen IndustriesKafoury, Armstrong & CompanyMark H. Gunderson, LTD.Maupin, Cox, & LeGoyMr. and Mrs. Jim and Lynn MegquierMuzea Insider Consulting Services, LLCNevada Franchised Auto Dealer Assoc.Nevada LightingNorman S. Wright Mechanical Equip.ProLogisStanharrah CorporationTripp PlasticsUnited ConstructionWest Haven Development GroupCBRETrammel CrowArt Kess-New York LifeUnited Parcel ServiceScruples Bar and GrillUnderstand.com

FUZEBBC AdvertisingBill Pierce Motors-Grant AdvertisingBlack Diamond Lip ServiceBobcat of RenoChampion ChevroletCrystal Springs WaterCustom 32 Inc.Internet AutoJLH, Inc.John DeereKohn Colodny, LLPKTVN-Channel 2Nature ValleyNissan of RenoPODS of RenoQ and D Construction Inc.Reno DodgeReno ToyotaSierra Office SolutionsSierra Summit Skin ProductsTerrible HerbstThe Proper ImageVino 100Winkel Hummer, GMC

Additional Sponsors & Service Partners

Legends at Sparks Marina Reno-Tahoe Open 4

The Legends at Sparks Marina Reno-Tahoe Open is turning ten. And to celebrate our PGA TOUR event in style, we’re throwing a party like we’ve never done before – with a host of all-new events, activities and attractions.

It’s the party of the year. And you’re invited.

Fiesta Loco on #16 – You can “party on” at this Fiesta-themed hospitality area with margaritas, a burrito and taco bar, even a Mariachi Band!

Taste of Reno on #17 – Where Reno and skewers collide. Come check out the soon to be famous “Niblicks” ShishKabob cookoff.

Vino 100 Wine Walk – This crowd favorite hosted by Vino 100 is back. Sample fine wines at various tasting stations throughout the course as you watch the PGA TOUR action unfold.

Montrêux Home Tour – Get a tour of the good life, as you explore select luxury homes within Montrêux, including their newest offering – The Chalets.

Kidz Par Tee Zone – Featuring a bounce house, interactive games, putt-putt golf, and more, the Kidz Par Tee Zone is fun for the whole family!

Oh, and did we mention the golf? From record-breaking rounds to incredible shots, from seasoned veterans to young guns, every minute of The Legends at Sparks Marina Reno-Tahoe Open will be must-see entertainment as our PGA TOUR pros play for a share of $3 million!

Après Golf on #18 – When the final putt drops, Après Golf begins. There’ll be great live entertainment, autographs, showgirls, the trophy ceremony, and you can even celebrate with our “Legendtini”!


Fit For Charity – Check out the tournament, get in shape, and help local charities all at the same time by participating in our first ever pedometer walk!

History

The Legends at Sparks Marina Reno-Tahoe Open is enjoying its 10th year as a PGA TOUR event. Our association with the PGA TOUR showcases the area’s reputation as a premier golf destination regionally and nationally. Past champions include Notah Begay III (1999), Scott Verplank (2000), John Cook (2001), Chris Riley (2002), Kirk Triplett (2003), Vaughn Taylor (2004-2005), Will MacKenzie (2006), and Steve Flesch (2007).

Tournament Facts

Charitable Contributions

The Legends at Sparks Marina Reno-Tahoe Open gives back to the local community that supports it. To date, $1.7 million has been donated to charities that include The Children’s Cabinet, Nevada Diabetes Association for Children and Adults, Boys & Girls Club of Truckee Meadows, First Tee Foundation of Northern Nevada, SPCA of North-ern Nevada, Foster Grandparents, YMCA of the Sierra, and many more.

Gender percentage%Male 70 Female 30Age percentage%18-24 6 25-34 1635-44 2545-54 2455-64 1565+ 14Income index vs U.S. ave. — U.S. ave. = 100$25,000 or less 34 $25,000-$49,999 54$50,000-$74,999 90$75,000-$99,999 132$100,000-$149,999 198$150,000+ 232Education index vs U.S. ave. — U.S. ave. = 100High School only 61Some College 98College Graduate 189Graduate Degree 178source: Scarborough 2006

Spectator Demographics

Sponsor Satisfaction

WNBAsource: 2003 Sports Business Journal League Report Card

MinorLH CART MLS IRL NHL AFL MinorLB NBA NFL NCAA MLB NASCAR LPGA PGATOUR

NHRA

3033

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The private tent is the ultimate experience for your corporate entertainment and VIP guests. Participating corporations will enjoy a 20’ x 30’ hospitality area on the 18th fairway with dining area, stadium-style seating, and private televisions with closed circuit tournament coverage. Spoil guests and yourself with all-inclusive continental breakfast, daily themed culinary cuisine specially selected by our chef, afternoon appetizers and full bar service. Don’t miss this opportunity to entertain in style while overlooking the exciting finishing hole and enjoying PGA TOUR golf action at its finest.

