Beverage Marketing Corporation State of the Beverage industry 2013
Overall Beverage Industry
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Transcript of Overall Beverage Industry
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Study on IndiaBeverage market
By:
Shaik [email protected]
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India - Land of Business Opportunities
Population: Over 1.2 billionGDP: Over US$ 691 billion
GDP Growth: 8.8%
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Alcohol Market in India India is one of the fastest growing alcohol
markets in the world
India is the world's largest whisky drinking
nation
About 80% of whisky is sold at below Rs.200
per bottle and 1% above Rs.600.
The UB Group (35%) has a market share of
35% + 13% = 48% after merger of Spirits
Division of Shaw Wallace (13%)
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Alcohol Market Share :Branded spirits market in India is 119 million cases out of which
Whisky 55%,
Rum 27%,
Brandi 14%, Gin 3%,
Vodka 1%.
.
1
%
3
%
14%
27% 5
5%
Whisky 55%, Rum 27%, Brandi 14%,
Gin 3%, Vodka 1%.
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Market Trend :
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Indian Beverage Industry India has a population of more than 1.2
Billions which is just behind China.
Beverage Industry which is directly related to
the population is expected to maintain a robustgrowth rate
The majority of Indian consumers (75%) still
consume non-alcoholic store-bought beverages Indian whiskies have seen an unprecedented
growth (65-70%) in the past decade
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Fruit Drink Market : Major Players& Brands
Company Brand Products
Parle Agro Frooti, Appy Mango, Apple, Lime, Guava, Pineapple
Godrej Foods Jumpin, Real Mango, Apple, Lime, Guava,Pineapple
Hindustan Grapy Red Grapes, Foods, Litchi etc.
HP Agri HPMC Apple
Mohan Meakins Gold Coin Apple juice
Modern Foods Rasika Mango, Guava
Pepsi Food Slice Mango
NAFEED Nafed Apple, Mango, Guava,
pineapple, OrangeCoca-Cola Mazaa Mango
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Types of alcoholic beverages Indian made foreign liquor (whisky, rum,
brandy, gin and vodka )
Beers,
Wines,
Country liquor,
Illicit and/or home brewed beverages and A small but growing foreign-made foreign
liquor segment
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Key Figures on Indian BeverageIndustry(2011):
India ranked 3rd in largest beverage consumption
after the USA and China
Majority of Indian consumers:75% consume Non-
alcoholic beverages and 25%Alcoholic Beverages Indian Beer Market Growth Rate: 7 - 8 % every years
4 large breweries have 84% of the Alcohol market The Indian soft drink market is worth Rs. 21,600
million a year with a growth of around 7%.
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The Leading Beverage Companiesand Their Competitive Brands
1. Coca-Cola Company
2. PepsiCo
3. UB Group 4. Dabur India Ltd
5. TATA Global Beverages Ltd [TATA Tea]
6. Nestl India 7. Caf Coffee Day
8. Red Bull India Pvt Ltd
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Major Market under IndianBeverage Industry
1. Indian Non-Alcoholic Beverage Market
2. Indian Soft Drink Market
3. Indian Tea Market
4. Indian Alcoholic Beverage Market
5. Indian Beer Market 6. Indian Wine Market
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Key Risks To The Beverage Industry Scarcity of Water supply.
The market growth for alcoholic drinks is particularly
strong in emerging in Indian economy
Driven by a range of socio-economic factors .Theseinclude favorable demographics such as the greater
proportion of young people reaching the legaldrinking age and increased per capita income andurbanization in India.
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Future Projections Of IndianBeverage Industry
Beverage Industry is projected to have overallgrowth between 8% -8.5 %
Indian non-alcoholic drinks market is expected
to around 15%during 2009-2012. India Alcoholic Drinks Market to Grow Over
9% during 2009-2013
Fruit/vegetable juice market will grow ataround 30 per cent in value terms during 2009-2012
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Beer MarketMarket Size
70 million cases market
Growth rate :- 10-12 % per annum Major market zone:-South and West
account for bulk (> 75 %) of this market
Major beer consuming centers :-Maharashtra(Mumbai),Karnataka (Bangalore), Tamilnadu
(Chennai)
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Best beer brand in India:
BEER BRAND PEOPLE LIKE MOST
40
25
3228
2530
05
1015202530
354045
Hawa
rd5000
Kingfisher
Meakin
s10000
Golde
nEagle R.C. Ot
her
ATTRIBUTE
VALUE
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Manufacturers of Indian whisky
UB Group (Mallya family) (India)
Shaw Wallace & Co Ltd.
