PaperCut
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Transcript of PaperCut
Please think twice before prin3ng this presenta3on
Drive-Dentsu Riyadh consumes the equivalence of
500,000
sheets of A4 in ONE year
That weighs around
2.45 tons
Stacking them would create a
55m tower of A4 paper
That’s higher than
Al Faleh Building
(Drive-Dentsu Riyadh building)
In six
years We will
create a
330m tower. That’s 28m
TALLER than
Kingdom Tower
(Highest building in KSA)
In six years, we will consume
14.7 tons
Equivalent to the weight of
5 Adult African Elephants
(largest land mammal)
In six years, we will spend
$28,800 on paper alone
With printer cartridges, expenditure reaches
$197,775
Equivalent to:
282 Years Of Web Hosting
49.4 Years of 8MB Internet Subscription
Equivalent to the cost of
43 Servers
Also equivalent to the cost of
92 Original Software Packs
With this kind of spending we can supply
17 offices with Brand New
state-of-the-art digital infrastructure
(Online for one year)
The cost of printing is Equivalent to the cost of 105 MacBook Pro’s
Also equivalent to the price of
195 iPads (64 GB)
That’s much more than what we need
Imagine traffic meetings with
iPads ...Fun right?
Traffic & WIP sheets would be transferred via
File Sharing Apps
Sharing visuals with clients would be more
Detail Oriented
Business Cards Can be sent as HTML files Via Smart phones
Providing links to LinkedIn accounts And to our official website
A gradual switch to
Digital Saves Printing Paper and ALOT OF MONEY
But it’s NOT only about SAVING MONEY
It’s about Embracing Technology
It’s about Embracing Technology
Rejecting Old Habits
It’s about Embracing Technology
Rejecting Old Habits Business Ethics
And Saving the environment
Going digital saves
59 trees each year
A lifetime oxygen supply for 3 people
Cutting down on paper is a Cause we can spread
-To NINE Drive-Dentsu offices around the region
-Their clients
-The Industry
- Society & Market - Employees and their families
-ALJ & Dentsu
Thus creating a CSR campaign via word of mouth
We can use our resources And back up our act with an online campaign, leading to
More awareness & clients
For Drive Dentsu On the regional level
Once businesses discover the benefits of saving paper
More companies will adopt
The Digital Model
Creating a
PROFITABLE ENVIRONMENTAL
RIPPLE
Cuttin down trees May be taken Positive
If you want to make a guitar Or build a house
But what are we building here?
No trees were harmed during the making of this presentation