Corporate Tents

Entire Event Corporate Tent on 18th Hole

Two hundred and fifty total invited guests, fifty per day, Wednesday-Sunday, including themed daily culinary cuisine menu selections provided with full bar service and afternoon appetizers

One full-page ad in official tournament program

Gold Sponsor Recognition

Twenty $50 dollar shopping spree vouchers at official tournament merchandise tent

One golf foursome certificate to be honored at Montrêux Golf Club

Forty Wine Walk tickets

Fifty season tickets

Fifty Any day tickets

Twenty Five On-site Preferred Parking credentials per day Wed-Sunday with complimentary shuttle service to main tournament entry gate

Twenty five public daily parking passes Thursday-Sunday

2008 Investment: $56,650

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One-Day Corporate Tent on 18th Hole

Fifty total guests for your selected day, Thursday-Sunday, including themed daily culinary cuisine menu selections provided for all guests with full bar service and afternoon appetizers

Twosome in the Monday Pro-Am, including two premium tee packages for participating amateurs

One half-page ad in official tournament program

Bronze Sponsor Recognition

Five $50 dollar shopping spree vouchers at official tournament merchandise tent

Ten Wine Walk Tickets

Fifty Any day tickets

Twenty five On-site Preferred Parking credentials for selected day with complimentary shuttle service to main tournament entry gate

Ten public daily parking passes Thursday-Sunday

2008 Investment:

$11,000 (Thursday Only)

$15,000 (Friday, Saturday or Sunday)


Treat clients and business prospects with an unparalleled entertainment experience. Your guests team up with a PGA TOUR professional in an 18-hole Pro-Am tournament at Montrêux Golf and Country Club — the host tournament course — Monday or Wednesday of tournament week. The relaxed golf setting provides a unique opportunity to build close relationships with those whose affiliation is vital to your success. Your guests will also receive a premium tee package, invitations to our social gatherings, hospitality during tournament week and, most importantly, memories to last a lifetime.

Pro-Ams

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Wednesday Pro-Am Foursome

Four amateur playing positions in the Legends at Sparks Marina Reno-Tahoe Open Wednesday Pro-Am

Four Premium tee prize packages valued at $1,000 for each amateur

Eight invitations to the Tuesday evening pairings/draw party

Eight Continental breakfasts and/or lunches at Montrêux Golf and Country Club on Wednesday (depending on tee time)

Eight invitations to the cocktail/awards reception following Pro-Am play

Eight admissions into the VIP Pavilion each day, Thursday-Sunday (each admission includes all food and full bar beverage service)

Sixteen Wine Walk tickets

Bronze Sponsor Recognition

Four on-site Wednesday preferred parking passes

Two public daily parking passes Thursday-Sunday

2008 Investment:

$16,500 (without hospitality or ticket package)

$15,500 (with hospitality participation)

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Monday Pro-Am Foursome

Four amateur playing positions in the Legends at Sparks Marina Reno-Tahoe Open Monday Pro-Am

Four Premium tee prize packages valued at $500 per amateur

Morning welcome reception for amateurs and guests at Montrêux Golf and Country Club prior to check in and warm up

Eight invitations to the cocktail/awards reception following Pro-Am play

Eight Season Passes good for tournament admis-sion all week

Eight Wine Walk tickets

Acknowledgement in all sponsor listings

Four on-site Monday preferred parking passes

Two public daily parking passes Thursday-Sunday


The Drivers VIP Pavilion presented by Silver Peak offers a great opportunity for companies to entertain their guests in the privacy, luxury and fun of a pavilion setting just off the 9th green. We understand everyone cannot attend the tournament on the same day, so these packages are designed with that in mind. Within the pavilion your guests will enjoy the tournament to its fullest, with great views of the Par five 9th, televisions with closed circuit tournament coverage, visible live scoreboard, table-style seating, with full food and beverage service — all provided at no additional charge within the suite. The Drivers VIP Pavilion presented by Silver Peak is the best spot for business networking on the course.

