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Transcript of Owner: Olympus SE & CO KG / Region: EMEAR, RU Usage: web ... filePEN GENERATION ABOUT US 03 THE PEN...

Page 1: Owner: Olympus SE & CO KG / Region: EMEAR, RU Usage: web ... filePEN GENERATION ABOUT US 03 THE PEN GENERATION The OLYMPUS PEN – not just a camera, but a fashionable must-have that’s
Page 2: Owner: Olympus SE & CO KG / Region: EMEAR, RU Usage: web ... filePEN GENERATION ABOUT US 03 THE PEN GENERATION The OLYMPUS PEN – not just a camera, but a fashionable must-have that’s

PEN GENERATION

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THE PEN GENERATION

The OLYMPUS PEN – not just a camera, but a fashionable must-have

that’s complemented by beautiful accessories. These eye-catching items,

round off any look perfectly, are inspired by the PEN Generation. This is a

range for fashion-conscious women with a zest for life and a passion for

design, photography and life in the city.

Internationally renowned fashion bloggers like Camilla Pihl, Paula Ordovás,

Sarah Mikaela, Anne-Kathrin Strauss and many others write reports for

the Generation’s online magazine. These are the people who travel around

the world to present the hottest trends from all major fashion capitals

and who show us how to wear them together with their style pieces – the

OLYMPUS PEN and the fashion accessories. In tutorials they also reveal

valuable fashion-photography tips and tricks.

W H Y D O N ’ T Y O U J O I N T H E O LY M P U S P E N

G E N E R AT I O N A N D S H O W U S Y O U R W O R L D ?

OH, IT'S FASHION!

w w w . o l y m p u s - e u r o p a . c o m / s / P E N g e n e r a t i o n /

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LEATHER COLLECTION

FEMININE. ELEGANT.

MINIMALIST.

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A nne - K a t h r i n S t r aus s des i gned t he t ime le s s f a sh i on acces so r i e s .

A s a f a sh i on b l ogge r and f o rme r mode l , she has a f ee l i ng f o r t he

f a sh i on r equ i r emen t s o f ou r t imes . S he i s k nown in t e r na t i ona l l y

f o r he r i n im i t ab l e s t y l e and pe r fe c t l o ok s .

STRAWBERRY K ISSES

JUST NUDE

PEACH BLOSSOM LOVE

BLACK L IKE MY DRESS

BOHEMIAN POOL PARTY

A H INT OF MINT

L ITTLE WHITE FEATHER

HAND STRAP

SHOULDER BAG

JUST NUDE

BLACK L IKE MY DRESS

SHOULDER STRAP

JUST NUDE

BLACK L IKE MY DRESS

L ITTLE WHITE FEATHER

ANNE-KATHRIN STRAUSSl es -a t t i tudes .com

LEATHERLICIOUS

Little White Feather, Black like my Dress and Just Nude.

These in-vogue shades are the perfect colours for the new

OLYMPUS shoulder straps. This season the OLYMPUS Hand

Straps also come in shades like Strawberry Kisses, Peach

Blossom Love, Bohemian Pool Party and a Hint of Mint. Our

timeless leather accessories are designed by the fashion

blogger Anne-Kathrin Strauß. The appealing powder and

pastel tones that she chose will delight any leather fans who

prefer a softer look.

The camera bag is another absolute must from the leather

collection. Superbly supple leather and a detachable strap

that doubles as a camera strap are guaranteed to set

fashion-lovers’ pulses racing. It looks stylish and elegant

with all the functional advantages of a padded camera bag

inside. Next to the camera there is enough space for a lens

and a smartphone. The result is a combination of traditional

design and a contemporary response to flexibility and versa-

tility, showing that fashion is all about the details.

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The outstanding pieces of the new OLYMPUS Fashion Accessories are our

Body Jackets, Shoulder Straps and Bucket Bags manufactured from genuine

suede and in classy colours. With the Camera Out fit containing a stylish

Body Jacket and a matching Shoulder Strap you can give your camera a

dif ferent look. The padded Bucket Bag has all the advantages of an ordinary

camera bag but will f i t in with your style way bet ter.

LEATHER COLLECTIONM A D E O F G E N U I N E S U E D E

CA MER A OU TF IT / H E I C O F F E E

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BODY JACK E T A ND SHOULDER STR A P / AVA I L A B L E I N 4 C O LO U R S

B U RG U N DY T E M P TAT I O N S

I N TO T H E B L U E

H E I C O F F E E

O L I V E E N VOG U E

BUCK E T BAG / I N 2 C O LO U R SI N TO T H E B L U E A N D O L I V E E N VOG U E

CA MER A OU TF IT / I N 4 C O LO U R SBURGUNDY TEMPTATIONS, OLIVE EN VOGUE,

I N TO T H E B L U E A N D H E I C O F F E E

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B L U E B O N B OO M

A R I ZO N A D R E A M I N G

O R I E N TA L N I G H T S

Make your OLYMPUS PEN an accessor y wi th a wow fac tor

a t t ach ing the new OLY MPU S Shoulder S t raps and Hand

Straps, manufactured from genuine leather in the fashionable

colours Arizona Dreaming, Oriental Nights and Blue Bon Boom or

the exclusive pat tern Camouflower.

E X P R E S S I V E S H A D E S C H O S E N B Y F A S H I O N

D E S I G N E R A N D S T Y L E I C O N M A L A I K A R A I S S .

