Papa john’s pizza

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  • 1. Hyunsoo Cheon A41627945 Papa Johns Pizza

2. Business John Schnatter founded age of 22. Start from Jeffersonville, Indiana 1984. Franchises more than 3100 restaurants in all 50 states and 29 countries. 3. Challenges & Goals Better Ingredients. Better Pizza we never stop trying to surpass our previous best. We constantly raise the bar. No matter how good we are, we will always get better. 4. Integrated Theme Commitment to quality Providing a menu thats prepared with only the finest ingredients. Fresh vegetables, hand-tossed original dough, superior-quality tomato sauce. All the pizzas are made with zero trans fat. 5. Social Media Update upcoming events and sales Provide coupons Communicate with customers 6. Blogging 7. Press Release 8. Search Engine Market Pizza Pizza coupons Pizza delivery Papa Fresh Pizza Nearest Pizza Closest Pizza 9. Success Appreciate value of existing customers Screen out undesirable customers Attract customers by advertisement and promotions Try to keep the traditional brand 10. Budget 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Google AdWords Facebook Ads You Tube Contest Twitter 2009 to 2010