Over The Top Service ...How can telcos meet the OTT services challenge?
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Transcript of Over The Top Service ...How can telcos meet the OTT services challenge?
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OVER-THE-TOP SERVICE
...How can telcos meet the OTT services challenge?
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@Adi Kurniawan S.M.B
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WHAT IS OVER THE TOP SERVICE?
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OTT Concept
Service delivery of media content such as audio, video and text over the Internet to customers
using a broadband connection, regardless of the involvement of the operator or ISP.
OTT services focus on the user experience with a combination of a variety of service-centric devices is not
always done Telco.
OTT are identical with video-based services. Actually more than that ...
OTT Concept
Source: Distruptive Analysis
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Service delivery of media content such as audio, video and text over the Internet to customers using a
broadband connection
OVER THE TOP SERVICE…
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Apps
Connect
Enable
Basic OTT
Player
Messaging Voice Video
Portal Cloud Game
Internet
Communications
Communication Elements
Device& Smart Product
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AUDIO VIDEO CONTENT DELIVERED THROUGH INTERNET BY STREAMING
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PEOPLE TALK USING VOIP, SOCIAL NETWORK AND INSTANT MESSAGING
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INDONESIAN INTERNET USER
As 6th Rank Global Internet usereMarketer 2014
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255,5Milion Population
72,7 Milion Internet
User
72Milion Media Social
Account
308,2Milion Mobile
Connection
Source: We are Social 2014
Indonesia Internet Demography
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WHAT INDONESIAN DO WITH THEIR MOBILE PHONE?
14% of Population using Social Media Apps
11% of Population Watching Video
9% Of Population using mobile location-based search
10% Of Population Playing Games
Source: WeAreSocial 2014
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5H 27MAvg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook
14%Mobile Internet Penetration of Total Population
2H 30MAverage Time Mobile Internet Per Day
Source: WeAreSocial 2014
Internet Indicators
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98%79%
93%59%
80%41%
74%33%
39%15%
Source: We are Social 2014
Old Account
New Account
Percentage Social Media User
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HOW TELCO GAUGE “TRANSFORMATION”
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Telco OTT Internet
Telco
Telco
Billing ID
Internet
Telco make service ass internet player – use OTT apps to reach billion user
Telco extends in house service to subscribers remotely, via OTT internet connection apps
1
2
Source: Distruptive Analysis
Telco-OTT Model
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Value is Created with New Capabilities
Smart Device Smart Network Smart Service
End User
• Higher QoE• Personalized service• Privecy protection
Network Operator
• CAPEX under contfol• Smoother operation• New revenue stream
OTT Player • Happy user• Growing service• Higher revenue
Source : STL
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Content, video and portal Communication, voice & social network applications
Security, cloud & enterprise Connectivity
Content and entertainment services appear to be one of the most important areas for Telco-OTT focus.
OTT-style telecom services delivered on an “access independent” basis
Telco-OTT Service…
Develop connectivity by 3G/4G mobile broadband
Source: Distruptive Analysis
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HOW TELCO APPLY TELCO-OTT STRATEGY ??
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Video Voice Portal AppsSecurity, Cloud &
Enterprise
AT&T
Bell Canada
British Telecom
Comcast
Verizon Wireless
X
Global Telco Operator build Telco-OTT Service…
X
X
X
X
X
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
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WHAT ABOUT INDONESIA OPERATOR APPLY TELCO-OTT SERVICE??
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Top 3 Indonesia Telco Operator
12 3stnd rd
Source: Top Brand 2014
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Telco-OTT Service in Indonesia
Video, Content,
PortalApps Store Social
NetworkSecurity, cloud &
enterprise
Telkomsel
Indosat
XL
X
X
X
X
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Telk
omse
lIn
dosa
tXL
Video, Content & Portal
Apps Store Social Network & IM
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Smart DeviceSmart NetworkSmart Service