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Paraskevaroumenovaprojects 130417105103-phpapp01
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P/Roumenova
Key Projects 2007-2012
Paraskeva Roumenova
Marketing & Business Development Manager
http://bg.linkedin.com/in/paraskevaroumenova http://pinterest.com/proumenova
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P/Roumenova
Restructuring of the OMK brand portfolio and repositioning all brands
• New USP
• Updated visual identity and logo
• New packaging design
• New creative idea
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P/Roumenova
Vereia Yoghurt became #1 yoghurt brand
Vereia Yoghurt support program:
• Launch of a new product range Vereia BDS
• National Consumer Promotion
• National TV Campaign
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• New Unique Selling Proposition
• New product portfolio
• Updated Logo; New packaging
Hansko yoghurt re-launch: 56% increased sales volume within the first 5 months; 33% higher profitability
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P/Roumenova
National TV Campaign Outdoor in Plovdiv
(Jan/Feb 12)
Regional business development program
PR Program (Dec11 / May12)
Sales Program Local Promo Activities,
Improved Visibility in TT
• Plovdiv – pilot region • Vereia Milk Volume Sales +30.7%
PLOVDIV REGIONAL PROGRAM
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P/Roumenova
NEW OLD
Repositioning of Emeka Toilet Paper brand in the segment of three-ply paper
Development and test of the new Unique Selling Proposition; New packaging design, creative idea and communications
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P/Roumenova
Market launch of the first High Definition TV service in Bulgaria
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P/Roumenova
Digital TV customer base Increased by 80%
Promotions and ATL support
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P/Roumenova
Cable Internet customer base increased by 30%
Promotions and ATL support; New creative concept was launched
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P/Roumenova
TV Radio Press/In-Door PR Internet
3 Radio Spots
Spot 1 “Нежно цветенце напъпило
е до зелен разкошен храст, а до тях
нахално стъпил е пожълтял и сдъвкан
фас. А ти хвърляш ли
където ти падне?“
(1)Campaign Site – Content , Users’ Gallery & Forum
(2)Life Chat between
the actualno.com chief editor and the
campaign ambassadors
Bratia Mangasarian & Diana, the ‘Spoko’
TV Presenter
(1)Media Event and Release
(2)Community Relations
via ‘Eco Obshtnost’ foundation
www.bepf-bg.org and
National Students Parliament
www.ekoparlament.hit.bg
3 TV Commercials ‘Хвърляте ли където ви падне?”
Director: Arnando Konstantino
Adverts & Education Materials
For Clean Bulgaria A volunteer eco campaign
more Info at http://society.actualno.com/Startira-nacionalnata-kampanija-Za-chista-Bylgarija-news_45850.html
Campaign Goals: • Provoke people to pay attention to the cleanness of our cities;
• Convince them to stop throwing garbage on streets and pavements;
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P/Roumenova
Отличиха най-добрите сайтове на фестивала в Албена http://news.sagabg.net/item_1477.html
понеделник, 17 Юли 2006
Станаха известни най-добрите сайтове, участвали в четвъртото издание на Награди
за Уеб, организирано от Българска уеб асоциация и организационен комитет на XII
Международни медийни събития в курорта Албена. В конкурсната програма участваха
259 сайта - двойно повече в сравнение с миналогодишния фестивал. Те се състезаваха в
общо 46 категории, като награди бяха присъдени в 40 от тях. Бяха връчени пет
специални награди: за най-добър текст - „За чиста България”
(www.zachistabulgaria.nfo), за най-добра начална страница - Sofbuild (www.
sofbuild.com), за най-д обър графичен дизайн - Богдан Мебел (www.bogdanmebel. bg), за
най-добра ползваемост - “Открий съкровището” (www.otkrivam.bg) и най-добра
употреба на анимация/видео - Capasca (www.capasca.com). Гран При в Уеб фестивала
спечели познавателният сайт www.otkrivam.bg, който предоставя информация за
културното наследство на Югоизточна Европа. В игри, илюстрации и адаптирани
текстове той предлага информация чрез забавление на деца между 6 и 14 години,
родители и педагози.
Chapter 4 / Internet
Coverage by Sega Online
Site „For Clean Bulgaria” with Two Awards - The Best Copy and The Best Campaign Site
www.ZaChistaBulgaria.info developed by MAG Studio
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P/Roumenova
Thank you!
Paraskeva Roumenova LinkedIn: http://bg.linkedin.com/in/paraskevaroumenova
email: [email protected]
phone: +359 88 943 04 23