Ozzie DiazVP, Product Management

About People Power

believe in the power of the people

• Experienced Team of 41 people

• Reliable open source network

• Venture-backed by New Cycle Capital, Seraph Group, others

• Partnered with experts

Consumer Dilemma• We use lots of electricity but we

don't know on what or how to lower it

• A 20% reduction in residential electricity usage can save $32B per year in US alone!

• We don’t have an easy way to help solve climate change

• The wholesale cost of electricity is steadily increasing, and being passed on to the consumer

Wholesale Electricity Price$/M

Wh*

Ind

ex R

ela

tive t

o Y

ear

200

0

*Real (inflation-adjusted) 2000$ Source: EPRI, 2009

Year

0

20

40

60

80

100

120

140

160

180

2000

2010

2020

2030

2040

2050

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Who is consuming energy?

40 4020

True Green12%

Concerned Followers

19%

Home Focused

12%

Inactive Concerned23%

Non-Believers33%

Source: 7B Labs (2009)

A Huge Market

Phone Cable TV

Utility

http://apps.facebook.com/unplugit

#1 Try

#2 Pledge

#3 Invite

• We need to plug in to the Future of Home Energy Efficiency• Give consumers devices with an easy to use dashboard to “set and forget” • Some people want ways to save money, others to save the planet

“We don’t inherit the earth from our ancestors, we borrow it from our children” – Native American saying

Summary