- -OXNARD DOWNTOWN Dr;SIGN GUIDELINE.S-

-

City ofOxnard .Planning

. Department(805) J85-7858 Overview

-

-The Oxnard Downtown District Master Plan'

Central Business District Zone and the Downtol'm District Boundaries

HistoryIn 1996, the City of Oxnardapproved the Oxnard Downto':FnDistrict lvfaster Plan to fosterdowntown revital ization. TheDistrict boundaries which are thesame as the Central Business Districtzone, ate shown at right.

IntentThe intent of the OxnardDowntowl'l District ]VEaster Planis to "...create a District of greatbuildings arid streets, scaled andoriented particlltarlyto the .pedestrian. All·. tirban andarchitectural design 'within theDistrict must contribute to theaccommodation and' del ight ofpeople outside their cars walkingaround, exploring, shopping andmeetingtheir neighbors in a publicplace." To accomplish this, designreview is required for buildingchanges and newsigns.

Envisioned CharacterThe lvkzster Plan envisions retailbuildings along specific stteet·frontages to create an outdoor"room" ofpedestrian interest andexcitement. Retail store fronts arecalled fOf on both sides of FifthStreet in the Downtown and alongMeta Street, Oxnard Blvd, as wellas A ,'B and C Streets from Fourthto Sixth Street. City design reviewwill ensure quality improvements.

WOOL!tY

u

II

._...._--_.__._--~....

~•III

-----1iI__ROAD;.!

.:_================================================================::::11- 1:1 _

•

Implementing the Vision: Guidelines for Design

•

This s~ries ofdesign guides has beencreated to translate the vision andurban design standards contained inthe. Oxnard Downtown DistrictMaster Plan far application toremodels, additions and signs. Themini-guides provide for exteriorbUilding improvements thatsupportthe historical ambiance of thepowntown, that provide qualityimprovements and encourage

pedestrian-oriented design.: Onlyarchitecture and design have beenaddressed in thesemini-glJides.New useswithinanexisting buildingand the pIacementofnew buildings'should be discussed with CityPlanningStaff.

The City wishes to encourageDowntown property owners andbusiness tenOOts to upgrade building

.facades as astep toward revitalizingbusiness in the Downtown. It ishoped that these design gUides will.provide clear gl.lidance for qualityfacade renovations and businesssignage that is .affordable andreflects Oxnard's motto:

"The City that Cares."

Examples ofFriendly Downtol-!111 Places

• 1:2 a:.================================================================:::110

- •

- OXNARD DOWNTOWN DESIGN GUIDELINES•

City of Oxnard

Permit Process SectionPlanning

IIDepartment(805) 385-7858

- •

Making Facade Changes & Minor Improvements

Environmental Services Manageris appealable to the PlanningCommission.

5. Building, electrical or plumbingpermitsmay be needed from theDevelopment ServicesDept

4.- Afterrecdvirtg'in]JuLfrotn the;6. Improvements such-asawningscomrriittee review, the Planning that extend over the publicand Environmental Services sidewalk may need a licenseManager will consider the agreement from the City.project for approval,' approval

.with modifications ordenial. Anyaction of the Planning and

Facade renovations and minor exterior building improvements require permit approvals from the City ofOxnard.Changes including repainting, replastering, new awnings, window changes, exterior lig~ting changes or landscapingrenovations will require City review as follows:

1. AnapplicationforaCBDDesign Downtown Design ReviewReview Permitmustbe submitted Committee. This committeeto the Planing andEnvironmental makes recommendations on theServices Division. project's consistency with the

design standards in the OxnardDowntown District MasterPZan and this document.

2. The Planning StaffwiUschedule ."the project for review by theCity'sDevelQpmeniAdvisory .ComtnIttee:'~Thi~<c6n1ni1tteemakes recommendations onstructural, safety, public works,building code and design issues:

3. The Plamung Staffwill schedulethe project for review by the

Building, electrical or otherpermits may be needed fromthe Development ServicesDepartment.

Afterreceiving input from the'committeereview, the Planningand Environmental ServicesManager will consider theproject for approval, approvalwith modifications or denial.Any action ofthe Planning andEnvironmental ServicesManager is appealable to thePlanning Commission.

Submit sign drawings toPlanning Staff for design andcode review.

ThePlanning Staffwill schedulethe project for review by theDowntown Design ReviewCommittee. This committee 4.makes recommendations onthe project's consistency withthe design standards in theDowntown District.

Getting Your Sign PermitAllpertnanentsignstobeconstructed, The approval process for a 3.pilinted;posted.orpriIi.tedmust be . permanent "'sign includes theissued abuildingpewit. following steps:'.

Prior to submitting an application fora permanentsign, it is recommendedthat you and your sign company orarchitect discuss the proposal withthe Planning Staff, who willdetermine conformity with theZoning and the Design Guidelines.

Temporary signs such as "Grand 1.Opening" banners or "HolidaySales" are required to have a"Temporary Use Permit" issued bythe City Planning andEnvironmental 2.Services Division.

11:-=====================================================================-- 11:1 -

• •

Adding to Existing Buildings

·A~fewwords about••.Enforcement ~'. . .-..~ ",

PlanningCommission.

6. Building, electrical orplumbingpermits may be neededfrom theDevelopment Services Dept.

Enforcement will improve theDowntown for all businesses.

IfaBuilding Code violation has notbeen corrected by the end of thecorrection period, an enforcementofficer may issue a second civilcitation. The person receiving thesecond civil citation shall be liablefor and shall pay to the City the fineimposed in the civil citation. A finecan be imposed for every day thatthe violation continues.

a30,.day-correctionperioettoallow.:ci '..

time to correet:the violation]; An ',',extension maybe' requested tocorrect a Building Code violation.

