Parallels Automation – Executive SummaryLukas Hertig, Sales Director Parallels Automation, EMEA

Agenda

• Introductions• Parallels Overview• Opportunities with the Parallels Partnership for Telcos and

Hosters

Parallels at a Glance

Parallels Automation Momentum

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• Over 500 companies with over 1,500 automation modules• Sites:‘04 – 75 ‘05 – 120 ‘06 – 200 ‘07 – 350 ’08 – 500

Telco/ ISP

Mass Market Hosting

’09 – 700+

VAR &

SaaS ISV

Parallels Products – Optimized ComputingPartner

Automation

Virtualization

Definition of Cloud Computing and Broad Opportunity!

Parallels enables its Partners to become profitable providers of Cloud services

With service automation and virtualization software that spans from self-service control panels to Cloud services

operations and revenue management, Parallels makes it easy for Partners to make Cloud services a profitable

reality.

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Parallels Value Proposition to Telcos & Hosters

• Grow revenue and profit • Increase revenue and customer share of wallet by upselling and

cross-selling to existing customers

• Expand market reach and potential• Improve existing services and develop new bundled services

• Quickly launch new services• Stay ahead of changing market requirements and reduce churn

• Run business operations with minimal staff and capital• Reduce operational costs and improve margins

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What do SMB’s need from IT?

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Parallels Automation: A Complete Solution

Ser

vice

sS

ervi

ces

Back OfficeBack Office

Parallels Operations Automation: Big Picture

APS CatalogAPS Catalog

Payment GwPayment Gw

MarketplaceMarketplace

Domain RegistrarDomain Registrar

Hosted InternallyHosted Internally

Hos

ted

Ext

erna

llyH

oste

d E

xter

nally

HelpdeskHelpdesk

BillingBilling

CRMCRM

MySQLMySQLApacheApache

Good MobileGood Mobile

Parallels ContainersParallels Containers

Parallels ServerParallels Server

MS SQLMS SQL

MS IISMS IIS

MS CRMMS CRM

PostgreSQLPostgreSQL

300+ APS Apps300+ APS AppsSharePointSharePoint

ERPERP

MS ExchangeMS Exchange

BlackberryBlackberryOpen-ExchangeOpen-Exchange

Messaging Security• MessageLabs• MX Logic• Postini

Messaging Security• MessageLabs• MX Logic• Postini

Archiving• GlobalRelayArchiving• GlobalRelay

SSLSSL

ParallelsAutomationParallels

Automation

Pro

visi

onP

rovi

sion

Inte

grat

eIn

tegr

ate

IntegrateIntegrate

ProvisionProvision

Parallels Plesk PanelParallels Plesk Panel

Reporting System

Reporting System

Accounting System

Accounting System

HelpdeskHelpdesk

CRMCRM

Parallels Business Automation Big Picture

Order Processing

Order Processing TaxationTaxation

WorkflowEngine

WorkflowEngine NotificationsNotifications

Promos & DiscountsPromos & Discounts

Service Plan Manager

Service Plan Manager

E-CommerceE-Commerce SubscriptionsSubscriptions

Fraud ScreeningFraud Screening ResellersResellers

Parallels Operations Automation

Parallels Operations Automation

Service PlanManagementService PlanManagement

Service PlanManagementService PlanManagement

Service PlanManagementService PlanManagement

Internal ProvisioningSystem(s)

Internal ProvisioningSystem(s)

SSL GateSSL Gate

Payment GatePayment Gate

License GateLicense Gate

Domain GateDomain Gate

CoreExternalServices

ERP SystemERP System

InternalServices

Provisioning

Flexibility: Reseller/Channel Support up to Whitelabeling

Reseller Service Definition• Complex resellers can

make their own bundles

• distinct branding • service catalogue

independence• full visibility of the reseller

hierarchy • complete reporting • consolidated billing

-> check out the new Whitepaper about Channel Marketing Strategies for the Cloud!

Cloud Services Available today with Parallels Automation

► SaaS Delivery hundreds of applications as a service, based on APS Standard

► Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007 .

► Unified Communications

Microsoft Office Communication Server

► Mobile Access

► Messaging Security

► Message Archiving

► Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage.

► MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users.

► Virtualized Services Offer VPS, VM’s and Desktops and cloud computing

► Dedicated Cloud Hosting

Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel.

