CERTIFICATIONS IN DIGITAL MARKETING

SKILLS YOU NEED BUT DON’T LEARN AT THE UNIVERSITY

PAKISTAN’S FIRST DIGITAL MARKETING INSTITUTE !

CHOICE OF PROFESSIONAL FROM LEADING BRANDS

“CREATIVITY NEED PASSION & PASSION LEADS YOU TOWARDS

SUCCESS…"HARIS KHAN GHORI

Founder DMA

Digital Marketing Academy is pleased to announceProfessional Training and career counseling.Our objective is to make people skilled and createopportunities for them.We highly appreciate Entrepreneurship in Pakistan and allacross the globe. Therefore we have decided to startcounseling youngster who wants to start their own onlinebusiness.

“INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWERS.”

Steve Jobs

Every single marketer on this earth is looking forward for more effective and efficient ways to

market their product and services. And this thinking creates different new ideas, if any idea

gives high ROI it is consider as a blessing.

Why DMAThis training is highly relevant for those who areworking in the capacity of: Senior Management|Entrepreneurs| Digital Marketing Manager|People are responsible for developing andimplementing strategies| people who want tostart their own online business| Web masters|and IT Manager and anybody who want to excel inthe field of Marketing.

Through dynamic lectures, case studies, smallgroup discussions and interactive workshops youwill gain exposure to the latest techniquesand tools for improving your Digital Marketingand brand building efforts.

Who Should Attend

Completely customized training for professionals and organizations.

You will get professional Training by Professional Trainers.

Result oriented, practical and focused training.

Helping you to grow and excel in digital marketing world.

Optimize your experience by improving your knowledge and skills.

Get new career heights, Get professional qualification.

Learn anywhere any time.

What can you expect

Program Overview

DIGITAL MARKETING STRATEGIC PLANNING

WEBITE MODULE1. Session 1 – Introduction & Basic2. Session 2 – Web History 3. Session 3 – Web Statistics 4. Session 4 – Digital Vs Traditional ?5. Session 5 – Website Best Practices 6. Session 6 – Website Audit7. Session 7 – Website Toolkit 8. Session 8 – Website Layout Designing 9. Session 9 – Website & Blog Creation

SOCIAL MEDIA MODULE1. Session 1 – Web 2.0 & Web 3.02. Session 2 – History of SMM3. Session 3 – Social Statistics 4. Session 4 – Social Media Audit5. Session 5 – Social Brand Activation 6. Session 6 – Social Media Toolkit7. Session 7 – Social Media Advertisement 8. Session 8 – Social Media Auditoria 9. Session 9 – Social Media Analytics

SEO MODULE1. Session 1 – Search Engine Visibility2. Session 2 – Search Engine Audit 3. Session 3 – SEO Toolkit4. Session 4 – SEO –On Page Factors 5. Session 5 – SEO –Off Page Factors 6. Session 6 – SEO Implementation 7. Session 7 – Content Creation 8. Session 8 – Social Networking9. Session 9 – Tracking & Analyzing

SEARCH ENGINE MODULE1. Session 1 – Intro to Paid Advertising Services2. Session 2 – How Google Adwords Works3. Session 3 – Analyzing Your Market Online4. Session 4 – An Effective Google Adwords Campaign 5. Session 5 –An Effective Adword Ad copy6. Session 6 – How To Set Budgets7. Session 7 – Website Layout Designing 8. Session 8 – Improving your Click Through Rate (CTR)9. Session 9 – Landing Pages For Success

1. Practical Marketing

2. Digital Marketing

3. Introduction to E-Marketing and

Advertisement

4. Marketing & Advertisement Process

5. Methodology of Business Research

6. Business Research

7. Business Plan

8. Strategic Planning Process

9. Targeted Consumer Audience

10.The new Paradigm

11.How to make money online

12.Creating your own website

13.Web Secrets

14.The Future and Beyond

15.Telemarketing (Personal Selling)

16.Final Project Presentation.

Course OutlineProgram Content

The concept of Digital Marketing has

changed the marketing face entirely.

