Pakistan Print Media Industry Analysis for September 2017
-
Upload
mediatrack-pakistan-afghanistan -
Category
Data & Analytics
-
view
415 -
download
1
Transcript of Pakistan Print Media Industry Analysis for September 2017
![Page 1: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/1.jpg)
Data Source:
For the Month of August 2017
![Page 2: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/2.jpg)
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad, Multan, Peshawar, Quetta & Hyderabad Regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Data Source
![Page 3: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/3.jpg)
0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
1.0%
1.0%
1.1%
1.2%
1.2%
1.4%
1.4%
1.6%
1.6%
7.0%
12%
15%
16%
17%
INTERNET SERVICE
MOBILE PHONE OPERATORS
MEDICINE
PETROL/LUBRICANTS
WATCHES/CLOCKS
GOVT OF KPK
FURNITURE
INSURANCE COMPANIES
UPS/STABLIZERS/GENERATORS
RAZERS
SHOPS
HOSPITALS/DAWAKHANA
GOVT OF SIND
INVESTMENT COMPANIES
CORPORATE IMAGE
BANKS
FEDERAL GOVERNMENT
INSTITUTES
GOVT OF PUNJAB
CONSTRUCTION COMPANIES
![Page 4: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/4.jpg)
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
3%
3%
13%
15%
EASTERN PRODUCTS
UNIVERSITY OF CENTRAL PUNJAB
HEC
CHINA MOBILE
STATE LIFE
SHOPPING CENTER
HABIB BANK
GOVERNMENT OF KPK
VIRTUAL UNIVERSITY
ETIHAD HOLDINGS
BANK ALFALAH
GOVERNMENT OF SINDH
PUNJAB GROUP OF COLLEGE
IZHAR GROUP
DHA
TREET CORPORATION
UNITED BANK
PAKISTAN NAVY BENEVOLENT
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
![Page 5: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/5.jpg)
0.8%
0.8%
0.8%
1.0%
1.0%
1.1%
1.1%
1.2%
1.2%
1.3%
1.4%
1.4%
2%
3%
3%
3%
3%
4%
4%
4%
HABIB BANK
EDUCATION DEPT KPK
DHA LAHORE
VIRTUAL UNIVERSITY
ENERGY DEPARTMENT PUNJAB
PUNJAB GROUP OF COLLEGE
PUNJAB SKILL DEVELOPMENT FUND
MINISTRY OF INFORMATION
ETIHAD TOWN
BANK ALFALAH
MINISTRY OF INTERRIOR PUNJAB
MINISTRY OF HEALTH PUNJAB
DREAM GARDENS
UNITED BANK L
GOVERNAMENT OF PUNJAB
NAVAL ANCHORAGE GWADAR
AGRICULTURAL DEPARMENT
HOME DEPARTMENT PUNJAB
PM YOUTH SKILL PROGRAM
FBR
![Page 6: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/6.jpg)
Based on revenue
English
31%
Urdu
69%
![Page 7: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/7.jpg)
INSIDE41%
BACK COVER22%
FRONT COVER22%
FRONT INSIDE11%
BACK INSIDE4%
![Page 8: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/8.jpg)
Lahore got high share instead of Karachi
Lahore39%
Karachi30%
Islamabad21%
Multan4%
Quetta3%
Peshawar2% Hyderabad
1%
![Page 9: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/9.jpg)
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
24
910 11
12
19
15
![Page 10: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/10.jpg)
NOTE: We track the all categories but few of them are here. Charts arebased on spend.