The Drivers VIP Pavilion presented by Silver Peak

Birdie Package

Twenty single day pavilion credentials

Three $50 dollar shopping spree vouchers at tour-nament merchandise tent

Four Wine Walk tickets

Acknowledgement in sponsor listings

Two on-site daily preferred parking pass Thursday-Sunday

Four public parking passes Thursday-Sunday


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Eagle Package

Forty single day pavilion credentials. Including themed daily culinary cuisine menu selections provided for all guests with full bar service

Five $50 dollar shopping spree vouchers at tourna-ment merchandise tent

Six Wine Walk tickets


Four on-site daily preferred parking passes Thursday-Sunday

Six public daily parking passes Thursday-Sunday


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Ten single day pavilion credentials

Two $50 dollar shopping spree vouchers at tourna-ment merchandise tent

Two Wine Walk tickets


One on-site daily preferred parking pass Thur-Sunday

Four public parking passes Thursday-Sunday


The Champions Club allows your invited guests to view the tournament from the 18th Hole, with reserved company tables in a hospitality tent that seat eight guests per day, Thursday-Sunday. It also includes daily luncheon buffet, full bar service and after-noon appetizers. The floor is tiered for great viewing of the PGA TOUR action. And it also entitles your company to the preferred on-site parking area with complimentary shuttle service to the main tournament entry at Montrêux Golf and Country Club.

Champions Club

Reserved Company Table in the exclusive Champions Club on the 18th hole

Thirty two Champions Club credentials, Eight per day Thursday-Sunday

Themed daily culinary cuisine menu selections provided for all guests, with full bar service and afternoon appetizers

One third-page ad in official tournament program and mention in all sponsor listings

Eight Wine Walk tickets

Five $50 dollar shopping spree vouchers at tournament merchandise tent

Acknowledgement in all sponsor listings

Four on-site daily preferred parking passes Thursday-Sunday

Four public daily parking passes Thursday-Sunday


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Fun for the whole family, a group of friends or co-workers, these ticket packages are hot and sell out quickly.

Tickets

Clubhouse Season Pass

Good for tournament grounds admission every day of the tournament

Includes admission to Montrêux Clubhouse every day of the tournament

Access to Montrêux Dining (menu prices apply)

$150

Season Pass

Good for admission every day of the tournament

$60 in advance online or $65 at gate

Vino 100 Wine Walk Ticket

Sample fine wines as the tournament action unfolds at four tast-ing stations throughout the course (Friday-Sunday only)

May be added to any ticket or package. Does not grant tourna-ment entry without tournament ticket(s)

$20 in advance online or at gate

Good Any Day Grounds Ticket

Good for admission any one day of the tournament

$15 in advance online or $20 at the gate

Additional tickets may be purchased with any of our packages.

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Family-Pack Ticket Booklet (Valued at $165.00, Only 500 available)

Seven good any day grounds tickets

Two Wine Walk tickets

One $10 concession voucher

One $10 merchandise voucher

$95 in advance online or $120 at gate


Fans won’t soon forget this tournament. Or those who made it possible. Reserve your Expo Booth today and get your prod-uct out to the high end demographic that attends The Legends at Sparks Marina Reno-Tahoe Open.

Advertising & Marketing

Double Expo Booth

10’ X 20’ Display area (includes 8” table, two chairs and electricity)

Four vendor badges per day

One half-page ad in program, sponsor listings

Twenty good any day grounds tickets

One VIP Parking pass per day


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Expo Booth

10’ X 10’ Display area (includes 8” table, two chairs and electricity)

Four vendor badges per day

One third-page ad in program, sponsor listings

Twenty good any day grounds tickets

One VIP Parking pass per day


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Official Program Advertising

We’re teaming up with Fairways + Greens Magazine to bring the excitement of the PGA TOUR to more golf fans than ever through a special 64-page program. Bound right into the pages of the June-July 2008 edition of FG, the program will include player profiles, in-depth looks at key holes at Montrêux, a spectator guide, tips for dining and nightlife in Reno-Tahoe, and much more.