► Website Hosting Standard web hosting for Windows or LInux

No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation

Sof

twa

re a

s a

Ser

vice

Infr

astr

uct

ure

as

a S

ervi

ce

New: Exchange 2010

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• Attract new customers with exciting end-customer facing features:• Outlook Web Access• Outlook 2010

• Upgrade existing Exchange 2007 customers:• On their discretion – paid or free• On your discretion – migrating multiple customer organizations• Keep all services intact – BlackBerry, AS/AV, Unified Messaging,

Company Disclaimers, Public Folders, Resource Mailboxes

• Reduce disk costs due to Exchange Storage Engine improvements• New High Availability features:

• Incremental Deployment• Database Availability Groups

New: Exchange Unified Messaging

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• Accessing their Voice Mail through phone• Accepting/Rejecting meeting invitations through Outlook Voice Access• Auto-Forwarding incoming Office Communicator calls to Voice Mail

• Sell Voice Mail and Outlook Voice Access to Exchange Customers

• Assigning extensions to individual mailboxes

• IVR and Auto-attendants in multiple languages• Text Preview for the voicemail messages in Outlook

OCS 2007: Messaging

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• Instant Messaging• Presence Integration with Outlook/Exchange • PC-to-PC A/V calls• Web Conferencing: Desktop Sharing, A/V,

Documents sharing

• Sell Instant Messaging, Enhanced Presence, and Web Conferencing to Small Business customers

• Secure Instant Messaging• Compliance Archiving of messaging history

New: OCS 2007R2: Voice

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• Optional Resource: useful for medium-to-large businesses

• Flat-rate per DID per month• Different rates for different groups of DID numbers:

• Regions• Toll/Toll-free numbers• Easy-to remember patterns• DIDs transferred for a specific customer

• Pluggable Telco Billing integration (since PBA 5.0)

New: OCS 2007 R2 - Customer Features

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• PC-to-phone, Phone-to-PC calls• Simultaneous ringing (Office Communicator on PC and Mobile)

Per-customer settings for translating short extensions to/from complete DID number

Parallels SaaS Ecosystem Drives Customer Value

Access to channel of service providers

with access to 10M+ SMBs

Utilize applications to increase

customer ARPU and reduce churn

10M+ SMB Customers1000+ Service Providers100s of ISVs

Applications that solve SMB business needs

available through Marketplace and APS

Catalog

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visit www.apsstandard.org for more information! visit

Enables YOU to Be the “App Store” for SMB’s

Easily make Solutions

available to Sunrise

Customers the APS

Application Catalog

Over 1 million downloads in past 12 months

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SaaS Service Module: OverviewSaaS Module utilizes the Application Packaging Standard (APS)

Features and Support• Access to Business Grade Applications, e.g. CRM, VoIP, etc.• Facilitates Patches and Upgrades of Applications• Control Panel allows management of Customers, Access & Apps

SaaS Services in POA Application Type delivered to your Customer

Simple Web Applications Lightweight, extension of Hosting Services, e.g. blogs, etc.

Business Web Applications

APS brings a wide category of Business Grade Web Application types to your customers, along with higher margins than Simple Web Applications

Multi-Tenant • Hosted Exchange• Hosted Sharepoint• Hosted Dynamics CRM

Cloud Service Aggregation

Deploy Local and Remote Services for Your customers, including 3rd Party Services like these:Postini – Anti-Spam/Anti Virus, Message Labs – Anti-Spam/Anti Virus, Global Relay – Mail Archiving, Interspire – Contact Manager/Doc Management, keepit.com – online backup

eCommerce Hosting Module (ePages+APS)

Instant delivery of Onlineshops for SMB‘sFull upsell path supportedAdvanced options for EnterprisesIntegration ability into ERP‘s, Delivery Services and so on..

Full provisioning & billing over Parallels Automation Upsell path supportedMore information: www.epages.de

• Online backup software platform• Online Backup Client• Backup Server• To be integrated with Parallels Automation (POA & PBA) !

• For Service Providers• Branded or whitelabel software• Multi-tenant (3 layers) and scalable• Integrates with HMC and Active Directory• Available languages: English, Spanish, French, German, Dutch, Italian and Polish

• Backup-as-a-Service• SLA-based backup and recovery

• Supports Desktops and Servers for backup• Support for all popular OS’s• Support MS Exchange and SQL Server

Online Backup Module (BackupAgent + APS)

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Portugal Telecom Case Study

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KPN Case Study

Time to market is the most important reason Telcos should buy solutions to help them deploy cloud services rather than build in house.-Melanie Posey, Research Director, Telecom Services, IDC Feb 2010

We can deploy and start selling new cloud services in under a month using Parallels Automation. This used to take us a year. -Joost Pisters, Senior Consultant, KPN Feb 2010

Customer and Analyst Quotes

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Parallels helps its Partners become profitable providers of Cloud services

Questions?