Pardot Elevate 2011: Getting More Out of Marketing Analytics with Pardot and GoodData
Transcript of Pardot Elevate 2011: Getting More Out of Marketing Analytics with Pardot and GoodData
Getting More Out Of Marketing Analytics Elevate 2011
Cody Crnkovich Sr. Director, Powered by Partnerships [email protected] (415) 763-5799 @codycrnkovich
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• GoodData at a Glance • Partnership Recap • Marketing Analytics Overview • Understanding the Reporting Environment • How-to / Demo • Premium Analytics Sneak Peak • Q&A
Agenda
Platform Overview Q4 2011
GoodData at a Glance • Connect business
people to business data
• Provide platform for companies to measure and continually improve their business
• Operational dashboards, advanced analytics, data warehousing and integration, all as an on-demand service
Platform Overview Q4 2011
It starts with Apps
Zendesk Support Analytics
SalesforceSales Analytics
PardotMarketing Analytics
Google AnalyticsWeb Analytics
GoodDataSubscription Analytics
Microsoft DynamicsCRM Analytics
Get SatisfactionCommunity
Health Analytics
FacebookSocial Analytics
SugarCRMSales Analytics
MarketMetrixCustomer Sat. AurixCustomer Contact
Analytics
FinancialForcePSA Analytics
ExactTargetEmail Analytics
Omniture SAPERP Analytics
Company Overivew Q4 2011
Partnership Timeline
Q4’10 Q1’11 Q2’11 Q3’11 Q4’11 Q1’12
Partnership Announced Elevate 2010
Integration Begins
GoodData Platform Updates
Pardot API Updates
Product Rework
Beta Begins
Customer Discovery Ends
150+ Betas
Base Product Launches
Premium Product Work Begins
Premium Product Scheduled for
Launch
Company Overivew Q4 2011
What took so long??? • Seamless experience • Updates/improvements required
• Pardot APIs • GoodData platform
• Needed more valuable Base product • Custom fields • Tags and more
Company Overivew Q4 2011
Where are we now??? • Ending beta
• 2+ quarters • 150+ participating companies • Great customer feedback
• Launching Base product for everyone • Scheduled for Thanksgiving release • November 23rd / 24th
Platform Overview Q4 2011
The “What” and “How” • What = “What do you want to measure?”
• A Metric • Can be summed or averaged
• How = “How do you want to break it down?” • An Attribute • Can’t be summed or averaged
Platform Overview Q4 2011
The “What”
Prospect Name Create Date Grade Score
Bob 01/01/2011 B 50
Sally 03/11/2011 C 70
Jo 05/24/2011 A 60
Sara 08/07/2011 D 40
Steve 06/30/2011 B-‐ 20
Danielle 11/11/2011 B+ 80
Platform Overview Q4 2011
The “What”
Prospect Name Create Date Grade Score
Bob 01/01/2011 B 50
Sally 03/11/2011 C 70
Jo 05/24/2011 A 60
Sara 08/07/2011 D 40
Steve 06/30/2011 B-‐ 20
Danielle 11/11/2011 B+ 80
Average = 53.3
=AVERAGE(50,70,60…)
Platform Overview Q4 2011
The “What”
Prospect Name Create Date Grade Score Average
Bob 01/01/2011 B 50 50
Sally 03/11/2011 C 70 70
Jo 05/24/2011 A 60 60
Sara 08/07/2011 D 40 40
Steve 06/30/2011 B-‐ 20 20
Danielle 11/11/2011 B+ 80 80
Average = 53.3
=AVERAGE(20)
=AVERAGE(50)
Platform Overview Q4 2011
The “How”
Prospect Name Create Date Grade Score
Bob 01/01/2011 B 50
Sally 03/11/2011 C 70
Jo 05/24/2011 A 60
Sara 08/07/2011 D 40
Steve 06/30/2011 B-‐ 20
Danielle 11/11/2011 B+ 80
=AVERAGE(Bob,Sally,…)?