4. The PlanningStaffwill schedulethe project for review by theDowntown Design ReviewCommittee. This committeemakes recommendations on theproject's consistency with thedesign standards in the OxnardDowntown District MasterPlan and these mini-guides.

structural, safety, public works,buildingcode and design issues.

5. 'After receiving input from the" corimrittee review, the-Plaiming

, and Envir(?llrnel1tal ServJces .,', Manager wIJI'tonsid~r:the"

projectfot approval; approvalwith modifications or denial.Any action of thePlannfug and 'Environmental Services

, Manager is appealable to the "

When a person is issued a civilcitationfor aBuildingCode violation,the enforcementofficer shall provide

If a violation occurs, a request forcompliance will be made. Anenforcementofficermay issue a civilcitation, if necessary, to insurecompliance with the City Code. Theperson receiving the civil citationshall be liable for and shall pay tothe City the fine imposed in the civilcitation. A fine can be imposed forevery day that the violation continues.

1. The land use proposed for thebuilding addition must be apermitted use in the CBD zone.If the use is a conditionallypermitted use, a Special UsePermit must be approved by theCity Planning Commission.

Adding new square footage to anexisting building will require reviewand approval by the City ofOxnard:

3. •th~PI~gStaffWillschedulethe project for review by theCity's Development AdvisoryCommittee. This committee 'makes recommendations on

• Code violations such as installinga sign without a permit andmaking building facade changeswithout a permit.

• Building Code violations such asstructural building changes donewith out permits.

,The"City,requires :~.permitfor, ,. Violatingconditions;ofapproval,~4.ang~s to buildi:ng facades, " " - that have been attached to aadditions to buildings andfor new permit issuedby the City; .or temporary signs. Forenforcement, the City has adoptedcivil fines for violations. The typesof violations that are covered byChapter 21 of the City Codeinclude the following:

." .,

.,- ..

_ 11:2 _-=====================================================================--

-OXNARD DOWNTOWN DESIGN GUIDELINES

-

·iJ·

- -City of Oxnard

Architectural Styles SectionPlanning

IIIDepartment(805) 385-7858

- -The Architectural Character of the Downtown DistrictA rich built environment isencouraged in the DowntownDistrict. No specific architecturalstyle is mandated. Rather,downtown buildings should be"great buildings" that are generallyformal in style while relating to thepedestrian at the sidewalk level. Avariety ofbuildingspape,s;sizes and-:.styles is allowed to ~ncourage .

'._ diversity, howey~r~theie:arede'sign'­. similarities intfie manrierbywmch'

buildings should address the street,the floor-to-floot height and therhythm established in the pattern ofopenings from store fronts, doors,and windows.

Enhancementpla-rts for newbuildings shoul&¢brrelate to and '. ­draw Jrom existing,neighborhoodb:uildin~s with strong-appropriate­character.' '

The Variety ofStyles in Downtown Provides a Rich Cultural andHistorical Character

Appropriate Architectural Styles for the Downtown

~ .. :.. .. '

,-

. '. .'. " ~-

Fa<;ade renovations and additions toexistingbuildings shouldbedone withconsideration for adjacent andlornearby buildings and how new workwill relate to remaining materials andstructure. This is especially true foradjacent buildings having historicalsignificance or finely craftedarchitectural elements.

Appropriate architectural styles that

are currently found in theDowntown one of the styles shown on theDistrict are shown on the following following page.page. Renovations to existingbuildings exhibiting these styles The main intent is achieving overallshould be authentic and appropriate quality and attention to detail. Youto the styIe or demonstrate a are encouraged to contact a designthoughtful architectural response in professional to assist incontemporary terms. Renovations accomplishing your goals and theof existing buildings that lack a intent ofthese guidelines.classic style are encouraged toconsider modifications that reflect continued on Page 2

II:-=====================================================================-- 111:1 _

- -Early l\ventieth Century Commercial

This style should be emphasized in canopies and awnings. Materialsthe Downtown District. This include brick, steel, stone, andarchitecture started in the late wood. Quite a few examples ofthis1800's and grew into the twentieth style are found in the Downtowncentury in many ofthe nation's urban District including the oldcenters. This style is marked by Woolworths building on A Streetemphasis on street fa~ade, and the row of shop on Fifth streetpedestrian-friendly elements such as just north of Oxnard Boulevard.storefronts, recessed entries,

.. ,

- -, -~.'. ..",

. Sp~nisli Revival'This style is marked by use ofexterior stucco orplaster,redclaytile roof, an informal use ofclassical elements (arches,columns). An excellent exampleofSpanish revival style i.e. foundin Oxnard Post Office on A StreetatFourth Street.

.ModerneThis is astreamline, clean style·popuJarin the forties andfifties; It

. ·lises. sleek lines with· minimal: ornamentation. Materials include' .stilcco::andmetals suchas.stainless L...-...,....--.,.. .,..-------1

steel. .Two examples ofthe modemeEarIyRennaissaIice Revival.·style are found in the marquees of This style is accentuated by heavythe Vogue Theater on B Street and massing and may have somethe Billiard Hall at Seventh and A decorative classical elements. TheStreet. bank building on the northeast

comerof A Street and Fifth Streetis of this style.Classical Revival

Buildings in this style are generallysymmetrical, utilize simplemassingforms and rely on carefulproportions and decorativeelements such as columns, arches,and friezes. The Carnegie ArtMuseum building on C Street is anexample of Classical Revival.

EclecticThese buildings "bend the rules"in order to affect an architecturalstatement that is imiqu~ and often.whimsical. These buildings be awelcome., yisual:.cha:nge in ... an·urbansetting. Design success isdependent upon the degree towhich it is carefully executed.

•• ·.l .,_.

• 111:2 II:-=====================================================================-.

