Part-Time Publicist
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PART-TIME PUBLICIST Building your personal brand Colleen Katzman EVP, Managing Director, Client Services JUICE Pharma Worldwide Presented at XX in Health Retreat March 27, 2014
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Transcript of Part-Time Publicist
PART-TIME PUBLICISTBuilding your personal brand
Colleen KatzmanEVP, Managing Director, Client ServicesJUICE Pharma Worldwide
Presented at XX in Health RetreatMarch 27, 2014
“To be in business today, our most important job is to be the head marketer for the brand called YOU.”
Tom Peters, “The Brand Called YOU” 1997
WHO AM I?
http://www.linkedin.comSee the LinkedIn Makeover at http://www.linkedin-makeover.com/order-today/
http://twitter.comSearch for key words on Twitter: http://search.twitter.comSearch for local Twitterers: http://www.twellow.com/twellowhood/Feed your blog to Twitter: http://twitterfeed.com
http://www.facebook.comFacebook custom name: http://facebook.com/username/
http://www.youtube.com
http://www.slideshare.net/
(social bookmarking): http://digg.com/
(social bookmarking): http://delicious.com/
BUILDING YOUR BRAND THROUGH SOCIAL MEDIA
• Join groups
• Participate in Q&A; write and request recommendations
• Update your status bar with current work; keep up with others
• Share resources and valuable content
• Find and follow people with similar interests—around the globe and across the street
• Access your industry news and take advantage of free professional development
• Upload PowerPoint presentations
• Create an online portfolio
• Tell your story
BUILDING YOUR BRAND THROUGH SOCIAL MEDIA
COLLEEN’S PUBLISHING PLAN APRIL 2014—BY TOPIC
Editorial Calendar
DATE TOPIC CHANNELS
Week 1 SXSW• Twitter • JUICE Pharma Blog
Week 2 XX in Health• Twitter • LinkedIn • JUICE Pharma Blog
Week 3 MM&M Skill Set Live—Content Marketing Panel• Twitter• LinkedIn• JUICE Pharma Blog
Week 4 Product Launch• JUICE Pharma Blog• Twitter
COLLEEN’S PUBLISHING PLAN APRIL 2014—BY CHANNEL
CHANNEL MINIMUM COMMITMENT
JUICE Pharma Blog
1 post per month (Event reports, POV, articles, video, infographics, etc.)
15 response tweets/week (1/day) 1 original tweet (Topical) 3 blog post tweets 1 #FF tweet
LinkedIn 1 post per week (Cross-post from JUICE Pharma Blog)
YouTube Ugh! No Way! YET...
Event1 live event per QTR (Speaking engagement, Twitter chat, Google Hangout)
Wordpress (blogging software): http://wordpress.com/
Blogger (blogging software): http://www.blogger.com
Encourage others to share your blog entries: http://sharethis.com
Allow e-mail subscriptions to your blog: http://www.feedburner.com
Monitor your name or company brand online:
http://www.google.com/alerts
http://socialmention.com/alerts
http://tweetbeep.com/
http://www.backtype.com/
SHARING & MONITORING
MY PERSONAL BRAND
TARGET AUDIENCE
Advocates for innovation in the health and wellness industry— Rx, OTC, BTP, Services
VALUE PROPOSITION
Global and US marketer with more than 20 years’ experience navigating health and wellness brands to their maximum market potential
BRAND PERSONALITY
Upbeat, thoughtful, deliberate, and a bit quirky—who loves what she does, and it shows
MISSION STATEMENT
To connect and engage on a meaningful level with others, in order to make a significant difference for those in need of health and wellness products and services
What are your goals?
What are you passionate about?
What makes you remarkable?
MAKE IT UNIQUE TO YOU…
Who’s your core audience?
What content can YOU deliver that is meaningful to them?
How do you want them to feel when they “hear” from you?
AND RELEVANT TO THEM!
THE YOU BRAND
THE YOU BRAND
Target Audience
Value Proposition
Brand Personality
Mission Statement
DATE TOPIC CHANNELS
Week 1
Week 2
Week 3
Week 4
PUBLISHING PLAN BY TOPIC
EDITORIAL CALENDAR
EDITORIAL CALENDAR
PUBLISHING PLAN BY CHANNEL
CHANNEL MINIMUM COMMITMENT
