SEO Spam In Action: Analysing "website design" SERPs in NZ
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Transcript of SEO Spam In Action: Analysing "website design" SERPs in NZ
SEO SPAM IN ACTION:Analysing “Website Design” SERPs in NZ
website design
Overview:
• Analysis of link-building practices for the sites currently ranking Top 5 on Google.co.nz (Google New Zealand) for the term “Auckland Website Design”.
• “Website Design” gets 1,600 exact monthly searches in New Zealand.
• The Top 5 results were captured from an Icognito search on July 28th 2014
Disclaimer: The author of this document is not affiliated with any of the websites analysed hereafter, nor their competitors.Information was compiled for research purposes only.
#1 zyber.co.nz
#3 fueldesign.co.nz
#4 96black.co.nz
#5 littlegiant.co.nz
#1 zyber.co.nz
Side-wide ‘dofollow’ Client Footer Links
Keyword-stuffed anchors: “Website Design”.
Dofollow Backlinks Unique Domains Backlinks/Unique Domains82,797 676 122
High PR Paid Links (PBN)e.g.
scfairshare.org – PR4, “website design Auckland “ Dec 2013mianesthesiologist.org – PR3, “Auckland web development service “ Apr 2014
andrs-dz.org – PR5, “Auckland website design “ July 2014
#1 zyber.co.nz
Dofollow Backlinks Unique Domains Backlinks/Unique Domains82,797 676 122
#1 zyber.co.nz
SEO Score: FPBN spam links, unearned links, keyword-stuffed anchors.
#2 wikipedia.org
SEO Score: AEarned, natural links, varied anchors.
Dofollow Backlinks Unique Domains Backlinks/Unique Domains3,558,852 403,194 9
#3 fueldesign.co.nz
Dofollow Backlinks Unique Domains Backlinks/Unique Domains37,385 148 253
Side-wide Client Footer LinksKeyword-stuffed anchors: “Website Design”. Nofollow attribute only used for client portal link.
SEO Score: DUnearned dofollow links, keyword-only anchors.
#4 96black.co.nz
Dofollow Backlinks Unique Domains Backlinks/Unique Domains4,650 103 45
Side-wide Client Footer LinksKeyword-stuffed anchors: “Website Design”.
SEO Score: C -Unearned dofollow links, keyword anchors.
#5 littlegiant.co.nz
Dofollow Backlinks Unique Domains Backlinks/Unique Domains122,989 175 703
Side-wide ‘dofollow’ Client Footer Links
Mixed branded anchors: “Website design By Little Giant”, image links.
SEO Score: C +Majority of backlinks are unearned dofollow links with branded anchors.
Takeaways:
• Google Quality Guidelines recommends webmaster avoid link schemes.
• A link scheme is:
“Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”
Links schemes include:
• Buying or selling links that pass PageRank.• Keyword-rich, hidden or low-quality links embedded in widgets that are
distributed across various sites.• Widely distributed links in the footers or templates of various sites.
4 of the 5 sites ranking top for “website design” in New Zealand participate in link schemes.
Tip:
Footer link schemes are easy to spot by dividing the number of dofollow links by the number of referring domains:
As the above table shows, only Wikipedia.org has a natural number of dofollow links per linking domain (9).
So why does Google rank these sites top? More SEO research & SERP analysis: http://internetfolks.com
Twitter @tomtheseoguy
Website Dofollow Backlinks Unique Domains Backlinks/Unique Domains
zyber.co.nz 82,797 676 122
wikipedia.org 3,558,852 403,194 9
fueldesign.co.nz 37,385 148 253
96black.co.nz 4,650 103 45
littlegiant.co.nz 122,989 175 703