![Page 11: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/11.jpg)
GOVT OF PUNJAB 51%
FEDERAL GOVERNMENT
40%
GOVT OF SIND5%
GOVT OF KPK3%
GOVT OF BALOCHISTAN
1%
![Page 12: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/12.jpg)
CHINA MOBILE91%
TELENOR PAKISTAN9%
![Page 13: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/13.jpg)
UBL40%
BANK ALFALAH19%
HBL13%
SILK BANK9%
NBP7%
BANK OF PUNJAB5%
AL BARAKA2%
JS BANK1% MCB
1%
OTHERS3%
![Page 14: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/14.jpg)
STATE LIFE BIMA74%
TPL INSURANCE17%
SINDH INSURANCE6%
EFU 2%
PAK QATAR 1%
![Page 15: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/15.jpg)
EMIRATES AIRLINE39%
ETIHAD AIRWAYS35%
PAKISTAN INTERNATIONAL
AIRLINE1%
QATAR AIRWAYS24%
TURKISH AIRLINE1%
![Page 16: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/16.jpg)
FAW V2 CAR95%
SUZUKI CIAZ3%
UNIQUE MINI CAP1%
401 DIXIE MAZDA CAR1%
![Page 17: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/17.jpg)
ORIENT REFREGERATOR
89%
PEL DEEP FREEZER11%
![Page 18: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/18.jpg)
SANOFI ANVENTIS64%
GETZ PHARMA22%
MARTIN DOW PHARMA
10%
ABBOTT LAB3%
PAKISTAN PHARMA MANUFACTURERS
ASSOCIATION1%
![Page 19: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/19.jpg)
ENGRO FERTILIZERS
12%
FOUR BROTHERS 28%
SURAJ FERTILIZERS52%
ROSHAN FERTILIZERS8%
![Page 20: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/20.jpg)
CALTEX HAVOLIN 33%
MARI PETROLEUM 30%
ZIC ENGINE OIL11%
ENEOS MOTOR OIL8%
BERLIN PETROLEUM8%
PSO 8%
VALVOLINE LUBRICANT
2%
![Page 21: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/21.jpg)
SPARCO PAINT41%
BRIGHTO PAINTS35%
ICI WEATHER SHILED
15%
DULUX PAINT5%
MASTER PAINTS4%
![Page 22: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/22.jpg)
BRITE POWER54%
GAI WASH POWDER24%
ARIEL DETERGENT15%
SUFI SUPER DETERGENT
7%
![Page 23: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/23.jpg)
SABA SOAPS58%SUFI CLASSIC SOAP
15%
COOL & COOL
SHOWER GEL6%
PALMOLIVE SOAP
5%
NISA CAMEL MILK SOAP
4%GOLDEN PEARL
6%OTHERS
6%
![Page 24: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/24.jpg)
STARLET SHOES46%
TODS SHOES11%
DELUXE SHOES11%
JULKE SHOES8%
ENGLISH BOOT HOUSE
7%
STYLO SHOES7%
SERVIS SHOES6%
REEF LAND SHOES
3%
MOCHI 1%
One of the main Players BATA is not active
![Page 25: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/25.jpg)
G.F.C FAN51%
PAK FAN31%
TAMOOR FANS11%
STARCO FANS4%
ROYAL FAN3%
AL SHAIKH FANS0%
![Page 26: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/26.jpg)
DIAMOND FOAM15% JOY FOAM
6%
MASTER FOAM62%
UNI FOAM17%
![Page 27: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/27.jpg)
SHAUKAT KHANUM 4%
AL KHIDMAT 3% REDO MEDICAL
2%
AMAN FOUNDATION2%
CHHIPA 1%
OTHERS88%
![Page 28: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/28.jpg)
COROLI CORN OIL35%
COMMANDER GHEE & OIL28%
DALDA7%
BORGES OLIVE
OIL6%
SHAMA BANASPATI & OIL5%
GAI BANASPATI & OIL5% OTHERS
14%
![Page 29: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/29.jpg)
NURPUR MILK54%
PAKOLA MILK22%
MILK PAK MILK15%
EMBORG CHEESE4%
KHADAMS FOODS
3%
ADAMS FOOD2%
![Page 30: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/30.jpg)
VITAL TEA97%
PEARL DUST TEA1%
GINSENG GREEN TEA1%
TAPAL FAMILY MIXTURE
1%
![Page 31: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/31.jpg)
PEEK FREANS SOOPER69%
EURO BAKE CAKES23%
LU TIGER BISCUIT7%
BAKE PARLOR CUP CAKE1%
![Page 32: Pakistan Print Media Industry Analysis for September 2017](https://reader031.fdocuments.us/reader031/viewer/2022030317/5a66b9237f8b9a21208b4775/html5/thumbnails/32.jpg)
about Mediatrack PakistanMediatrack is 24/7 media monitoring and Media Intelligence company providing its Partners state of the art Ad and Content (News & Program) Monitoring services from TV, Print and Social media. Also working on Afghan TV Channels and USA, UK & Canada based Pakistani ChannelsFor detail ring or write us