- •OXNARD DOWNTOWN DESIGN GUIDELINES- •

City of Oxnard

Renovations SectionPlanning

Department IV(805) 385-7858 -- •

, .'

of the existing building or adjacentbuildings in a manner very similar oridentical to the original construction;,

2. Interpretation of ExistingCharacter: The new' designresponds to the existing building"sympathetically." For example,using like proportions in combinationwith stylized or simplified detailsinspired by the original.

Components ofQuality Renovations,~-'t-rl!,

Renovating building facades should, ...'.. - >-, '.' ". ,,-- '

provide pedestrian-orientedopportunities and provide qualityarchitectural style with qualitymaterials. Typical renovationsaddress the following:• Simplify the front elevation.• Reduce the number of exterior

materials.• Modify a complex rooHine. '• Remove contemporary or

extranequs -~JzTeiits:: "• Add display windows';' ' Sucassjil,l RendviifiofitEilhi;J:ficetheStreet iin?iAttfdctShoppers, < "

• Create an appealing entrance.• Provide pedestrian-oriented signs.

Remodels and Additions

Key Elements of Good DesignCorner Conditions BalconiesA corner provides a unique Balconies add 'life' to the street.opportunity to announce a building's They should be substantial in designpresence and establish a memorable and use details found elsewhere inpoint ofreference for the pedestrian. the facade. Balconies should notBuilding comers may be configured cantilever more than 3 feet from thein different ways including a tower building facade, except adjacent toelement, a projecting turret or a Plaza Park, where balconies canrecessed entrance. cantilever 6 to 8 feet.

Upper StoriesUpper story design shouldcorrespond to lower level and streetlevel facade design throughalignment of openings, similarwindow patterns, etc. Similarmaterials and ornamentation shouldgive visual unitY to the whole facade.Horizontal elements from adjacent

continued on Page 2

II:-==============================================:::;::========================-- IV:l _

1. Replication of ExistingCharacter: The design incorporatesthe proportions, details and features

Remodeling and additions should bedone with care to assure compatibilitybetween the old and new. In general,any addition to an existing buildingshould reflect ope of two, basic

, 'approaches, unless'the entirebuildingcha:~~cteris belngr~invented by theproject:

•

Existing

More Extensive Renovation.

This example shows how alterations made to a building from the 1970'scan be undone. The oversized wood fascia is removed and replacedwith simple architectural details, such as cornice (at the top) and cast­stone base (at the bottom). along the sidewalk. Awnings are used topunctuate and decorate the storefront openings, and add a friendlycharacter to the building. New signage is placed to balance the fa­cade composition and to subtly emphasize the shop's entrance.

•

Key Elements.continued from Page I

buildings, such as mouldings orcornicescan be used as design cues.Visible roof elements should bedesigned consistent with the generalbuilding character. Materials andcolors should complement the styleof the architecture. A second storybalcony is required on buildingsfacing PlazaPark.

RoofsVisible roof elements should bedesigned consistent with the generalbuilding character. Materials and'<:olors:sh~uld.c{)mplernept~estyle·

.'..ofthe architecture.Allroofmounted ....inech~nicalequlpment shall bescreened from view of abuttingro'adw~ysand ground levelresidential areas.

Mansard type roofs should beavoided, unless specifically relatedto the architectural style of thebuilding (as in the "Victorian" style).Also~plain and unadorned stuccoeave soffit should be avoided. Flatroofs should be detailed and of amaterial to provide a clean, uniformappearance from public areas andwindows of adjacent buildings andshould also be designed to screenrooftop equipment. Roofs withoutoverhang shall be finished with aprofiled cornice.

Acceptable roof materials include:clay, ceramic or concrete tile, as wellas slate. It should be a commercialgrade, of a color and stylecomplimentary to the buildingdesign.

• IV:2 ••=====================================================================-.

- -

Carefully Placed Detailssuch as Balconies,Awnings and LightingProvide Visual Interest.

Detailed Materials andTextures Provide Richness.

Storefronts Opening Directly to theSidewalk Enliven the Street Sceneand are a Hallmark ofSuccessfulDowntowns.

Simple Windows Set in Brickare Appropiate: WhileElaborate Windows WouldComplement Stucco Walls.

Building Sides and RearsWhere entries at the side and rearof a building are intended to servethe general public, they shouldreceive design treatment similar tothe front facade. Where such entriesare intended only as service oremergency access points, theyshould be designed consistent withservice entries described below,except that any entry which facesonto a public street or right-of-wayshould be enhanced, though to alesser extent than a main entry.

The service entry should bedesigned to complement thesurrounding h~:~:!ding facade and "" 'provide simpledetailing; trim andfinish consistent withthe characterof the building, such that it shouldnot drawparticular attentionto itself,but should remain attractive andeasy to identify. wh.eretrash and/

"or storage areas are provided in<::onjunction withsetYiceentri~s,such '

, \'a:teasshoUldb'~'cc;inpletelyenclosed andscreenedfrompublic, 'view by the use of walls, doors andgates designed in a manner and withmaterials consistent with thearchitecture ofthe buildings.

'.-'" '

Walls and FencesWalls and fences shall be finished intextures and/or colors to match orcompliment architectural features ofthe primary structure. Landscapingshall abut any exterior building wallwhere there is no opening forloading or building entry.

Seismic RetrofittingWhere structural improvements forseismic retrofitting are to affect the

building exterior, suchimprovementsshould be done with care andconsideration for the impact on theappearance of the building. Wherepossible, such work should beconcealed; where not possible orpractical, the improvements shouldbe planned to carefully integrate intothe existing building design. Seismictie straps, to secure floor and roofframing to the adjacent walls, are

one of the most commonimprovements made today.However, the straps are ofteninstalled with no guidance about thecareful placement of the ties. Oftenthe tie holes are drilled withoutalignment or through key features ordetails, resulting in a haphazard anddestructive placement which canpermanently scar the building.