For ad space availability, rates, distribution, deadlines, specifications and more, call the Tournament Office at 775.322.3900 today.

2008 Investment: $1,200 - $5,500

Other marketing and sponsorship opportunities are available, including:

• Back of tickets • Practice Facilities • Individual holes • Public bleachers• Transportation • Volunteer hats and shirts • Customized packages also availableContact the Tournament Office at 775-322-3900 to find out what’s available.


Birdies & Brushes is a fundraising event presented on behalf of Artown and The Legends at Sparks Marina Reno-Tahoe Open. This unique evening, limited to only 500 guests, will begin with a one hour hosted bar and a succulent array of cuisine. The evening show then kicks off with the intoxicating sounds of Sol Jibe. Following the concert, visual artist Michael Israel will then take the stage for a 45 minute impassioned art show where he will create six paintings in front of the audience. This dynamic artist finishes his creations in only eight minutes. The finale will conclude with Israel unveiling a painting that will become the commemorative poster for this year’s tournament. All of the paintings will be auctioned during the performance. All proceeds go to benefit both Artown and the Legends Reno-Tahoe Open Foundation.

Talk about a stroke of genius.


Birdies & Brushes

Thursday, May 1, 2008

Eldorado Hotel Resort

Master of Ceremonies Senator Randolph Townsend

Auctioned by Peter Stremmel

Tickets $2,500 Table of Ten, $250 Individual

For a complete list of sponsorship benefits, call 775.322.1538 or email [email protected].

For more information on Birdies & Brushes, go to www.BirdiesandBrushes.com.

Make a pledge. Make a difference.

Monday, July 28Practice Round for ProsMonday Pro-AmNoon start*

Tournament Schedule: July 28-Aug 3, 2008Tuesday, July 29Practice Round for ProsWednesday Pro-Am Pairings Party6 pm* (Invitation Only)

Wednesday, July 30Wednesday Pro-Am6:40 am – 8:40 am*12:00 pm – 2:00 pm*

Thursday, July 31First Round7:50 am start*Golf Channel 6:30 pm - 8:30 pm ET*

Friday, Aug 1Second Round7:50 am start*Golf Channel 6:30 pm - 8:30 pm ET*

Saturday, Aug 2Third Round9:00 am start*Golf Channel 6:30 pm - 9:00 pm ET*

Sunday, Aug 3Final Round9:00 am start*Golf Channel 6:30 pm - 9:00 pm ET*

Trophy Presentation on 18th

*All times approximate


Can you guess how many birdies the PGA TOUR players will make during the 2008 tournament? Join us in a new, exciting and fun program to support the Legends Reno-Tahoe Open Foundation, the non-profit corporation that runs the tourna-ment. Last year, there were 1,433 birdies made at the tournament. How close can you come to guessing this year’s total?

Simply complete the online pledge form, and support the tournament while at the same time trying to win the grand prize of a full set of premium golf clubs with the correct guess. You can make a pledge as low as 10¢ per birdie. After the tourna-ment, we will send out invoices and a tax exempt letter, as your pledge is 100% tax deductible. It’s simple…and it’s an exciting way for the entire community to sup-port The Legends at Sparks Marina Reno-Tahoe Open. For more information or to make your pledge, go to LegendsRenoTahoeOpen.com.

July 28 - Aug 3, 2008

Tournament Office • P 775-322-3900 • F 775-322-1213

6 1 0 0 P l u m a s S t . , S u i t e 2 0 1 • R e n o , N V 8 9 5 1 9

L e g e n d s R e n o T a h o e O p e n . c o m

Foundation Members:

There are no refunds if Pro-Am events are cancelled due to inclement weather or other circumstances beyond the control of The Legends at Sparks Marina Reno-Tahoe Open and the PGA TOUR. PGA TOUR players pictured do not guarantee their participation. The Reno-Tahoe Open Foundation reserves the right to cancel or discon-tinue any accompanying events or activities.The Legends Reno-Tahoe Open Foundation is a recognized 501(c)3 non-profit Nevada Corporation. Your sponsorship may qualify as a 100% tax deduction under the “charitable sporting event” category of the current tax code. Please consult your professional tax advisor.

HOTEL • RESORT • RENO party on.

It’s our 10th anniversary.

Marketing & Sponsorships

party on....we’re throwing a party like we’ve never done before – with a host of all-new...

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