MALAIKARAISSCOLLECTION

SHOULDER STR A P / O R I E N TA L N I G H T S

H A ND STR A P / B L U E B O N B OO M 11

M ala i k a R a i s s i s one o f B e r l i n s mos t

impo r t an t f a sh i on des i gne r s . N ow a new

co l ou r r ange o f O LY M P U S F ash i on

A cces so r i e s was chosen by he r.

“G a rmen t s and acces so r i e s a re a lways

mean t t o be an i n t e r p l ay t ha t f a s c ina te s and

i n sp i r e s a v i ewe r. T hese beau t i f u l c amera

s t r aps a re ma tch ing my cu r ren t c o l l e c t i on”,

ex p l a ins M a la i k a R a i s s t he c oope ra t i on .

MALAIKARAISSmala ikara iss .com

d e s i g nby

d e s i g nby

H A ND STR A P A ND SHOULDER STR A P /

AVA I L A B L E I N 3 C O LO U R S

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STYLE COLLECTION

FORMATERIAL

GIRLS.

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CLUTCH

HOLY GOLDIE

BE MY ROCK STAR

BLACK DESIRE

NECKLACE STRAP

HOLY GOLDIE

BE MY ROCK STAR

Whether you’re clubbing or on an elegant gala’s guest list –

dancing the night away makes life so much more fun. These are

moments you’d like to preserve for ever. But who wants to carry

around a camera with a big bag that isn’t very stylish? OLYMPUS

fashion accessories are the per fect companion for any camera

and add a real touch of night-time glamour. Those clutches in

silver, gold and black quilted pat tern can be combined with

colour-matched straps or the necklace camera strap promising

a touch of decadence that everyone likes at par ties. Feeling dar-

ing? Choose contrasting colours to create your individual look.

These items make your camera practical and stylish and a

favourite accessory on the dance floor.

A TOUCH OF GLITTER AND SPARKLE

MAKES A GIRL MORE ATTRACTIVE.

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DESIGNER COLLECTION

FASHION. ART? DEFINITELY!

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S a rah M ik ae l a d rew insp i r a t i on f o r t he

c amera s t r ap des i gn f r om he r wo r k w i t h

c a l l i g r aphy i nk . T he a r t i s t and f a sh i on

b l ogge r i s a r ea l swee thea r t o f s t r ee t

s t y l e and p roduces excep t i ona l f a sh i on

pho tog r aphy. H e r adop ted home i s

L ondon wh i ch i s a lways f i r s t cho i ce

f o r he r pho to shoo t s .

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Fashion has long become an ar t form of its own.

Renowned designers are considered the greatest

ar tists of our times. So it’s no surprise that paint-

ing and design in this Shoulder Strap are com-

bined to produce something unusual. Designed

with calligraphy ink by the ar tist and fashion blog-

ger Sarah Mikaela, this isn’t just de rigueur for

all fashionistas, it ’s a work of ar t with its finger

on the pulse. The choice of the royal blue ink is

no coincidence. The sophisticated colour is one of

this season’s trends. Whether it ’s par t of a royal

blue look, or just as a highlight to an out fit, this

shoulder strap is one fashion accessory you can’t

do without.

INK COUTURE

SARAH MIKAELAf ramboisefash ion .com

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Only accessories make an outfit a true fashion style. That’s why OLYMPUS has created acces-

sories with a wow factor – the OLYMPUS Designer Collection. The OLYMPUS Shoulder Straps

Get Together, Art meets Fashion, Killing me Softly, Hello Peacock, Feel Boho, Funky Town,

Floral Fantasy and Color Play radiate a sense for trends and harmonious patterns. At the same

time the shoulder straps are easy to exchange so that they can be changed with your daily

outfit. Wonderful companions for all fashion-conscious photographers.

F O R E V E R Y W O M A N .

E V E R Y D AY.

E V E R Y D AY D I F F E R E N T.

FASHIONISTAS OF PHOTOGRAPHY

OURDESIGNS

ART MEETS FASHION

COLOR PLAY

GET TOGETHER

FEEL BOHO

FLORAL FANTASY

FUNKY TOWN

HELLO PEACOCK

KILLING ME SOFTLY

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NEW:CAMOUFLOWER

d e s i g nby

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Killing me Sof tly, Hello Peacock and Ink Couture

– these are the names of the new accessories of

photograph-enthused fashionistas. The beauti-

fully designed OLYMPUS Pouches in two sizes hug

the OLYMPUS PEN and its lenses sof tly. The pad-

ded sides of these pouches protect your PEN and

lenses. The outstanding designs and shapes make

the OLYMPUS Pouch an object of fashion desire

which complements every style per fectly.

FROM POUCHES AND PATTERNS

POUCHES

K ILL ING ME SOFTLY

HELLO PEACOCK

INK COUTURE

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my.o l ympus-consumer.com/pen_generat ion

Not a l l products are sold in a l l regions. Speci f icat ions and appearances are subject to change without any not ice or obl igat ion on the par t of the manufacturer. The colours of products pr inted here in may di f fer f rom those of the actual products. The data here in is accurate as of January 2016. The latest speci f icat ions are ava i lable f rom www.olympus-europa.com. A l l t rademarks are acknowledged and are the proper ty of the i r respect ive owners.

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