11:-=======================================================================-- IV:3 -

•

Examples ofPotential Renovation Concepts:Adding a Second Story and Changing the Facade

Before

•

Facade Renovation Involving Multiple Storefronts

Before After

••• ~ .-'. • .!; ... :;~ ,

_ IV:4 11:_=====================================================-_

- -OXNARD DOWNTOWN DESIGN GUIDELINES-

-

City of OxnardPlanning

Department(805) 385-7858 Storefront Design

-

-

.. }-

Three

,;~,<jn'.#rr~·=" ===================S=to=r=efi=ro=n=tD=~=~=;;=:n=iln:,~'~ Of course pedestrian-friendly and cleaning often signal to potential

commerce-inviting storefronts do customers that the retailer has anot end at the window glass. The vital shop eager for business.displays within the storefront must Display racks and product storageentice both the casual and the should not back up to a storefrontpurposed shopper. Rotating window.displays regularly, and dusting and

Recessed Storefront AreaThe common feature in traditionally exceed sixty (60) percent of thedesigned storefronts is the recessed storefront opening and maximumdisplay and entry area. This recess depth of such recesses should notserves several valuable purposes: it exceed ten (10) feet. Where theprovides weather protection at the entry is recessed, a decorativeentry; it expands the linear feet of paving material, such as tile, marblewindow display that a shop mayor slate, may be used adjoining atpresent to passersby; and, along the sidewalk edge. To punctuate anwith awnings, it helps protect entry, decorative lightingmay bedisplayed merchandise from costly incorporated, either wall-mounted ordamage by direct and prolonged suspended from an ornamentalexposureeto sriri1ighLcMaximum ..ceiling." .width of such recesses should not

CC}:R~s.ttP!iX{#\Ntr1!{iii~iW~$q~

11:-==========================================================================-- v: 1 •

• •

Main entries to the street level shopsshould be emphasized in one ormore ofthe following ways:

• ", Flanked by columns,.decorativ.efixtures or other details;

• Covered by means ofa portico(formal porch) projecting from orset into thebuilding face;

• Punctuatedby means ofa changein roafline, a tower, ora breakin the, surface of the subject wall. "

,Buildingwallswithoutopeningsare'strongly discouragedatthe streetfront. Where a building abuts a sideproperty line at the interior of ablock, and where that building's sidewall is likely to remain visible for anextended period of time, the wallshould reflect a design treatmentconsistent with the building'sestablished street-front design.Corner buildings are considered tohave two "street-front" facades.Thus windows on the side arestrongly encouraged to be interestingand inviting.

Pedestrian Scale Storefronts are the MostImportant Element of

the Building.

processing, veterinarians) that arelocated on A Street between ThirdStreet and Sixth Street shall havetransparent street level windowsunobstructedby window coverings.

Transomwindows abovethe,displaywiridows;:are, recoinmendedIor· '.'"Recessed withinalargerarchedstre~t-level shoIJ space and should or cased decorative opening; ,be an integral part of the building'sstorefront system. Transoms may beof transparent glass or translucentglass types that will admit light whilereducing heatgain and glare.

Elements of a Good StorefrontWindows should be generous andhighly transparent. Each storefrontmust have transparent glazed glassareas, no less than 70% of the firststory facade, between 2 and 8 feetfrom the ground. At second floorlevels and above, no more than30%, depending upon building styleand other architectural criteria. Multi­pane windows may be used, but arenot encouraged for the majority ofdisplay windows serving retail shopspace. Dark tinted windows orwindows of reflective "mirrored"glass will not be approved,as theyhinder pedestrian "window

, shopping/~', 'F(5:r-=.~un.,contr01,

windows should berecessed and/or provided with an awning. Baywindows shall be habitable spacesto the floor or shall be supported by'brackets. Office uses (e.g.professional, medical, data

Individuality Provides Variety that Enhances the Shopping Experience.

• V:2 11:.===================================================================::::11.

• •OXNARD DOWNTOWN DESIGN GUIDELINES

• •City of Oxnard

Design Details SectionPlanning

VIDepartment(805) 385-7858

• •

Building Materials: First Impressions are ImportantBuilding.exteriors should incorporate design is simple, a finely textured materials described here aretwo aspects - color and texture. If material, such as patterned masonry, considered appropriate for buildingsthe building's exterior design is can greatly enrich the building's within the Downtown District.complicated with many "ins and overall character. Different wall However, the number of differentouts," columns, and design features, materials shall be combined only wall materials used on anyonet:l).ewall texture shouldbe simple and vertically-lighterweightmaterials building should be kept to asubdued. However, if the building above those more substantial. The minimum, ideally three or less.

(continued on Page 2)

Stucco is a very versatilematerial. With proper detailing, .a stucco building can achieveelegance. The stucco buildingshould convey a sense ofmass .and sturdiness. Stucco shall besmooth sand finish. Stucco'arches shall be noless than 12 ­inches in depth.

Brick Masonry Stucco orBricksurf~cesrriay'bep~ttefl1e&by';construCtion li ,brick ,;will almost.~ ;, .. E'xteriorPlastercombining different';colots'and ".:atw~ys'be~sedasaverteerorfinishcoursework. Traditionai brickwork material over a frame of wood orincorporates a w~<ie array of detail steel, or as a facing for concreteapplications expressive ofstructural masonry. Care should be takento .and functional buildingcomponents, properly detail the veneer applicationsuch as beams, headers, arches, sills, 'in an authentic manner consistent "bases, .. trirri, ·,etc.· In neW ~ith traditional masonry design.

Edges and ope­,nings; such as at

'. windows, should.. receive special care

to assure that themasonry appearssolid and sub­stantial. Exposedmortar joints shallbe struck and nowider than 3/8inches. Brickarches shall be noless than 12 inchesin depth. Seismic

, safety must beaddressed for oldermasonry buildings.