Mohan Meakin Ltd. (India) (Mohan family)
Amrut Distilleries John Distilleries
Khemani Group
Allied Blenders and Distillers Ltd.
Shivalik Distilleries (Punjab) Radico Khaitan Ltd. (India)
Jagatjit Industries Ltd. (India)
http://en.wikipedia.org/w/index.php?title=Amrut_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/File:United_Breweries_Group_Logo.svghttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khemani_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Amrut_Distilleries&action=edit&redlink=1 -
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Manufacturers of Indian whisky
Millennium Alcobev Ltd. (India, merged with UB Group in2005)
BDA Distilleries (India)
Shiva Distilleries Ltd. (India)
Polychem (India)
The Brihan Maharashtra Sugar Syndicate Ltd. (India)
Empee Distilleries Ltd. (Purushothaman family) (India)
N.V Group
Som Distillery
Khoday
Premier Distilleries
http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Premier_Distilleries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Khoday&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Som_Distillery&action=edit&redlink=1 -
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Global Whisky Brand in India
SABMiller Plc (South Africa)
Pernod Ricard Groupe (France)
Foster's Group Ltd. (Australia) Bacardi & Co Ltd. (Bermuda)
Diageo Plc (England
http://en.wikipedia.org/wiki/File:Jack_Daniels_Logo.jpghttp://upload.wikimedia.org/wikipedia/en/d/da/Johnnie_Walker_logo.svg -
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Brand performance: Growth 2011 Bagpiper Whisky 56%
McDowells No.1 Whisky 18%
McDowells No.1 Brandy 21%
McDowells Celebration Rum 7% McDowells Signature Whisky 38%
Old Cask Rum 1 Gilbeys Green Label Whisky 4%
Blue Riband Gin Series 27%
Antiquity Rare Whisky 53% Royal Challenge Whisky 6%
Directors Special Black Whisky 54%
http://en.wikipedia.org/wiki/File:Bagpiper.jpg -
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BagpiperWhis
ky,56
AntiquityRare
Whisky,53
DirectorsSpecialBlack
Whisky
,54
McDowellsSignature
Whisky,38
BlueRibandGinSeries
,27
M
cDowellsNo.1
Brandy
,21
M
cDowellsNo.1
Whisky
,18
M
cDowellsCeleb
rationRum
,7
RoyalChalleng
eWhisky
,6
GilbeysGreen
LabelWhisky
,
4
OldCaskRum
,1
0
10
20
30
40
50
60
Growth and Performance for year 2011
Bagpiper Whisky Antiquity Rare WhiskyDirectors Special Black Whisky McDowells Signature Whisky
Blue Riband Gin Series McDowells No.1 BrandyMcDowells No.1 Whisky McDowells Celebration Rum
Royal Challenge WhiskyGilbeys Green Label Whisky
Old Cask Rum
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Global beer brand in India
Sab Miller
Carlsberg
Asian Pacific Breweries ( APB ) Singaporean Heineken
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Beer Manufacturer in India
Asian Pacific Breweries ( APB )
Singaporean
Cannon 10000
BaronsTiger
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Beer Manufacturer in IndiaUB Group
Kingfisher Strong Kingfisher Mild
London Pilsner
Zingaro
http://en.wikipedia.org/wiki/File:United_Breweries_Group_Logo.svg -
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Beer Manufacturer in IndiaSab Miller
Foster
Royal Challenge
Hayward 5000
Hayward 2000
Knock out
Amberror
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Beer Manufacturer in IndiaMohan Meakin
Meakins 10000
Golden Eagle
Golden Eagle Deluxe Premium
Black knight Super Strong
Solan No.1 Extra Strong
Solan No. 1 Super Strong
Gym Khana
Golden Eagle Herbal Beer
Asia 72 Mild Beer
Lion Beer
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Beer market in India:United Breweries Ltd :
50.30%
Sab Miller 34.20%
APB 4%
Mohan Meakin 10.10%
Other 1.40%UnitedBreweries
Ltd:50.30%
SabMiller
34.20%
APB
4%
MohanMe
akin10.10%
Other
1.4
0%
0
10
20
30
40
50
60
Beer Market In India
Beer Market In India
nited Breweries Ltd : 50.30% Sab Miller 34.20% APB 4%
ohan Meakin 10.10% Other 1.40%
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Wine Consumption in India: Mumbai: 39%
Delhi: 23% Bangalore : 9%
Goa 9%
Rest India 20%
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Thank You