Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications.

For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.

Data Source:

0.6%

0.6%

0.7%

0.7%

0.7%

0.9%

0.9%

1.1%

1.1%

1.2%

1.5%

1.7%

2.2%

2.6%

2.9%

7.5%

8.0%

8.4%

10%

12%

18%

MILK AND DAIRY PRODUCTS

WATCHES/CLOCKS

CALLING CARDS & PTCL

COOKING OIL & GHEE

INVESTMENT/SAVING CENTRES

MEDICINE

SHOPS

UPS/CABLE WIRE/BATERIES

MOBILE PHONE OPERATORS

INSURANCE COMPANIES

LUBRICANTS

HOSPITALS/HEALTH CLINICS

RAZERS / BLADS

GARMENTS/LAWNS

CORPORATE IMAGE

BANKS

GOVT OF SIND

EDUCATION

FEDERAL GOVERNMENT

GOVT OF PUNJAB

CONSTRUCTION

0.6%

0.7%

0.7%

0.7%

0.7%

0.7%

0.8%

0.9%

0.9%

1.1%

1.2%

1.4%

1.6%

1.7%

1.8%

2.5%

4.9%

7.7%

8.4%

13%

PAK TELECOM MOBILE LTD

PTCL

SONERI BANK

GUL AHMED TEXTILE MILLS

PAKISTAN STATE OIL

LUMS

BANK ALFALAH

DHA

STAR MARKETING (PVT) LTD

THE VISION MARKETING

SHAUKAT KHANUM HOSPITAL

EXECUTIVE BUILDER

ROYAL RESIDENCIA LAHORE

HABIB BANK LTD

UNITED BANK LTD

TREET CORPORATION

IZHAR GROUP OF COMPANIES

PUNJAB GOVERNMENT

SINDH GOVERNMENT

PAKISTAN GOVERNMENT

0.7%

0.7%

0.7%

0.8%

0.9%

1.0%

1.1%

1.1%

1.2%

1.2%

1.2%

1.2%

1.4%

2%

2%

3%

4%

4%

5%

5%

DHA

LUMS

WORKS AND SERVICES DEPT SINDH

BANK ALFALAH ORBIT REWARDS

SINDH GOVERNAMENT

HABIB BANK LTD

PARK VIEW SIGNATURE APARTMENTS

PUNJAB INFORMATION TECHNOLOGY

SHAUKAT KHANUM HOSPITAL

MINISTRY OF WATER & POWER

PAKISTAN BUREAU OF STATISTICS

MINISTRY OF LABOUR & HUMAN RESOURCES

PARAGON CITY

ROYAL RESIDENCIA LAHORE

UNITED BANK LTD

SPECIAL EDUCATION DEPARTMENT SINDH

MINISTRY OF HEALTH PUNJAB

PUNJAB GOVERNAMENT

PAKISTAN GOVERNMENT

DREAM GARDENS

Jang group (Daily Jang & The news) )business increased in Feb 2017

42

15

11 10.9

5.9

3.52.3 2.0

1.2 0.8

34

24

12

10

8.2

4.0 3.5 3.5

0.2 0.1

25

12

9.6

5.5 5.3 5.0 4.7 4.5 4.2 4.0 3.9

Dailys business increased but Magazines business decreased

Daily99%

Magazine1%

ENGLISH35%

URDU65%

Ratio is same as previous

Hyderabad1%

Islamabad23%

Karachi34%

Lahore27%

Multan7%

Peshawar2%

Quetta6%

Data Source:

U FONE35%

ZONG28%

PTCL37%

SAMSUNG72%

OPPO PHONE17%

LENOVO11%

HUAWEI0%

There are 12 Banks in OTHERS

UNITED BANK

24%

HABIB BANK

23%

BANK ALFALAH

10%

SONERI BANK

9%NATIONAL

BANK

6%

MCB

5%

DUBAI ISLAMIC

BANK

4%

HABIB

METROPOLITAN

4%

FINCA MICRO

FINANCE

4%

KHUSHHALI BANK

4%

OTHERS

7%

NEW JUBILEE INS

43%

SINDH INSURANCE

38%

ASKARI

GENERAL INS

10%

ADAM JEE

INSURANCE

2%ASIA

INSURANCE

2%

STATE LIFE

BIMA

2%

RELIANCE

TAKAFUL

2%PAK QATAR

TAKAFUL

1%

SUFI BANASPATI &

OIL

59%

SHAMA BANASPATI

& OIL

16%

MUNDIAL

OLIVE OIL

8%

GAI BANASPATI

& OIL

5%

DALDA BANASPATI

& OIL

4%

ITALIA OLIVE

OIL

4%

BORGES OLIVE OIL

2%HABIB COOKING

OIL

2%