••====================================================================::::JI- VI:l _

•

Building Materials (continued/rom Page 1)

Terra Cotta and Glazed TileTile was a common finish material use as an exterior wall fInish. Thesefor urban buildings in the early part types ofmaterials have a hard, stain­of this century and has staged a resistant surface which makes anrecent "comeback" owing to its excellentbase material. Only glazedlasting beauty, timeless appearance materials graded for commercialuseand quality. Other glazed ceramic . should be considered for use as anmaterials, such as glazed tile, block exteriorfmish material.or brick, may also be considered for

r'he'Wonderful World'ofGolors, ...

Stone Masonry.and Veneer

Stone masonry, especially cutstone, provides a very heavy andsomewhat formal appearance.Stone also works well incombinationwithbrick,providinga base with visual mass to"support" walls ofbrick masonry.Stone may be used as an insetdetail on brick facades for sills,headers or other accent features,~uc~ ,!sJeyst(:m~s 9twall caps.

•

Exteriorcolors play an important rolein the way we perceive a buildingand its details. Color can be usedto draw attention to specific partsof a building, such as entries. Colorcan also be used to mask or diminishthe visual importance ofa particularfeature, for instance a service area,simply by altering colors, or thecontrast between surfaces anddetails, in a certain area.

Main Building and AccentColors: Generally, main buildingcolorsshould be muted, while trim

and detail colors should provide a as well as awnings and signs. Avoidcontrasting accent. Exceptions may trendy or garish colors that may bebe made wherejustified by specific incompatible with the consistency ofdesign intent, particularly ifdrawing the architectural character of theon the area's rich cultural diversity area. Neutral or light colored wallsor artistic background. Colors should be contrasted with a darkershould also represent the more intense trimcolor, while darkarchitectural character of the colored walls should be contrastedbuilding. Several paint with lightcolored accents and details.manufacturers provide historic colorpalettes as a reference for period Natural Materials as Accents:color design. Bright or intense colors Materials such as brick, stone,should beused sparingly, and should copper, etc. should be used wherebe reserved for more refined or practical and left in their naturaldelicate detailing, such as grillework, colors.

_ VI:2 _-=====================================================================-_

- -

Retractable Awnings Adjust toAllow More or Less Light.

Glossy or shiny plastic or similarawning material is notrecommended.

Open ended awnings arerecommended as they provide amore inviting appearance.

Awnings meant to be ''traditionaF'looking should not be made withmetallic or other hard materialthat imitates canvas. However,such material may be acceptablein a more modern setting.

Visually compliment. the........ architecture.

AwningsAwnings provide the opportunity forcolor and visual relief on buildingfacades. However, because of theiressentially temporary nature,awnings should not be the dominantdesign feature. All awnings shallhaveopen ends (not boxed in) and maynot be a quarter sphere or quartercylinder configuration. The CityCode allows awnings to extend overpublic property a maximum of4 feetbutno portion shall extend nearerthan 2 feet to the curb face. Also,all portions of an awning shall havea minimum of8feet clearanceabove.the sidewalk. Design guidelines forawnings illcludethe following:

• Awnings should be intermittent, •limited to the width of theprotected opening

• Brackets and supports should bedecorative, preferably of

wrought iron, and designed to Awning Should be Limited to the Width of the Window

• Awnings serve avery functional •purpose by protecting shopwindows from intense directsunlight. The most functionalawnings are "retractable," having •a frame and support structurewith the ability to be adjusted upordown depending upon lightingconditions.

• Awnings should be of a durable,commercial grade fabric, canvasor similar material having a mattefinish. Awning frames andsupports should be ofpainted orcoated metal or othernoncorroding material.

11:_=============================================================================================:::=:11- VI:3 •

• •

LightingLighting should be considered an and focal points.integral part of building design.Proper lighting design will have a • Where lighting is mounted to apositive effect on the building and building, its materials, finishes andits users, as well as help to promote colors should complement anda safe and enjoyable nighttime coordinate with those of thepedestrian environment. All on-site building. Recommended lightinglighting systems shall use theme- glass and globes include clearcoordinated architectural standards acrylic or polycarbonate withand devices that provide up-lighting fresnal patterns, borosilicateor down-lighting. Ornamental glass, translucent clear-frosted orlighting plays an important role in white acrylic or polycarbonatebringing visual life to streets at night. globes.Colors, finishes and dysign ofornamental lighting should be • Glass and globes which will notcompatible with the design be. approved include clear orcharacteristi~softhearchitecture. . tinted smoothfinish-acrylic or

polycarbonate globes as well asFor certain prominent architectural any dark-tinted or mirrored glassfeatures, hidden source lighting can diffusers.be used to create dramatic effects,illuminating towers or other unique • Required lamp types includearchitectural characteristics. Such color corrected high pressure ..

lighting can be concealed in soffits, sodium,color corrected metalbehind ledges.or parapets, or even halide; and color correctedset into landscape areas with the light standard fluorescent.directed at the desired element tobehighlighted. • Lamps which will not be

approved include standardIt is recommended that a lighting "peach" high pressure sodium,design professional be consulted as low pressure sodium, standardan integral part ofthe design process mercury vapor, and non-color-for determining types and intensities corrected, standard fluorescent.of lighting to be used. In addition,the following "rules ofthumb" shouldapply:

• Use the minimum brightnessnecessary for illumination oflargeareas.

• Use brighter, more intense lightingto highlight architectural features

_ VI:4 _ -

- •OXNARD DOWNTOWN DESIGN GUIDELINES- •

City of Oxnard

SignsPlanningSection

Department VII(805) 385-7858

- •

on canvas

RecommendedSign Materials

• Wood that is carved, sand­blasted, etched and sealed.'

• The valanceawnings.

• Metal that is formed, etched,cast, engraved and painted orsealed.

• High density preformed foamor similar material if properlydesigned and painted orotherwise finished tocomplement the architecture.

