page1

Location Based Services of Proximus

Touring - Immonet

Best of Wireless24/09/2003

Fabienne Evers/Eric Snel – Belgacom Mobile

Thierry Delire - Touring

Jan Van Wijnendaele – Belgacom Mobile

Patrick Van Waeyenberge – De Persgroep

page2AgendaAgenda

What are Location Based Services?

Proximus’ Location Based Services offer

Proximus Geo Services

Proximus Mobile Business Solutions Proximus B2B

Concept How does it work? Touring

Proximus Value Added Network&Services Concept Offer Immonet

Conclusions

page3

LBS: Location Based Services = services based on the geographical position of the end-user

The end-user’s geographical position enters the dance in mobile services

The location adds value to existing applications

The location creates new applications

What are Location Based Services?What are Location Based Services?

page4Proximus’ Location Based Services offerProximus’ Location Based Services offer

Proximus Geo Services Proximus Interactive

(http://www.proximus-interactive.be)

Mobile Business Solutions Improve Productivity Control Costs

Proximus B2B – LBS

Generate revenues Proximus Value Added Network&Services - LBS

page5Proximus offer: Geo ServicesProximus offer: Geo Services

Proximus Geo Services : Proximus interactive: SMS, WAP

page6

Proximus concept: Mobile Business Solutions Improve productivity Control costs Generate revenues

LBS offer towards companies who want to integrate location information of e.g. employees, goods or assets in their own applications (e.g. dispatching)

Proximus B2B – LBS: conceptProximus B2B – LBS: concept

page7

LES Proximus

Proximus Network

Proximus B2B - LBS: how does it work?Proximus B2B - LBS: how does it work?

Application

Server

Corporate / Business Customer

page8

Positive impacts reported:

Versus GPS solutions: No Hardware investments, only software development (XML/Soap application)

Cost efficiency

Time management

Planning

Dispatching

Proximus B2B – LBS: TouringProximus B2B – LBS: Touring

page9

Proximus concept: Mobile Business Solutions Improve productivity Control costs Generate revenues

LBS offer towards companies who want to offer a location based service to their customers

Proximus Value Added Network&Services - LBSProximus Value Added Network&Services - LBS

page10Proximus Value Added Network&Services - LBSProximus Value Added Network&Services - LBS

The different players in a VAN&S environment

And their roles

Proximus

Location Platform

COSP

LBS applications

WASPEnd-user

• Network

• Billing

• Platforms

• Support to WASP & COSP

• Customer support

• Gateway

• Coordination with mobile operators

• Application provider

• Customer service (opt-in/opt-out…)

• Content offer

• Applications

• Marketing push

page11Proximus VAN&S – LBS product offerProximus VAN&S – LBS product offer

VAN&S LBS product offer

Proximus

Location Platform

COSP

LBS applications

WASPEnd-user

Access to the Proximus Location Platform Location Information Additional features: Geo-coding & reverse geo-

coding End-user privacy management

page12

Offer location based services yourself towards your customers and prospects

Location is an enabler: Adds value to existing applications Enables new applications

Combine location with SMS/MMS/WAP/voice

Applications with potential Information Services Games Advertisement Safety Community Track & trace

Proximus VAN&S – LBS: Proximus VAN&S – LBS: What is in it for you as a company?What is in it for you as a company?

page13Case: ImmonetCase: Immonet

page14

De Persgroep Newspapers:

Het Laatste Nieuws De Morgen

Magazines: Dag Allemaal TV-Familie Joepie ...

Audiovisual VMMa ATV

Internet www.autozone.be -> November 2002 www.immonet.be -> February 2003 www.hetlaatstenieuws.be ->July 2003 www.checkin.be -> Augustus 2003

Immonet.be – Who are we?Immonet.be – Who are we?

page15

Problem: only 1 dominant playergaining market share is difficult for newcomers

Immonet.be

High quality site, can compete with other playersDifficult to gain market share Need for innovative market presenceOffer services with Added Value : LBS = opportunity

Situation Online ImmomarketSituation Online Immomarket

page16

Location Platform LBS application

End-user

Hoe does it work?Hoe does it work?

SMS Platform

To: 3326

huis tekoop

Boulevard Leopold II 209, 1080, pr €1.000.000, Tel 02/3471147

page17

LBS - SMS application : opportunity for Immonet.be New service: did not exist before

INNOVATIVE & enforcing IMAGE

Generate new revenues

Agents will provide more easily address info of their real estate (advantage for our site)

Future evolution: Enlarge the database of real estate

LBS combined with MMS: more advantages More info can be put in the message Photo’s!!

Advantages for Immonet.beAdvantages for Immonet.be

page18ConclusionsConclusions

The Proximus Location Based Services platform is ready for commercial use today

Two end-to-end offers for enterprises exist: Proximus B2B - LBS

Improve productivity Control costs

Proximus Value Added Network&Services - LBS Generate revenues

Introduction of Proximus Location Based Services in your company:

Easy integration Integrated privacy management Commercial, technical and operational support