Catching the Light, Catching the Waves: The Suzani Collection of
Participatory Museums: The User Experience of Creative...
Transcript of Participatory Museums: The User Experience of Creative...
PARTICIPATORY MUSEUMS:
THE USER EXPERIENCE OF
CREATIVE AGENTS BY ERIN CAMPBELL
HELP THE BROAD GAIN A BETTER UNDERSTANDING OF VISITOR EXPERIENCES
RESEARCH QUESTIONS
• How can the Broad collect information on
their visitors (zip code, email, etc.) if they
are not required to pay or start/end their
visit at a front desk?
• In what format should this information be
collected (survey/interview/activity)?
• At what point in the visitor’s experience at
the Broad should this information be
collected (upon entering/leaving)?
APPROACH
• Discretely observe visitor patterns and
activities
• Survey visitors to gain knowledge about
their experiences
• Attend the Broad with a group of first time
visitors and interview them afterword
• Employ agile research methods throughout
DATA FROM OBSERVATIONS
• Affinity Diagraming
• Wrote separate activities on to sticky
notes
• Organized sticky notes into groups
• Assigned labels to the groups
• Stepped back and analyzed
ANALYZING THE DATA
• Affinity Diagraming
• Wrote separate activities on to sticky
notes
• Organized sticky notes into groups
• Assigned labels to the groups
• Stepped back and analyzed
FINDINGS
• Museum visitors use both the east and the
west entrances
• Most student visitors spend time in the café
area but do not explore the exhibits
• Families that visit the museum do so for the
exhibits
• The gift shop area is like a bookend to
visitors’ experiences at the Broad
NEXT QUESTIONS
• Why are families coming to the museum?
• How did they find out about the Broad?
• What were they expecting from their visit?
• How was their overall experience at the
Broad?
SURVEYS
• Picking a time
• Picking a place
• Asking the right questions
• Adjusting to the unexpected
SURVEY RESULTS
Where are visitors coming from?
How did visitors learn about the Broad?
How many times have visitors beento the Broad this year?
Why were visitors at the Broad that day?
How likely are visitors to come back?
How do visitors describe their experience in a word or short phrase?
ANALYZING SURVEY DATA
• Card Sorting
• Wrote each word on a notecard
• Organized notecards into groups
• Assigned labels to the groups
• Stepped back and analyzed
ENJOYABLE
SWELLLOVELY AWESOME
EXQUISITE WONDERFULPLEASANT
COOL LOVED IT!
GREAT
GOOD
GOOD
ENLIGHTENING
INTERESTING
THOUGHT
PROVOKING
REVELATORY
MASCULINE
INTERESTING EDUCATIONAL
MODERNINTERESTING
INTERESTING
INTERESTINGINTERESTING
INTERESTING
INTERESTING
INTERESTING
DIFFERENT
UNSETTLINGDISAPPOINTING SCARY
SCARYCREEPY
DISAPPOINTING
(3)
DIFFERENT (2)
CREEPY (3)
UNSETTLING (3)
SCARY
INTERESTING
(3)
INTERESTING
(4)
INTERESTING
(5)
ENLIGHTENING
THOUGHT
PROVOKING
REVELATORY
EDUCATIONAL
ENJOYABLE
SWELL
LOVELY
AWESOME
EXQUISITE WONDERFUL
LOVED IT!
GREAT
UNSETTLING (2) SCARY (1)CREEPY (3)
FINDINGS
• Visitors experiences are shaped by the
exhibits themselves
• The words visitors used to describe their
experiences were influenced by the
exhibits
• The number ratings visitors gave had to
do with visitors’ overall experiences at
the Broad (i.e. interactions with museum
personnel, guided tours, etc.)
NEXT STEP
• Recruit a family to visit the Broad
• Interview them after about their
experience at the Broad
• Use this information to create an
experience map
FINDINGS
• The Broad’s website is slightly difficult to
navigate on mobile and desktop
• Travel to and from the Broad does not
appear to be an issue
• Guests are intrigued by the building itself
and overall enjoy their visit
• Opportunities to participate are excellent,
but there is room for growth
OVERALL FINDINGS
• Museums are more than just storage containers
for eye catching items
• Museums are living spaces where people come
to interact with exhibits and with each other
• To enhance these interactions, museums need
to look to their social spaces to learn more
about their visitors’ experiences
• This knowledge will enable museums to design
effective invitations to participate and to tailor
their exhibits to their visitor demographic
RESOURCES
• Campbell, E., Lauren, B., Stoepel, W., & Kribs,
S. (2016). Case Study: Solving a Museum’s Business
Challenges.User Experience Magazine, 16(4).
• The Participatory Museum by Nina Simon
• User Experience Team of One by Leah Buley
• Photos by Paul Warchol, Iwan Baan, and The Eli and
Edythe Broad Art Museum at Michigan State
University
THANK YOU
• Email: [email protected]
• Twitter: @erinmcampbell28
• UXPA MAG ARTICLE OUT THIS SUNDAY!
Case Study: Solving a Museum’s Business
Challenges