PARLE PRODUCTS LTD

PARLE PROFILE

Parle was established in 1929 Parle-g and Monaco was the first brand Won acclaim at prestigious monde awards 35% total shares in biscuit market 15% share in confectionary market 14 manufacturing units for biscuits and 5 for

confectionary Annual turnover is 2000 crores

VISION

The main vision of Parle is to concentrate on consumer taste and preference, the Parle brand has grown from strength to strength ever since its inception. For fulfilling its vision they do quality check on every biscuit and confectionaries by expert staff using the most modern equipments hence ensuring the same perfect quality across nation and abroad

MISSION

‘HINDUSTAN KI TAAKAT’

For 82 years Parle has been part of the lies of every Indian.from the known snow capped mountains in the north from the sultry towns in south, from cities to lid back villages Parle has nourised,strengthened and delighted millions. Various people have various reasons to consume it for value it offers and for others for sheer taste. For some it’s a meal substitute and more others a nourishing snacks,patronised by millions it is much more then a biscuit brand. Little wonder why it is the largest selling biscuit in the world

PARLE PRODUCTS

BISCUITS Parle-g Krackjack Monaco Hide and seek Milano Parle digestive Milk shakti Magix

CONTI….

CONFECTIONARY AND SNACKS Melody Mango bite Kisme toffee and gold Poppins Xhale Musst bites Monaco smart chips

FUTURE STRATEGIC PLANNING

Improve parle snacks and sweets

Capture South American market

CORPORATE SOCIAL RESPONSIBILITY

NATIONAL CSR PROJECTSParle saraswati vandana

Parle golu galata

My green planet

ORGANIC STRUCTURE OF PARLE

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IT Manager

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GROUP COMPANIES

The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family

Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)

Parle Agro, led by Prakash Chauhan and his daughters Shauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)

Parle Bisleri, led by Ramesh Chauhan All three companies continue to use the family trademark name

"Parle".

COMPETITORS

Britannia industries Ltd

Surya food and agro Ltd

ITC Ltd

FINANCIAL DATA

TECHNOLOGY

Stephen Owen-Worlds largest Owen

TQM system

Poka yoke

Quality testing room

CONCLUSION

THANK YOU