Marketers are willing to explore it more

Every single product needs highly

differentiating strategy and highly

competitive medium to pitch the idea to

consumers. Hence, marketers are

concentrating more on the medium for

marketing communications. Today

opportunities are unlimited and far

beyond our thoughts. Marketers are well

equipped with the technology as they

never before.

If your website has the most relevant and most

suited keywords you will enjoy max amount of

traffic even if the people doesn’t know about

your company. The Digital Marketing

Academy pleased to announce Professional

SEO Training Course for those who really

want to excel in the field of Digital Marketing.

You can learn this Professional SEO Training

course and start your own online business. By

this professional Training you will learn lots of

techniques to improve your Website Ranking.

1. Getting Started

2. Intro to Internet Marketing

3. Analysis of Your Need

4. Searchers Analysis

5. Keyword Analysis

6. On-Page Optimization Factors

7. On-Page Optimization Top ten Analysis

8. On-Page Optimization for your website

9. Off-Page Optimization Factors

10.Off-Page Optimization Analysis

11.Social Networking

12.Discussion Marketing

13.Free Ads Posting

14.Answer Marketing

15.Article Submission

16.Directories Submission

17.Search Engine Submission

18.Link Exchange

Course Outline

Search Engine

Optimization (SEO)

Program Content

Social Media Marketing helps to Reduce the

Overall Marketing Expenses and Helps to Create

Great Awareness for your brand. Industries will

automatically build where people show their

interests That’s why you can see several online

social platforms and other online places which

itself become a market place because people are

interacting with each other on those social

platforms. Marketers are focusing Social Media

Marketing due to the extraordinary usage of

individuals and they are increasing budget of this

medium. They believed that one of the best ways

of advertising is spreading word of mouth.

We provide you short courses of Social Media Marketing to help your business get successful. The courses include;

1. Online Brand Activation.2. Best practices for integrated Content marketing

and social media.3. How to optimize social media for search?4. Measuring social media impact with Google

analytics.5. Online PR and brand reputation.6. Writing for the Web.7. How to Prepare Your Brand for Today’s Social,

Local & Mobile Marketing Environment ?8. Social Brand Audit9. Social Brand Activation10. Social Media Strategies11. Social Media Optimization12. Social Media Planning

Course Outline

Social Media Marketing

Program Content

Different marketers use different tools and

techniques to market their product and

services on internet but the most commonly

used tool is Search Engine Marketing (SEM)

or PPC Pay Per Click. People are looking

forward for the solution of their problems

rather than companies, and for this they used

different words which we called “keywords”.

If your website has the relevant and most

suited keywords you will enjoy max amount

of traffic even if the people doesn’t know

about your company.

1. Introduction to Paid Advertising Services2. How Google AdWords works3. How to set up an effective Google Adwords

Campaign4. Analyzing your market online5. How to write effective Adword Ad copy6. How to set budgets7. How to set up a locally targeted campaign8. Improving your Click Through Rate (CTR)9. Landing pages for success10. Managing Your Campaigns on an ongoing basis11. Advanced Keyword Research12. How to see what the competition is bidding on13. Writing even more compelling ads14. Advanced Campaign Optimization15. Creating Reports16. Automating Report Generation17. Why CTR is Important18. Improving CTR

Course Outline

Search Engine

Marketing

Program Content

What Professionals Are Saying About DMAMr. Danish JavedAssistant Manager Corporate Communications

Being official handler of SSGC’s digital platforms, DigitalMarketing Academy has added value to my professionalcapabilities as it offered me customized and personalizedtraining experience suitable for my professional needs. Thebest thing about Digital Marketing Academy is its updatedcurriculums which is the key for in digital world today. I wishsuch academies grow further and add value to theprofessional networks further.