A variety of materials are.. recommended to provide highquality signage within theDowntown District as listed.below:

. Si111ple,W~ll~designed Signag:e is often Visuallythe fljostStri~il1-l!'-:'

Where signs are externallyilluminated and light fixtures arevisible, they must be compatiblein character with both the signand the building design.

• Outside lighting must bedirectional, and must be positionedsuch that no glare or hazard iscreated for onlookers.

Sign Illumination

• External signs on A Street mayinclude neon elements up to 9 sJ.

Lighting should be an integralpart ofsign design' with the followingconsiderations:

Quality signs at thepedestrian level can addsignificantly to thepedestrian experience.Signs should be con­sidered as "calling cards,"expressive of the spirit andenthusiasm of the businesswithin, and should bepositioned" in closeproximity to the business

..entrY;'wh.erev~rpossible.'· ;.

Good Signs are Good BusinessSignage communicates more thanjust the name of a business. A welldesigned sign plays an importanteconomic role while contributingsignificantly to the aesthetics of thearea. In general, quality signs arecharacterized by some or all of thefollowing design components:• A limited number of colors.• The use of traditional lettering

styles (fonts)• Shadowed t~ttersiandlorthree

dimensional (raised) letters.• Raised or three dimensional

borders for a flat wall or hangingsign.

• Only the business name, andpossibly some general product orservice text.

Sign colors and materials should beselected to contribute to "readability."Avoid too many different colors on asign. The colors will compete withthe content for the viewers' attention.It is recommended that signs containno more than two or three colors.

Sign Colors

Sign colors should relate to thebuilding to which the sign will beattached. In most cases,the signagecolor scheme should draw from thebuilding's color scheme in most cases.Use of building accent colors in the •signs generally provides acoordinated look for the building.Fluorescent colors or paints are notallowed on any sign, either temporaryor permanent.

--===========================================================================::JI- VII:l _

- •

Build These! Allowed and Encouraged Sign Types

Permit Requirements: Allpermanent signs require reviewof drawings by the PlanningDivision and Downtown DesignCommittee, plus a buildingpermit. Temporary signs requirea "Temporary Use Permit" fromthe Plannin/? Division.

Ground Signs: Where a building issetback from the sidewalk by 15 feetor more, placed on a foundation orornamental wall may be allowedprovided itis no more than 42 incheshigh.

Murals: Painted art may-be placedon blank building walls provided nolettering is included.

Holiday Signs: Temporary signsmay be painted on the inside of storefront windows, covering up to 20%of the of the window for up to 30consecutive days.

Figurative Signs are not only Effective for thePedestrian, but for p'assing Motorists as well.

Hanging PedestrianSigns: These signs areattached perpendicularlyto a facade or hangingunder a canopy/awning orroof projection areallowed to extend up to 4feet from the facade andbe up to 2 feet in height.They are referred to as"bracket," "blade,""under canopy" or"marquee" signs.

Window Signs: Signsthat are permanentlypainted or applied to theinside ofwindows, limitedto 20% of the windowarea on the first floor and10% on the upperfloors. Neon signs maybe placed inside windows,but shall not flash or blink.

r,

Commercial buildings may have asign program that is composed ofsigns from the following list of signtypes. Mixed use buildings arelimited to hanging signs that areattached perpendicular to the facade.Exterior signs require City approvaland permits.

~j~ta

A Variety ofSigns Provide Pedestrians with VisualInterest as well as Information.

Wall Signs: These signs may bemounted on a building wall in a single

sign band on thefacade, not to exceed2 feet in height by anylength. Wall-mountedsigns are attachedpanel or individuallymounted letters Thesesigns are attached to orpainted directly onto

Canopy/Awning Signs: The amount the facade. Wall signsof signage on an awning can be no shall not bemore than 20% of the front of the translucent, but shouldawning for first floor awnings and up be opaque and front-lit.to 10% for upper floors. Signage Storefront buildings onshould be located on the valance only. "A" Street may haveThe lettering, illumination and color signs with neon elements not to Figurative signs that convey by theirof awning signs shall be consistent exceed 9 sof. In general, the City will .. profile or graphics the nature of thewith. the buildiJ1K~"§"~architecture or .fiOtallowtheuseofflatplywoodsigns husinessareencouraged. Storefrontstime period ot shall comptiment the and the use of can or cabinet signs on "A" Street may have signs withfacade improvements. with plastic faces. The use of neon elements not to exceed 9 square

individual channel letters is preferred feet.if it is appropriate to the building style

• VII:2 _-=======================================================================::JI.

-Overall SignAllowanceThe total sign allowance forcommercial buildings in the CBDmay not exceed 2 square feet foreach lineal foot of building on theprincipal street or one square foot foreach lineal foot of lot frontage, whichever is larger (not to exceed a totalof 1,200 sJ.). Secondary buildingfrontages with entrances that face apublic street, mall or arcade areallowed Yz square foot of sign areaper linear foot of building secondaryfrontage to be used on the secondaryfrontage. The signage on anyone sideof a building shall not exceed 300 sJ.

·4',0" Maximum

.....;

6sqJUface max.

·2Sid"iJsign;only

-Check ListThe City of Oxnard has materials thatcan be useful in preparing yoursubmittal for approval by the planningdepartment. At the least, an elevationdrawing should be prepared showingthe following:

1. Address where work is to becompleted.

2. Name ~d telephone number ofproperty owner and signcontractor.

3. Location of sign on building,4. Sign dimensions.5. Sign materials (wood, metal,

paint)6. Sign colQrs,

.7; Construction,details.8. Electrical Connections: .

A Permit Applicant should Ensure that PlansInclude Clear and Complete Drawings.

•-==============================================================================-- VII:3 _

• •

Moveable Sign

Cloth/Paper Sign

Roof Signs: Any sign attachedwithin or above the roof area is RoofSignprohibited.

Freestanding Signs: A signpermanently supported by one ormore uprights or poles that are set inthe ground, and not attached to abuilding, are not permitted.

