Overnight SEO Success - A Classic Spam case study

www.ishir.com | © 2013 ISHIR, Inc.

A Myth Buster, through the example of a website indulged deep-neck

into unethical practices

Case Study


We don’t intend to critique any individual, agency’s work, but to highlight

some grey’s areas still existing with Google’s spam detection process.

ISHIR has nothing to do with the website in question or has been involved in any

part of the promotion of the said website. The case shown is a classic example of

SPAM to SUCCESS

Disclaimer


“We are trying to make GoogleBot smarter, make our relevance better, and

we are also looking for those who abuse it, like too many keywords on a page, or

exchange way too many links or go well beyond what you normally expect.” – Matt

Cutts

What Google Says!


We believed Spam/Unnatural act does not work any more with Google, but this mass black-hat practice undertaken by this website, is a slap on Google’s ever evolving, spam detecting, claim of refined research and keeping shoddy sites away from SERP or top ranks.

What Really Happens!


Is Overnight SEO Success Still Possible?


Site in Question

www.locateabuckettruck.com

PR=0

Domain Age- <2 Months ( as in April, 2013)

Indexed Pages=51



Achievement in 40 days!! Rankings # 1 for Keyword ‘Bucket truck’

‘Bucket Truck’ is a competitive keyword for this industry and have displaced many established

and old authentic sites.


Current Google Rankings



Site has copy-paste content and

images from other sites & has so

many dysfunctional links



Links/Brand/URL Mentions Acquired in 40 days

Run in 00000000’s

All from irrelevant websites



Now let’s look at some examples of link profile this website acquired unethically and from

irrelevant places



Comment from Football site



Comment from Real Estate Page



Comment from Scrapbook site



Links from Fashion blog



Blog on Music, Link for Truck



And there are 000000’s of such websites and comments, which

you can check yourself



Questions to Mr. Google:

Are you not advanced enough to detect speed of unnatural links?

Do you not practice what you preach? In other words, is all that talk on quality, relevancy, language, just talk?

How does a site indulging in pure spam escape your spam warriors, aka, Panda & Penguin.

Do you really prune SERPs to bring out quality sites for users?

Is Google Panda & Penguin just farce?


Still Looking for Answers….


Who are we? ISHIR, headquartered in Dallas, Texas, is one of the leading providers of

Digital Marketing Services such as White Hat Search Engine Optimization (SEO). A Google Adwords Qualified Company, with 13+ years of experience in Search Engine Optimization, Paid Search Campaign Management, Local Search and Social Media Optimization it has a trail of 1000+ happy clients.

We have served clients in various sectors, including Automobile, Finance, Education, Energy, Telecom, Travel, E-Commerce, IT, FMCG and Real Estate

Contact ISHIR: 17719 Misty Grove Dr. Dallas, Texas 75287 Toll Free: +1 (888) 994-7447 Email: [email protected]

Overnight SEO Success - A Classic Spam case study

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