SMALL AND MEDIUM FOOD INDUSTRY : MHP ENTEPRISE

‘BAHULU’

NAMA NO MATRIK

NIK MUHAMMAD IKHWAN BIN NIK LI D20101037491

MUHAMMAD AZRIN BIN AZMAN D20101037531

MUHAMMAD AFIQ SYAHMI BIN PUAD D20101037534

ARRAFFIE BIN ASGARI D20101037536

History of Food Industry

(MHP Enterprise, Sekinchan, Selangor)

Selling rojak sauce, snacks, agricultural products at farmers' markets as early (1990's)Established by Mr. Punari @ Zainudin Salleh, 59Trade for small-scale farmers' market under FAMA in Lembah Klang.

• All works are carried out in traditional way.

• There are no machines, even manpower in that time.

• Mr. Punari market his product to the farmer’s market.

• Income of only 70% of farmer’s market, 30% of the profits of the sales center at Parit 7, Sg. Leman.

• Over 10 years, small-scale business.

• Eventually established MHP Enterprise• Developed with RM 10,000• Capital is used only for

1. Buy2. Wrap3. Marketed sales4. Business crisps – which is attract other people to join

his business

Using brand of Masri, a combination of the name of Punari and his beloved

wife, Mastura.

Give a luck to Punari up products to be on

the shelves of big supermarkets such

as Giant.

However, Punari didn’t want too long led the MHP Enterprise, Punari give in belief to his eldest daughter, Musleha Punari @ Zainuddin.

Compatible with her field and skills, she has an honors degree in International Business from University Utara Malaysia (UUM).

Musleha managed to push gross sales in addition to getting “Halal certification” from Majlis Agama Islam Selangor and Jabatan Kemajuan Islam Malaysia (JAKIM) in an effort to bring the company's products to a wider market.

Till now, MHP Enterprise received various awards and recognition.Have 40 permanent and temporary employees.Not only that, now MHP Enterprise is also become a center for the sale of light meals products that is traditionally run by locals.

Now MHP Enterprise received many visitors who stayed in hotels and homestays around Kuala Selangor, Sekinchan and the surrounding area as well as participants from government and private agencies.Also received delegations and foreign tourists such as Iran, the Netherlands, Indonesia, France, USA, South Korea, Nepal, the Philippines, Singapore, Myanmar, Brunei and Thailand.

In addition to product quality improvement through joint research collaboration of

Lembaga Pemasaran Pertanian Persekutuan (FAMA), SIRIM Berhad and Institut Penyelidikan

dan Kemajuan Pertanian Malaysia (MARDI), MHP Enterprise also want to create more

branches throughout Malaysia.

.

Ingredient and its Nutrition

All purpose FLOUR• Complex Carbohydrate and fiber• medium containing of protein around 8-10%

Low protein FLOUR (Blue Key)• Complex Carbohydrate and fiber • Lower containing of protein around 6-8%

Egg yolk• Major source of vitamins and minerals• Contain all of the egg's fat and cholesterol, and

about one-fifth of the protein.

Sugar source of carbohydrate (sucrose)

Nutritional Value

Preservation

Sodium benzoate

Use as a food preservative, sodium benzoate has other roles in food production as well

Sodium benzoate preserves “Bahulu” by having anti-fungal properties, protecting it from invasion by fungi that cause food to spoil

Entering the individual cells in the food and balancing its pH level, increasing the overall acidity of the food

This company use 2 spoon of sodium benzoate for every mixture.

Function

Additive

Vanila essence has been used to raised up the aroma and also

to reduced fishy smell of

egg yolk

Ice cream soda used to

improve the texture of BAHULU

The making of “BAHULU”

Material

• Vanila essence • Ice cream soda • Sodium benzoate• Wheat FLOUR• Baking cake FLOUR

(blue key)• Egg yolk• Sugar

Apparatus

• Baking machine• Bahulu former• Sifting machine• Cake rotor

machine

The making of “BAHULU”

1. Preparing the wheat floura. Firstly, the wheat flour was heated first, the time duration

was unsure because the wheat floor was left inside the baking machine after the last usage of the machine in that day.

b. Conventionally, before this method was use the wheat flour was heated under the sun but it faces few problem problem like contamination. By heating it in baking machine, it can be heat properly without contamination.

c. Secondly, sifting the flour to prevent the wheat flour become lumpy. This process was done using sifting machine.

The making of “BAHULU

• Preparing the wheat flour

The making of “BAHULU”

2. Mixing the ingredient Sugar, vanilla essence, 200 ml Ice cream soda, two spoon of sodium benzoate, wheat flour, baking cake flour (blue key), and egg yolk are put together in the cake rotor for 30 minutes.

# recipe is secret since this product is use for sale #

The making of “BAHULU”

• Mixing the ingredient• • After mixing the ingredient

After 30 minutes

The making of “BAHULU”

3. Shaping the “ bahulu ” After 15 minutes, put the ingredient mixture

in the hot bahulu former. Each cup of the bahulu former fill up with one full spoon.

The making of “BAHULU”

4. Baking the ingredient mixture After that, put the bahulu former inside the

baking machine for 10 minutes with 190 celcius of temperature.

Done and ready to eat

Technology uses

Technology uses

Technology uses

Technology uses

SALES AND MARKETING• Sungai Leman, Sekinchan, Selangor (main)• Desaraya Fama, Kuala selangor, Selangor ( branch)• Agrobazaar K-Shoppe Program

MHP Store

• Weddings, parties, feast, carnival, hamper, goodies bag, etc.Open orders

• Supply food traditional to other store• Grocery store, fuel station, supermarket, canteen,

food stall

Traditional Food Wholesaler

• Pasar Keramat Permai Ampang, Selangor - Wednesday

• Pasar Tani Segambut Luar , Kuala Lumpur – Saturday

Booth

PRICE LISTTYPE OF BAHULU PRICE

‘Bahulu ikan’ medium size 1 packet ( 20 pieces) = RM8.00

‘Bahulu ikan’ large size (booking only)

RM 8.00 pieces

‘Bahulu cermai’ 1 packet ( 50 pieces) = RM10.00

‘Bahulu pecah lapan’ RM 2.00 pieces

‘Bahulu gulung’ RM 2.50 per stick

Price list not included a special packaging

PACKAGING