Translucent Signs: Internallyilluminated signs are prohibitedexcept neon signs located on theinside of a store front window andas allowed on "A" Street.

Portable or Movable Signs: Signsthat are not permanently affixed andare movable or capable of beingmoved from place to place; are notallowed,except as may be,approved ­under the CBD Portable Sign' PilotProgram.

Prohibited Signs

Banners, Pennants, Flags andBalloons: These objects are notpermitted except when approved bya Temporary Use Permit for a periodnot to exceed one month for thepurpose of a grand opening or specialevent.

Flashing/Moving Signs: No signshall move, change color or intensity,scintillate or flash.

The following types of signs areprohibited in the Downtown District!Central Business District.

Cloth andl'.aper Signs: These'.' types. of temporar:y;.. signsare' not· .permitted on the exterior of anybuilding unless placed within glassedshowcase or permanent framed area.designed for that purpose.

• VII:4 ••=========================================================================-.

• •

Locations forTrash EnclosuresTrash enclosures must be located inan area easily accessed by largetrash trucks. Direct access to an alleyis best; ifthe enclosure is oriented toan alley, it must be set back five-feetfrom the alley way, If it cannot beset back five-feet, then roll-up doorsmust be provided on the enclosure.

An enclosure located within six feetofthe main building must meet fire­rated standards and be equipped witha fire sprinkler system. If anenclosure is placed in a parking 16t, a48-foot turning radius is necessarybetween the parking stalls toaccommodate trash trucks. In a

parking lot, either bollards ora five-foot side separationfrom parking spaces may benecessary to prevent theenclosure doors from hittinga parked car.

. ,'" 0_" .1

~ '"HIN~E

:~

9'

_", 1· .+4" T.C. 7~2"F.S.

'. :"'2" x 6." .CURB ----1

9'

Integrating Free-standing TrashEnclosures into the Site can beBased on Materials and Details(Right); or Using LandscapeElements such as the CreepingIvy Above, or Vines.

STEEL ANGLE ~.. STE.E.L PIPE

BR.1CES (TYPl-..... CONC C)'''.''. \.11 . / '",

f" + 4'·T.C.~.

;/[.-6" or s" R.C.M.

.40"

PLAN V'IE.W(4 yARD)

FOOTINGSECTION

'"4 VERT. BAR AT40" O.C. GROUI ALLCELLS .

e"coNC. SLOCK

.3' WId.Ace.ESSDOOR 7

~.u;-""..~.o..;lUo; "'C\I.~

'.,;J"'O;:: + 2"·T.C. ...·2··T.C.

A Variety ofTrasho.OF.s. ~

. JI - -/\- :''1 1::>'Enclosure Designs 6': Thici co. ~c. 'J'I 3" ST;:"'. PIP" .J

.W"h 6 ,6.! dO' \ • --~ - / \ =1 ;are available from w,w,,,. .' 7 \ \ ?:.'".:

• / / '-..3;;the Public Works 3/4" PIP~ r----::::-/ '''...... // "--i.Department

Landscaping around the enclosure orvines on the walls are encouraged forthe sides and back of the enclosure.The landscaping helps to screen thestructure and often deters graffiti. Roll-up Doors neatly Secure and Hide Trash Bins.

The trash enclosure should befinished with materials and colors thatmatch or are compatible with themajor design elements of the mainbuilding. Masonry walls and metaldoors are encouraged. Special graffitiresistant paints can also be used.

Enclosure DesignThe City requires minimum standardsfor commercial trash enclosures.Generally, a double-bin enclosure with.solid sides, solid gates and a solid roofare required. The double enclosureaccommodates one trash and onerecycling container. The standarddimensions are shown above; thesecan be modified as long as a one­foot clearance is maintained aroundeach trash/recycling container thatwill be placed in the enclosure.

• V1D:2 • •

-OXNARD DOWNTOWN DESIGN GUIDELINES-

•

•City of Oxnard

Trash Enclosures SectionPlanning

VIIIDepartment(805) 385-7858

- •

A Simple, Well-designed Enclosure Integrates into its Surroundings.

Trash AestheticsAn attractive, vital and appealingdowntown involves more than good­looking storefronts. Many businesseshave entries or customer parking atthe side or rear. These areas and theviews from side streets can be greatlydiminished by. a. blighted trashcollection area. A weil designed trasharea helps provide an aestheticwelcome to customers and improvesthe views from alleys and side streets.

How Many TrashContainers areNeeded?The City Solid Waste Division willdetermine the size and number oftrash containers or dumpsters thatwill be necessary to serve a business.Most often, the City will provide onefour-yard container and arrange formore frequent pick-ups ifa businesshas a high trash generation. Also, abusiness can apply for an agreementto share a container between severalbusinesses, ifthere is no on-site spacefor a trash enclosure.

A communal dumpster is providedfor all downtown businesses locatedon A Street between Third and Sixth.A fee is charged for use of thecommunity dumpsters located in Cityparking lots. These dumpsters aremaintained by the City and their useis administered through theDowntown Oxnard MerchantsAssociation. The City Planning staffcan provide information to contact theMerchants Association, if yourbusiness needs to join this program.

New EnclosureRequirementsTo determine ifyour business shouldprovide a new trash enclosure toconceal trash containers, contact theCity Planning and EnvironmentalServices Division at 385-7858. Anew enclosure may be required ifyour business is not located on AStreet between Third and SixthStreets and any of the followingcircumstances exist:

• A significant change of use isproposedwithin an existing buildingthat would increase trash amounts.

• Fifty percent or more of abuilding's exterior is renovated orthe parking lot is modified.

• Fifty percent or more is added toan existing building.

• A new building is to be built.

A City permit is required to build atrash enclosure. The City stronglyencourages businesses to build newor renovate outdated enclosures,even though it may not be required.This will enhance the overallDowntown image.

