PARDOT QUICKSTART · 2020. 11. 23. · ac vi es, managing marke ng assets and emphasize how Pardot...
Transcript of PARDOT QUICKSTART · 2020. 11. 23. · ac vi es, managing marke ng assets and emphasize how Pardot...
Our cerfied consultants will facilitate requirements gathering sessions to learn about your business and markeng goals.
Through a quick iterave approach, we'll capture requirements around how you want to customize Pardot.
Based on the requirements, our consultants will configure Pardot to get you faster results.
Configuraon includes technical setup, CRM integraon and markeng asset setup.
At mulple points in implementaon, we provide demos of configuraon for your review and feedback.
During the demo, we will also emphasize how various markeng assets are created and used.
All markeng assets will be tested in All markeng assets will be tested in mulple email clients (Gmail, Outlook), browsers (Chrome, Firefox, IE & Safari) and devices ( Android & iOS).
To make the adopon easier for your users, we create an admin user guide with screenshots of how to navigate and use the applicaon.
We also provide virtual training sessions to guide your markeng team to success.
We will cover how to use the We will cover how to use the applicaon for day-to-day markeng acvies, managing markeng assets and emphasize how Pardot brings your sales and markeng teams together.
We understand that adopng a new applicaon doesn't happen over night.
For all our Quickstart , we offer 2 For all our Quickstart , we offer 2 week post go-live support at no cost so that we resolve your go-live quesons and needs while you get used to the new applicaon.
A Pardot Quickstart is a 4-week engagement that is tailored for small business markeng teams who are looking to generate quality leads and nurture them.
For clients who want to move their companies into markeng automaon to achieve amazing lead generaon and nurture those leads.
A dedicated cerfied Pardot consultant will work with your markeng team to help you understand features available in Pardot and will also help you to deliver your first successful campaign through Pardot.
Pardot customers have seen sales revenue increase by 34% and markeng effecveness increase by 37%, on average.
Today's customers are smarter, more capable, and more empowered than ever before. Buyers today demand a new level of customer obsession, and the Pardot plaorm has the right capabilies to meet this demand. With our Pardot Quickstart you can take advantage of core features of Pardot – customized to fit your business. We know that the clock is cking on your Pardot subscripon. We will help you get the most of Pardot within 4 weeks. Through CRM integraon, we will provide visibility to your sales teams on how your prospects are interacng with your markeng iniaves. A er the implementaon, we will also train you on how to create and manage markeng implementaon, we will also train you on how to create and manage markeng campaigns going forward.
Source: Forrester Research
PARDOT QUICKSTART
5/5 AppExchange Reviews Rang
Speak with one of our cerfied Pardot Consultants to see how our Quickstart can get you up and running before you know it.
Extending Your Implementation With Add-ons
Salesforce Engage installaon and setup
Connector setupWebinar connectors
Event connectors
Social Media connectors
Other connectors like bit.ly, Twilio, Google Analycs
You can also leverage addional features within Pardot during your Quickstart implementaon. These advanced features allow you to further customize the applicaon to suit to your business needs. These customizaons will be specific to your
organizaon and will be delivered on a me and material basis. Some of these addional features include:
78% of successful marketers cite markeng automaon systems as most responsible for improving revenue contribuon.
- The Lenskold and Pedowitz Groups Research
Content
Adwords search integraon
Site search integraon setup
Custom redirects
Advanced dynamic Content
Files
Technical Setup
Connector Setup & CRM Integraon
Markeng Asset Setup
Other Customizaons
IP whitelisng
Dedicated email IP setup
Assist to use your custom fonts on Pardot
Mapping Salesforce custom fields to Pardot
Inial database import (leads & contacts) from Salesforce to Pardot
Email templates setup - 5
Forms/ Form handler setup - 5
Landing pages - 5
Automaon rules - 5
Engagement programs (upto - 2)
Adjusng baseline scoring model
Custom page scoring using page acons
Scoring categories
Grading
Auto-responders
Building subscripon lists
Se ng up email preference centerSe ng up email preference center
Prospect segmentaon
Dynamic lists
Mulvariate landing page creaon
Email A/B tesng
6-8 Weeks
Extended your implementaon with addional Pardot features
Start your markeng automaon journey with a core Pardot feature deployment
4 Weeks
Discovery and Design Workshops
Technical Setup
Connector Set up & CRM Integraon
Markeng Asset Setup
Admin Training
2 Hours Training Sessions
2 Week Go-Live Support
Assist in the implementaon of Website Tracking Code to log visitor acvity
Assist in creang a Vanity Tracker Domain for Pardot hosted assets
Assist in se ngup SPF & Assist in se ngup SPF & Domain keys for Email Authencaon (to opmize Email Deliverability)
Salesforce connector setup and configure syncing opons
Install Pardot package in Salesforce
Adding Pardot elements to Salesforce page layouts
Mapping Lead fields to Mapping Lead fields to Contact fields
Mapping users and enabling Single Sign-On
Email templates setup - up to 2 Client to provide HTML or text creave
Forms - up to 2
Landing pages - up to Landing pages - up to 1
Automaon rules - up to 2
Customize unsubscribe page
Email editor
Landing page editor
Automaon rules
Engagement studio
Segmentaon lists
CRM Integraon
Dynamic listsDynamic lists
Segmentaon rules
Requirements list