OVERVIEW - Alpha Media...· SITE RETARGETING - Retargeting on the client’s website. ... · EVENT...

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Transcript of OVERVIEW - Alpha Media...· SITE RETARGETING - Retargeting on the client’s website. ... · EVENT...

OVERVIEW:Super Takeovers give a client full ownership of banner ads on the station homepage. (No background)

SPECS:Homepage Leader - 728x90Homepage Companion - 300x250Homepage In-Content - 728x90Homepage Footer - 728x90Homepage Mobile Leader/Footer - 320x50

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

SUPER TAKEOVER

OVERVIEW:Ultimate Takeovers give a client full ownership of banner ads and background on the station homepage.

SPECS:Homepage Leader - 728x90 (Transparent)Homepage Extended Companion - 300x600Homepage In-Content - 728x90Homepage Footer - 728x90 (Transparent)Homepage Mobile Leader/Footer - 320x50 Homepage Background - 1900x1600 (500kb size limit)

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

ULTIMATE TAKEOVER

OVERVIEW:Video ad that plays upon launching the station audio player.

SPECS::10 or :15 Video Ads (30mb size limit)

FORMATS: Mp4 format ideal Must be a video file, do not send link to a video on Youtube or Vimeo

STREAMING VIDEO PRE-ROLL

OVERVIEW:Video ad that plays upon launching the station audio player and then leaves behind an ad unit.

SPECS::10 or :15 Video Ads (30mb size limit)Leave Behind Ad - 728x90, 320x50

FORMATS: Leave Behind: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

Video: Mp4 format ideal Must be a video file, do not send link to a video on Youtube or Vimeo

STREAMING VIDEO PRE-ROLL & LEAVE BEHIND

OVERVIEW:Client receives logo exposure in the header audio player when audio is streaming. Exclusive real estate within the header.

SPECS:Client Logo - 88x31 (transparent background)

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

AUDIO PLAYER SPONSOR

OVERVIEW:Own the stream experience every time a fan visits the site and clicks the audio player start button. Includes a video ad that plays upon launching the station audio player and then leaves behind an ad unit as well as logo exposure in the header audio player when audio is streaming.

SPECS::10 or :15 Video Ads (30mb size limit)Leave Behind Ad - 728x90, 320x50 Client Logo - 88x31 (transparent background)

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

STREAMING SPONSOR PACKAGE

OVERVIEW:Gives client branding on station web page that are most relevant to their campaign, target and objectives.

Web page sponsors are perfect for talent pages, event listings, contests, weather & traffic features, etc.

SPECS:Page Sponsor Leader - 728x90, 320x50Page Sponsor Sidebar - 300x250, 728x90, 320x50Page Sponsor Background - 1900x1600 (500kb size limit)

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

SINGLE WEB PAGE SPONSOR

OVERVIEW:Client receives logo exposure in desired homepage module i.e. Closings, Polls, Countdown, etc.

SPECS:Client Logo - 88x31 or 120x60 (transparent background)

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

SPONSORED HOMEPAGE MODULE

OVERVIEW:Client banner ads will rotate into unit spaces based on availability across site.

SPECS:Banner Ads - 300x250, 728x90, 320x50

FORMATS: Basic image files jpg, gif and png or 3rd party tags, HTML, Javascript, HTML5.

RUN OF SITE

OVERVIEW:A digital advertising technique that allows you to discretely follow your audience as they browse the web. Reach the right people at the right time with the right message.

SPECS:300x250, 728x90, 160x600, 320x50 (We do offer 30+ different ad sizes but these are the most popular based on the exchange inventory)

ADDITIONAL SPECS:Creative options may also include native banners, in-banner video or animated gif ads, click-to-call mobile ad options, clicktags, or video pre-rolls

TARGETED DISPLAY

· SITE RETARGETING - Retargeting on the client’s website.

· STATION RETARGETING - Retargeting on Alpha station site(s)

· SEARCH & CONTEXTUAL KEYWORD - Targets audiences based on the keywords they are searching for and reading

· CATEGORY CONTEXTUAL - Targets audiences searching within categories

· GEO FENCING - Target audiences physically within specific addresses/areas

· GEO OPTIMIZED MOBILE - Targets mobile phones within the geo targeting area

· EVENT TARGETING - Targets a geofenced area within a specific timeframe

· CUSTOMER RELATIONSHIP MANAGEMENT (CRM) - Uses client’s database management tool to target their customers. (Must have min. 50,000 records)