Paid Social Media on a Budget

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May 22-24, 2017 | Atlanta Social Media on a Budget Natascha Thomson, MarketingXLerator.com #shakeupshow www.socialshakeupshow.com @NaThomson

Transcript of Paid Social Media on a Budget

Page 1: Paid Social Media on a Budget

May 22-24, 2017 | Atlanta

Social Media on a BudgetNatascha Thomson, MarketingXLerator.com

#shakeupshowwww.socialshakeupshow.com @NaThomson

Page 2: Paid Social Media on a Budget

May 22-24, 2017 | Atlanta

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May 22-24, 2017 | Atlanta

Organic Reach is Declining

#ShakeUpShow

@NaThomson

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May 22-24, 2017 | Atlanta#socialshakeup

Source: Hootsuite.

https://blog.hootsuite.com/social-media-advertising-stats/
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May 22-24, 2017 | Atlanta

• Small companies? • A department in a large

company that does not

get support from the

social media team?

#socialshakeup

Where does that leave…

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May 22-24, 2017 | Atlanta

Marketing Budget: $100 / Month

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May 22-24, 2017 | Atlanta

• Excel

• Twitter Analytics

• Facebook Insights

#socialshakeup

Insights: $0

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May 22-24, 2017 | Atlanta

• Pick the channel with the best ROI

• Boost the posts that have already performed best organically

#socialshakeup

Advertising: $50

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May 22-24, 2017 | Atlanta#socialshakeup

Automation: $10

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May 22-24, 2017 | Atlanta

Visual Content: ~$40

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May 22-24, 2017 | Atlanta

1. Advertising a must in social media marketing

2. Organic social helps inform paid

3. Analytics required to target and fine-tune

4. (Visual) content creation key to success

#socialshakeup

Key Takeaways


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