Recycling isEncouraged!

An option available to allbusinesses is to join the City'srecycling program. A separatecontainer will be provided by theCity for co-mingled recyclablematerials including paper, plastic,aluminum, metal cans andcardboard. The recycling can mustbe stored in the trash enclosurethat serves your business. If youwish to take part, call the CitySolid Waste Division at 385-8060.

Report IllegalTrash Dumping!

Views of exposed trash containerssurrounded by illegally dumpedtrash lowers the quality ofan entireneighborhood. Illegal dumpingshould be reported immediately tothe City Solid Waste Division at385-8060.

.:-===================================================================-- V1D:1 _

• •

"'4 CONT. MIN. 3/4"GROUT COVER ~_~lLU

-4 VERT. BAR AT40" O.C. GROUT ALLCELLS

aU·CONC. BLOCK

FOOTINGSECTION

Locations forTrash EnclosuresTrash enclosures must be located inan area easily accessed by largetrash trucks. Direct access to an alleyis best; ifthe enclosure is oriented toan alley, it must be set back five-feetfrom the alley way. If it cannot be

. set back five-feet, then roll-up doorsmust be provided on the enclosure.

An enclosure located within six feetofthe main building must meet fire­rated standards and be equipped witha fire sprinkler system. If anenclosure is placed in a parking lot, a48-foot turning radius is necessarybetween the parking stalls toaccommodate trash trucks. In a

parking lot, either bollards ora five-foot side separationfrom parking spaces may benecessary to prevent theenclosure doors from hittinga parked car.

.::r'r.c.O.OF.S. ""'­

-1\- ',,, ; /'

\ =, I

',lt~ j',i

9'

t +4"T.C. /'..2"F.S.

, r.2" x S" CURB ---'-1

Integrating Free-standing TrashEnclosures into the Site can beBased on Materials and Details(Right); or Using LandscapeElements such as the CreepingIvy Above, or Vines.

9'

r........ .j. 4"T.".C·.~.

~6" or ~'·-R.C.M. -<0

40"

PLAN VIEW('4 YARD)

+'Z"tc.A Variety of Trash O.OF.S.

Enclosure Designs s': Th;c. co c. ;Ul~. 3" S"~"L~w",., 6i6.~ tro: \ "-- "-are available from w.w. M. • 7 \ //

the Public Works 3/4" "I"€~~/', /'~ -"', '-"'/

Department

Enclosure DesignThe City requires minimum standardsfor commercial trash enclosures.Generally, a double-bin enclosure withsolid sides, solid gates and a solid roofare required. The double enclosureaccommodates one trash and onerecycling container. The standarddimensions are shown above; thesecan be modified as long as a one­foot clearance is maintained aroundeach trash/recycling container thatwill be placed in the enclosure.

The trash enclosure should befinished with materials and colors thatmatch or are compatible with themajor design elements of the mainbuilding. Masonry walls and metaldoors are encouraged. Special graffitiresistant paints can also be used.

Landscaping around the enclosure orvines on the walls are encouraged forthe sides and back of the enclosure.The landscaping helps to screen thestructure and often deters graffiti. Roll-up Doors neatly Secure and Hide Trash Bins.

• VDI:2 • •

-OXNARD DOWNTOWN DESIGN GUIDELINES-

--

City of Oxnard

Trash Enclosures SectionPlanning

VIIIDepartment(805) 385-7858

- -Trash AestheticsAn attractive, vital and appealingdowntown involves more than good­looking storefronts. Many businesseshave entries or customer parking at

.. the side or rear. These areas and theviews from side streets can be greatlydiminished by .a blighted trashcollection area. A well designed trasharea helps provide an aesthetic

welcome to customers and improves A Simple, Well-designed Enclosure Integrates into its Surroundings.the views from alleys and side streets.

How Many TrashContainers areNeeded?The City Solid Waste Division willdetermine the size and number oftrash containers or dumpsters thatwill be necessary to serve a business.Most often, the City will provide onefour-yard container and arrange formore frequent pick-ups ifa businesshas a high trash generation. Also, abusiness can apply for an agreement

--to share a container be1:\veen severalbusinesses, ifthere is no on-site spacefor a trash enclosure.

A communal dumpster is providedfor all downtown businesses locatedon A Street between Third and Sixth.A fee is charged for use of thecommunity dumpsters located in Cityparking lots. These dumpsters· aremaintained by the City and their useis administered through theDowntown Oxnard MerchantsAssociation. The City Planning staffcan provide information to contact theMerchants Association, if yourbusiness needs to join this program.

New EnclosureRequirementsTo determine ifyour business shouldprovide a new trash enclosure toconceal trash containers, contact theCity Planning and EnvironmentalServices Division at 385-7858. Anew enclosure may be required ifyour business is not located on AStreet between Third and SixthStreets and any of the followingcircumstances exist:

• A significant change of use isproposedwithin an existingbuildingthat would increase trash amounts.

• Fifty percent or more of abuilding's exterior is renovated orthe parking lot is modified.

• Fifty percent or more is added toan existing building.A new building is to be built.

A City permit is required to build atrash enclosure. The City stronglyencourages businesses to build newor renovate outdated enclosures,even though it may not be required.This will enhance the overallDowntown image.

Recycling isEncouraged!

An option available to allbusinesses is to join the City'srecycling program. A separatecontainer will be provided by theCity for co-mingled recyclablematerials including paper, plastic,aluminum, metal cans andcardboard. The recycling can mustbe stored in the trash enclosurethat serves your business. If youwish to take part, call the CitySolid Waste Division at 385-8060.

Report IllegalTrash Dumping!

Views of exposed trash containerssurrounded by illegally dumpedtrash lowers the quality ofan entireneighborhood. Illegal dumpingshould be reported immediately tothe City Solid Waste Division at385-8060.

11:-====================================================================================================-- V1D:1 -