(Without Hiring a Publicist)

MEDIA ATTENTION

5 Steps To Get

BuildYourBrandAcademy.comChris Well

• Authors

• Teachers

• Experts

• Storytellers

• Leaders

ANYONE CAN GET PUBLICITY

THE MEDIA USED TO BE LIKE THIS

Enough About You, Let’s Talk About Me

5 Steps to Get Media Attention(Without Hiring a Publicist!)

#1 CREATE A MEDIA KIT

Author Information

#1 CREATE A MEDIA KIT

Book Information

#1 CREATE A MEDIA KIT

Images

#1 CREATE A MEDIA KIT

#2 FIND THE RIGHT CONTACT INFO

Right

AUDIENCE

#2 FIND THE RIGHT CONTACT INFO

Right

OUTLET

#2 FIND THE RIGHT CONTACT INFO

Right

PERSON

#2 FIND THE RIGHT CONTACT INFO

#3 CRAFT A COMPELLING STORY

It’s not about you, it’s about their AUDIENCE.

#3 CRAFT A COMPELLING STORY

How will your topic or angle • enlighten… • educate… • entertain…their audience?

#3 CRAFT A COMPELLING STORY

#4 SHARE THE RIGHT INFORMATION

Enough…

#4 SHARE THE RIGHT INFORMATION

Not too

much…

#4 SHARE THE RIGHT INFORMATION

#5 PLAN AHEAD

Don’t wait until the last minute.

#5 PLAN AHEAD

When in doubt, come back with SOMETHING NEW in 6-8 weeks.

#5 PLAN AHEAD

#7 LEVERAGE YOUR ATTENTIONLEVERAGE YOUR ATTENTION

#7 LEVERAGE YOUR ATTENTION

You’re building a PORTFOLIO!

LEVERAGE YOUR ATTENTION

#7 LEVERAGE YOUR ATTENTION

Show what you’re like as a GUEST.

LEVERAGE YOUR ATTENTION

#7 LEVERAGE YOUR ATTENTION

Media attention brings MORE media attention!

LEVERAGE YOUR ATTENTION

BuildYourBrandAcademy.comChris Well

Twitter: @BuildYourBrandA