SSGC

Mr. Nauman SaeedAssistant Manager Corporate CommunicationsSSGC

I think that DMA offers a very wide scope of various digitalplatforms, in terms of strategy and application. As a socialmedia enthusiast, I wanted to be a part of the best digitalagency to incorporate social media and strategy skills in myjob description and workplace. Since the start of thetraining, the modules have helped me greatly to not onlyrelate the digital functions in my current SOP but also interms of acquisition of updated tech knowledge. The scopeof study is very enhance which provides the learnersextended view of the digital scene. Would recommend itto my friends and colleagues for professional developmentand career growth.

Mr. Saad KhanAssistant Manager Corporate CommunicationsSSGC

There are lots of self-appointed digital marketingexperts out there but Mr. Haris Khan Ghori is the realdeal. Attending digital marketing classes with him Iheartily recommend Haris Khan Ghori as a digitalmarketing expert and online branding consultant. As atrainer he packs a dazzling amount of information intoeach hour

I have been involved with digital marketing since 2013. Looking toincrease my knowledge and improve my online marketing skills Ifound Digital Marketing Academy online and joined their DigitalMarketing Course. Digital Marketing Academy's personalized andcustomizable training has added value to my professional life byenhancing the way I view and implement my online strategy. Themain exponent of the course is not the course itself but how it'sdelivered. Mr. Haris Khan Ghori is the best digital marketing trainerand online marketing consultant one can find. His expertise doesn'tjust lie in digital or online marketing, he is equally adept at trainingin traditional marketing as well. I would recommend DigitalMarketing Academy to anyone who wants to enhance theirprofessional online marketing skills.

Mr. Syed Fakir IqtidauddinDigital Media Marketing Consultant

What I like about the Digital Marketing Academy is thecustomize training and great trainer Mr. Haris Khan Ghori,He is a brilliant story teller. He taught me in a way thatthere are many dots around, in every session the trainerused to connect the dots to make it a compelling story. AsSeth Godin mentions that all marketers are story tellersand Mr. Haris Khan Ghori is the one of them.

Mr. Moin InamMarketing Manager Polani Group

Pakistan’s No.1 Tele Search Engine

SAMIA KHANStrategic Director

I place DMA training above Google AdWords andAnalytics training because those trainings do not trainyou how to think out of box. DMA is the toughesttraining of my life and that's why the knowledgedelivered to me cannot be quantified when it comesto wisdom and insight. Thank you Sir. Haris KhanGhori for revolutionizing.

What Professionals Are Saying About DMA

Mr. Mubashir ShahBrach ManagerDish TV Recharge

Pakistan’s No.1 Tele Search Engine

Mr. Mohsin AnsariSr. Software DeveloperPolani Group

Digital Marketing Academy is no doubt the bestinstitute to learn Digital Marketing in Pakistan. Iwould strongly recommend DMA to people.Special Thanks to Mr. Haris Khan Ghori forsharing great strategies & tactics

Mr. Danish KhalilSr. Software DeveloperPolani Group

Mr. Haris Khan Ghori actually taught me what heis practicing in the field of marketing. I have beentaught by an expert of digital marketing and I’musing his expertise to excel in my career and myemployer is quite happy with my progress.

Pakistan’s No.1 Tele Search Engine

Mr. Atif JavedCEO, WebSeoXpert

Digital Marketing Academy is always makesme in the learning process. I would highlyrecommend DMA to people. Special Thanksto Mr. Haris Khan Ghori for sharing greatstrategies & tactics.

Mr. Sheikh Abdul HafeezMarketing Executive PIPFA

I highly recommend digital marketing academy & Mr.Haris Khan Ghori he is very knowledgeable aboutdigital world and he guides me and encourage meevery step of learning. He is one of the TopProfessional Digital Marketer in Pakistan, for sure.

DMA concept of individual learning environment hassharpened my critical thinking skills and made me amore strategic thinker

The digital marketing academy is no doubt themost important aspect Of my professionalconfidence. I am done with the Professionalchallenges because of DMA

Mr. Sheraz IqbalGeneral Manager (Pakistan)Pakistan Press International

The digital marketing academy has providedme an access to an Extensive variety ofpeople who honestly shared theirexperiences and Knowledge with me. I havelearnt a lot here.