Building a website is like throwing a…

Syttende Mai party?

Keys 2 Success Marketing www.k2smarketing.com

Map with the numbers of Norwegians in the U.S. states (~2009)

What is Syttende Mai?

The 17th of May (Syttende Mai) is Norway’s Constitution Day, a wonderful spring holiday celebrated with red, white and blue ribbons and flags, national costumes and big smiles as Norwegians everywhere mark the historic signing of their Constitution (Grunnloven) in 1814. That year marked the beginning of Norway's gaining her independence from Sweden, fully realized in 1905.

This is Beatte, it’s Syttende Mai and she’d like to throw a party and hang out with all of her friends.

Who to invite?

What does she want her guests to experience? What are you selling, your unique selling proposition?

Where will the party be? Where are you marketing?

When will you have the party? Timeline/deadline?

Why? Your why is the most important part of your story.

Beatte needs to make some decisions first:

Invites

This is your target market. You need to know where your clients are in order

to get your site in front of them.

You Are Invited to Beatte

Syttende Mai Party!

Finding your target market and where they “are.”

The more you know about them, the more you know where to find them. Age, hobbies, married, kids, retired, career, vacation, interests. Some

people call this your “avatar.”

Are they on social media? If so, what platform? Do they respond to snail mail marketing? Do they

read the paper?

Do they go online to find you? If so, what words are they using to find you?

Follow the instructions to

get this beautiful cake!

•Keyword research •Knowing special needs (Gluten-free!)

•Creating a strategy based on your target market

•Where to implement your marketing

Timeline It’s important to have timelines for your

plans as well as tracking for what you are doing. We also need to be informed of the

sales cycle.

You need to communicate your why!

What is your unique selling proposition?

What is your story?

My recipe for Success is Referral Partners!

✓ Business Attorney ✓ Business Photographers ✓ Copywriter ✓ Financial Planner ✓ Printing Company ✓ Promotional products company ✓ Business coach

Potential Clients➡ Businesses who do not have a responsive

website ➡ Businesses that are spending money on

marketing and not getting results ➡ People who want to sell online ➡ New business owners