Belgacom Friendify - Créer une interactivité de communauté via le RFID

1. Hello

1. HelloNew faces, new dices.

1. Hello

Hello, we are Wildvertising.

We engineer & deploy non-conventionnal brand experiences, from guerilla actions to full brand activation programs, in order to boost your brand awareness.

1. Hello

360°

fig.1

What do we do?

We engineer & deploy non-conventionnal brand experiences, from guerrilla actions to full brand activation programs, in order to boost your brand awareness.

1. Hello

360°

fig.1

> Guerilla / Street Marketing > Original brand visibiliy > Event / Happenings > Viral / Digital / Social Media

What do we do?

What do we love?Develop new and surprising ways to locate and engage your target into an interactive and memorable brand experience + deliver an impactful message on the way.

1. Hello

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?!!?

Let's see now how we can help you.

1. Hello

2. Briefing

2. Briefing

Yes, cause we’ve read it

2. Briefing

Product : All Proximus Generation offers > Generation Mtv + Pay & Go Generation + Internet on GSM

Target : 16-25 years > 1.3 million people > Hobby’s = music, chat, going out, sport Marketing objective : be preferred mobile operator for youth

Communication / global message for 2011:

Generation = Friendify > Intensify your friendship

2. Briefing

Communication / global message for 2011:

Generation = Friendify > Intensify your friendship Def. : Always connected with your friends, thanks to free SMS + Social networks + chat via internet on GSM.

2. Briefing

3. Mission

3. Mission

We like this word : it sounds dangerous.

3. Mission

Something new and simple, using social, revolutionary media & communication.

> 360°, whole year > buzz & hype potential > supports Summer action + Festival presence > reach: +/- 20.000 direct contacts

Find an umbrella concept.

4. Solution

4. Solution

New. Simple. Social. Revolutionary

Wait a minute.

4. Solution

Actually, the solution is hidden in the concept.

4. Solution

Let's proceed to a simple equation.

4. Solution

FRIENDIFY - EN IFY

> 1. substract the letters E, N, I, F and Y... from the word Friendify.

?

fig.1

4. Solution

FRIENDIFY - EN IFY

> 2. you get the letters F, R, I, D.

FRI D

fig.2

4. Solution

> 3. Now, put those letters in the right order.

F R I D ?fig.3

4. Solution

> 4. you get the acronym RFID.

R F I D !fig.4

4. Solution

Radio-Frequency IDentification.> Technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object.

> 5. and RFID stands for...

4. Solution

Radio-Frequency IDentification.> Generally used for identification and/or tracking. > Significant increase in RFID usage, performance, reliability & creative applications since 2010.

> 5. and RFID stands for...

4. Solution

RFID + Asics® > NYC Marathon / “Support your marathoner”

4. Solution

3. Solution

RFID + Asics® > NYC Marathon / “Support your marathoner”

> Massive> Simple > Visible

> Social> Connected > Interactive

This is for the revolutionary media.

4. Solution

Let's see how to use it in a young, fun & social way.

4. Solution

4. Applications

4. Applications

Be ready : this is the funny part.

4. Applications

A new way to keep contact with your friends.

> Share with them : where you are, what you do, what you like... using your favorite social media tools.

4. Applications


> Share with them : where you are, what you do, what you like... using your favorite social media tools. > Interact with them and get rewards for that

4. Applications


> Share with them : where you are, what you do, what you like... using your favorite social media tools. > Interact with them and get rewards for that.

> Make new friends and keep in touch with them.

4. Applications

All this is possible thanks to a simple RFID device...

4. Applications

1 Friendify bracelet> Contains your unique Facebook ID and can connect you instantly to your network.

4. Applications

> Will recognize / identify / friendify you in specific moments and places.

1 Friendify bracelet

4. Applications

> Will allow personnalized interactions with you, your friends and your network.

1 Friendify bracelet

4. Applications

Fine, it looks interesting. But how does it work ?

4. Applications

> Find a Friendify desk in a Proximus Generation Store, on a sponsored festival... or at any Generation event you'll attend.

First you register.

4. Applications

> Find a Friendify desk in a Proximus Generation Store, on a sponsored festival... or at any Generation event you'll attend.

(don't worry, a friendly hostess should be around to help you )

First you register.

4. Applications

> Enter your Facebook login and password to activate your Friendify account.

First you register.

4. Applications

> That's it! You can now receive your personnal Friendify RFID bracelet ! (and hopefully, the friendly hostess would bring it to you in a minute )

First you register. Tadam!

4. Applications

> What is it ? Friendify checkpoint = Proximus Generation special display with which you can interact thanks to your RFID bracelet.

Then find a Friendify checkpoint

4. Applications

> What is it ? Friendify checkpoint = Proximus Generation special display with which you can interact thanks to your RFID bracelet. > Locations = festivals, Generation stores, street promotions, special events...


4. Applications

> What is it ? Friendify checkpoint = Proximus Generation special display with which you can interact thanks to your RFID bracelet. > Locations = festivals, Generation stores, street promotions, special events... > Generate an instant interaction with your friends and/or your community.


4. Applications

Let's place this one on a huge music festival.

4. Applications

Wooh.

4. Applications

> What is it ? You like the music ? You like the place ? You like the camping ? Just say it. Place your bracelet on the “I like” area !

