Oxbow presskit SWITCH SS 12
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Transcript of Oxbow presskit SWITCH SS 12
Thanks to their close contact with these athletes, who cover all disciplines (surf, snow, kite, freestyle skiing or windsurfing), from the very beginning Oxbow has created products that combine quality, technicality and creativity.
Giving riders the chance to live their passion for boardsports, without restraints and respecting their playground, Nature. This is Oxbow’s raison d’être. Because nature will always be stronger than humanity.
History of passion
Founded in France in 1985, Oxbow was born from the meeting of boardsports aficionado Fabrice Valéri and fashion stylist Isabelle Cachot.
The brand was developed alongside the greatest athletes, like Laird Hamilton, pioneer of tow-in surfing, kitesurf, foilsurfing or more recently stand-up paddle surfing. For 25 years, Oxbow has never stopped exploring new territories and following riders on their craziest projects.
To ride is to be passionate about nature
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Keeping riders radical...A product line that addresses boardsports through the prism of its
followers: exceptional, creative riders who develop freely to turn the elements playing field.
Riders who do not hesitate to rock the boat, or ruffle some feathers, to pitch their own point of view with an authentic twist. For them, nothing is more important than radical progression and continual
reinvention.This line, dedicated to hardcore devotees, will be destributed
exclusivelly in specialized stores.
HOME SWITCH HOME
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Page 2-Reversible T shirt SABANITA
Page 6-7 : T Shirt SANTIAGOCap SAO - Belt SALEM
Page 10-11 : T Shirt STOCKTON
Short SEATTLE
Page 12-13 : T Shirt SALINA
Boarshort SPRING
Page 16-17 : Reversible shirt
SOMOTO
Page 18-19 : Sweat SALVADOR
Page 20 : Boardshort SERRA
Page 21 : Boardshort SANTOBoardshort SUMPANGO
Find retailers & shops on
oxbowswitch.com