Paid Media Tactic: Bing Ads Intelligence
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@yang_ers | @bingads Click Z Toronto: Bing Ads Intelligence Andrew Yang (@yang_ers)
description
This slide will go over Bing Ads Intelligence.
Transcript of Paid Media Tactic: Bing Ads Intelligence
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Click Z Toronto: Bing Ads IntelligenceAndrew Yang (@yang_ers)
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What is this?
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Take care of your people and they will
take care of your customers.
- J. Willard Marriott
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A different perspective can change EVERYTHING
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Keywords.com
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United States
More volume with less effort
1. comScore qSearch Explicit Core Search, December 2013.2. comScore Explicit Core Search (custom), December 2013.
105M11% share1
2.0B MONTHLY SEARCHES1
UNIQUE SEARCHERS1 100M
18% share1
3.3B MONTHLY SEARCHES1
UNIQUE SEARCHERS1 158M
29% share2
5.3B MONTHLY SEARCHES2
UNIQUE SEARCHERS2
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Canada
More volume with less effort
1. comScore qSearch, December 2013.2. comScore qSearch (custom), December 2013.
6.4M2.0% share1
78M MONTHLY SEARCHES1
UNIQUE SEARCHERS1 12M
4.8% share1
180M MONTHLY SEARCHES1
UNIQUE SEARCHERS1 15M
6.8% share2
258M MONTHLY SEARCHES2
UNIQUE SEARCHERS2
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Bing Ads Intelligence30 Different Regions to provide analysis and insights
Country Analysis
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Bing Ads IntelligenceExtracting keywords and negative keywords in a click of a button
Keyword Analysis
Keyword Generated Keywordsocks Women's Sockssocks Cheap Sockssocks NBA Sockssocks Mismatched Sockssocks Nike Elite Basketball Socks
Related Searches
Input URL Keyword Scoreseattlesocks.com men's socks 0.8684seattlesocks.com women's socks 0.6996seattlesocks.com diabetic socks 0.6520seattlesocks.com warm socks 0.6290seattlesocks.com alpaca socks 0.6272
Webpage Keywords
Keyword Generated Keywordsocks t shirtssocks pantssocks jeanssocks shirtssocks shorts
Associated Keywords
Keyword Search Querysocks socks and sandalssocks thigh high sockssocks tube sockssocks diabetic sockssocks knee socks
Searches With Your Keyword
Extract KWs from Your Landing Pages
Uncover Phrases– New Keywords
– Negatives
What keywords are others
bidding on?
Own the Search Funnel
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Bing Ads IntelligenceAnalysis on the Bing the Network
Analysis
Keyword Device Time Period Searchessocks Desktops and laptops May-13 38,880socks Smart phones May-13 3,897socks Tablets May-13 2,378compression socks Desktops and laptops May-13 11,376compression socks Smart phones May-13 1,671compression socks Tablets May-13 1,432toe socks Desktops and laptops May-13 2,934toe socks Smart phones May-13 370toe socks Tablets May-13 277
Traffi c
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DEMO
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Wrap Up
1. Bing Ads Intelligence allows for keywords research that is platform agnostic
2. Provide insights into your customer’s multi-screen strategy
3. Market Research, mindshare and demographic information at your finger tips
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