Partnering to Perfection
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Transcript of Partnering to Perfection
The Leaders in Professional, Continuing, and Online Education 1www.upcea.edu
Partnering to PerfectionMARSHA HAM, UNIVERSITY OF NEW HAVEN
SUSAN KRYCZKA, EXCELSIOR COLLEGE
NICOLE FOERSCHLER HORN, JMH CONSULTING
The Leaders in Professional, Continuing, and Online Education 2www.upcea.edu
71% of college/universities offer online courses
6.7 million students took courses in 2011
More Competition in the space
The Leaders in Professional, Continuing, and Online Education 3www.upcea.edu
The UNH-ESE-JMH Partnership
JMH
ESE
UNH Institutional Operation
Management
Instructional Design & Project
Management
Lead Generation Enrollment Management
The Leaders in Professional, Continuing, and Online Education 4www.upcea.edu
Are you ready?
The Leaders in Professional, Continuing, and Online Education 5www.upcea.edu
Partnership vs. Alone
• Alone = Staff and time investment• Partner = Handle some or
many pieces
The Leaders in Professional, Continuing, and Online Education 6www.upcea.edu
Partnership Benefits
• Faster time to launch• Mitigated risk• Increased staff and capability• Potential to learn from partner
The Leaders in Professional, Continuing, and Online Education 7www.upcea.edu
Partnership Risks• Less money• Less control
The Leaders in Professional, Continuing, and Online Education 8www.upcea.edu
Making Cents of Your Options
• Discuss the business plan requirements
• Determine market viability and growth potential
• Understand how curriculum must meet needs of industry
The Leaders in Professional, Continuing, and Online Education 9www.upcea.edu
Choosing Your Partner Finding the “right fit”
• “Black Box” model• Partnership model• Fee for service
model
The Leaders in Professional, Continuing, and Online Education 10www.upcea.edu
Smart Partnerships• Interview your
partner• Is there
alignment with your goals?
• How does your partnership complement your strengths & weaknesses?
The Leaders in Professional, Continuing, and Online Education 11www.upcea.edu
Structuring the Agreement
• Clarify responsibilities• Examine the benefits of revenue
share versus flat fee• Build in accountability
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Exit Strategy
• What happens to your students?• Who owns the processes?• Who owns the marketing?• What happens if things go south?
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Making it Work