“I Like”checkpoint

4. Applications

> What is it ? You like the music ? You like the place ? You like the camping ? Just say it. Place your bracelet on the “I like” area !

“I Like”checkpoint

Cedric Tielemans likes the Campsite @ Werchter Rock Festival.

2 minutes ago ∙via Friendify by Proximus Generation

Cedric Tielemans likes 2 many DJ's @ Pukkelpop.

3 days ago ∙via Friendify by Proximus Generation

4. Applications

> What is it ? You met a nice girl / boy? You found your soulmate in the middle of a pogo? Ask him or her as a friend immediately!

“Friend request”checkpoint

4. Applications

> What is it ? You met a nice girl / boy? You found your soulmate in the middle of a pogo? Ask him or her as a friend immediately!

“Friend request”checkpoint

Cedric Tielemans and Ben Berghmans found each other @ MTV Party Noise thanks to Friendify!


4. Applications

> What is it ? You like to share drinks with your friends? Check here and get extra tickets to offer drinks to your best mates!

“Offer a drink”checkpoint

4. Applications

> What is it ? You like to share drinks with your friends? Check here and get extra tickets to offer drinks to your best mates!

“Offer a drink”checkpoint

Cedric Tielemans got free tickets to share drinks with his friends @ Werchter Rock Festival thanks to Friendify!


4. Applications

Share.

4. Applications

> What is it ? Want to send a visual taste of the festival to your friends? Or to pose with the ones you met there? Don't move!

“Instant profile pic”checkpoint

4. Applications

> What is it ? Want to send a visual taste of the festival to your friends? Or to pose with the ones you met there? Don't move!

“Instant profile pic”checkpoint

Sandra Michel and Xavier Lebrun say hello from the Pukklepop Festival, with Friendify!

2 minutes ago ∙via Friendify by Proxi-mus Generation

4. Applications

Smile.

4. Applications

> What is it ? The place to be to update your Facebook profile and your other social platforms. But be carefull... your RFID access is limited to 10 minutes!

“Facebookabine”

4. Applications

> What is it ? The place to be to update your Facebook profile and your other social platforms. But be carefull... your RFID access is limited to 10 minutes!

“Facebookabine”

Cedric Tielemans Hey guys! I lost my mobile phone in the festival!!! Did anybody find it??


4. Applications

> What is it ? You like to share everything right? Stay connected to your friends... even when you go to the loo :)

“Friendify VIP Dixi”

4. Applications

> What is it ? You like to share everything right? Stay connected to your friends... even when you go to the loo :) > How ? Delock the Friendify VIP Dixi thanks to your bracelet, and talk to your friends who are in the other dixies : the VIP cabines are equiped with microphones and speakers!

“Friendify VIP Dixi”

4. Applications

Houston, do you hear me? Yep, 5/5

Together.

4. Applications

> What is it ? Smile, you are filmed! Play around this checkpoint with your friends and you'll get a chance to be broadcasted.

“Live video”animation (based on a Famous® idea)

4. Applications


> How does it work ? A camera will film people / friends randomly in the crowd. If you see yourself on the screen, go to the video checkpoint and send the video to your Facebook wall via your bracelet.


4. Applications



Cedric Tielemans goes live @ Werchter Rock Festival with Friendify!


4. Applications

Live.

4. Applications

and many more applications...

5. Conclusion

5. Conclusion

What? Already?

5. Conclusion

Radio-Frequency IDentification.> New. Simple. Social. Revolutionary.

The point here was to show you the high potential of...

5. Conclusion

Radio-Frequency IDentification.> New. Simple. Social. Revolutionary. > Buzz & hype potential for the brand (viral)


5. Conclusion

Radio-Frequency IDentification.> New. Simple. Social. Revolutionary. > Buzz & hype potential for the brand (viral) > Highly related to the Friendify concept = always connected


5. Conclusion

Radio-Frequency IDentification.> New. Simple. Social. Revolutionary. > Buzz & hype potential for the brand (viral) > Highly related to the Friendify concept = always connected > Many possible applications = whole year


5. Conclusion

Radio-Frequency IDentification.> New. Simple. Social. Revolutionary. > Buzz & hype potential for the brand (viral) > Highly related to the Friendify concept = always connected > Many possible applications = whole year > Friendify community = database construction


5. Conclusion

The Friendify-RFID concept could be applied everywhere.

5. Conclusion

Starting from festivals > huge visibilty

5. Conclusion

Starting from festivals > huge visibilty

> Thousands of contacts > 1st fun & easy contact with the technology> Big “buzz” effect potential > Learnings for improvement

5. Conclusion

And then applied to Generation stores,> Specific Friendify instore communication > Instant rewards for you and your friends if you re-gister and use your new Friendify bra-celet!

5. Conclusion

And all others Generation initiatives!

5. Conclusion

ConnectedSimple

Everywhere

Young

Social

Viral Mobile

Interactive

Massive

5. Conclusion

Any questions?

> Benoît Galand [email protected] > Vincent Mioc [email protected]

5. Conclusion

Thank you!

Belgacom Friendify - Créer une interactivité de communauté via le RFID

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Transcript of Belgacom Friendify - Créer une interactivité de communauté via le RFID