OutFirst SEO Report Example

SEO Weekly ReportThese are the latest stats for your search engineoptimization campaign.

www.integrativenutrition.com

Google Analytics: Summary

Google Analytics: Summary12/1/2013 - 12/31/2013

Advanced Segments: All Visits

20000

15000

10000

5000

12/1 12/3 12/5 12/7 12/9 12/11 12/13 12/15 12/17 12/19 12/21 12/23 12/25 12/27 12/29 12/31

1119611196 1224012240 1034310343 1113311133

1432114321 1398713987

1084410844 11437114371303613036

1063610636 1071710717 112501125087348734

12097120971092010920

1292512925

94369436

All Visits: Visits

358,231All Visits: Page Views

576,796All Visits: Pages/Visit

1.61All Visits: Bounces

284,944All Visits: Avg Time on Site

1:17All Visits: Visit Bounce Rate

79.54%Site Referrals

88,552Search Referrals

33,253

Keywords

Keyword Visits %

(content targeting) 36,364 25.29(remarketing/content targeting) 21,339 14.84(not provided) 19,304 13.43integrative nutrition 3,345 2.33how to become a nutritionist 2,882 2.0

joel fuhrman 2,702 1.88deepak chopra 2,599 1.81

david wolfe 2,058 1.43

institute for integrative nutrition 1,916 1.33nutrition classes 1,761 1.22

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(continued)

Referrers

Referring URL Visits %m.facebook.com 28460 32.14

go.iin.integrativenutrition.com 18847 21.28l.yimg.com 7963 8.99facebook.com 5468 6.17

ads.yahoo.com 3218 3.63

lms.integrativenutrition.com 1289 1.46blog.integrativenutrition.com 1022 1.15paulinehanuise.com 773 0.87

wellnesstoday.com 670 0.76

aax-us-east.amazon-adsystem.com 663 0.75

Search Engines

Search Engine Visits %google 133,950 92.37yahoo 5,051 3.48

bing 4,620 3.19Indeed 1,091 0.75

babylon 87 0.06

aol 64 0.04

ask 63 0.04

comcast 33 0.02

avg 30 0.02search-results 18 0.01

Landing Pages

URL Visits % Bounce Rate

/free-class 31,545 8.81 84.55/sampleclass-yahoo 17,943 5.01 86.97/ 13,531 3.78 46.4




(continued)URL Visits % Bounce Rate

/?modal=a 11,888 3.32 46.79/mobile/connect 9,308 2.6 69.37/fooducate-free-class 6,514 1.82 82.45/program-a 3,412 0.95 57.77/home 2,758 0.77 52.25/program 2,627 0.73 54.17/info-nutritioneducation?utm_Placement=&utm_Device=c&utm_adgroup=JoelFuhrman&utm_CTA=Class

2,455 0.69 92.02



Keyword Ranking

Keyword Ranking Report12/1/2013 - 12/31/2013

compared to: 10/31/2013 - 11/30/2013

-5.71%Analytics Visits: 33

(Prev: 35)

0.00%Analytics Goal Completions: 1

(Prev: 1)

+17.14%Analytics Conversion Rate: 4

(Prev: 3)

0.00%Analytics Goal Value:

(Prev: )

Keyword Visits Conv Conv % ConvValue

Local Vol Global Vol Adv Comp

best nutrition programs 110 140

best nutrition schools 170 210

eating a raw food diet 20 40

health and wellness coach 7 0 0.0 0.00 590 1,000

health and wellness coaching 260 320

health and wellness institute 260 260

health coach certification 89 12 13.5 0.00 1,600 1,900

health coach school 20 20

health coaching school 10 10

holistic health 26 1 3.9 0.00 9,900 18,100

holistic health nutrition 20 30

holistic nutrition 17 0 0.0 0.00 3,600 6,600

holistic nutrition certification 5 0 0.0 0.00 590 720

holistic nutrition recipes 3 2 66.7 0.00 90 170

institute for integrative nutrition 784 61 7.8 0.00 9,900 12,100

institute for integrative nutritionreviews

38 0 0.0 0.00 1,000 1,300

institute for integrative nutritionscam

5 0 0.0 0.00 140 140

integrative nutrition 800 58 7.3 0.00 9,900 14,800

integrative nutrition reviews 25 2 8.0 0.00 590 720

integrative nutrition scam 24 0 0.0 0.00 170 170

nutrition certificate programs 3 0 0.0 0.00 210 210

nutrition coach 590 1,000

nutrition programs online 3 1 33.3 0.00 140 170

online nutrition certification 6 1 16.7 0.00 390 480

online nutrition programs 2 0 0.0 0.00 320 390



Keyword Ranking

Keyword Visits Conv Conv % ConvValue

Local Vol Global Vol Adv Comp

online nutrition school 2 1 50.0 0.00 40 50

raw food cooking 110 260

raw food diet 129 5 3.9 0.00 40,500 74,000

raw food recipes 41 6 14.6 0.00 22,200 40,500

raw food vegan 320 590

the raw food diet 390 1,000



Site Auditor Summary

Total Issues: 16,914 (Change: 13324%)785 Pages Crawled - January 5, 2014

VisibilityIssues

METAIssues

ContentIssues

LinkIssues

ImageIssues

SemanticIssues

2190%

1,19229700%

360%

84547%

15,38314013%

00%

Visibility Issues # of Issues

2 page errors were detectedA page server error indicates a problem with your websites hosting providerdelivering a page to a search engine robot. This can be caused by problems withthe code on the page or problems with the hosting server.

2

1 page was blocked by robots.txtA robots.txt file permits or restricts access to your website by search enginerobots that crawl the web. These bots are automated, and before they accessyour website, they check to see if the robots.txt file blocks them from accessingcertain pages.

1

216 pages have redirectsRedirects are used for pages, folders and domains that have moved. Searchengines recommend using 301 redirects for content that has been permanentlymoved. However, other types of redirects may be appropriate for the changesyoure making to your site.

216

No malware found Kinds of malware include (but are not limited to) viruses, worms, spyware, andTrojan horses. Once a site or computer has been compromised, it can be used tohost malicious content such as phishing sites (sites designed to trick users intoparting with personal and credit card information).

0




META Issues # of Issues

78 pages have a duplicate page titleSearch engines prefer it when your website has a unique page title for each page.Identical page titles could confuse website visitors trying to navigate your site, aswell as the algorithm trying to understand the page. Search engines may ignoreany pages with the same titles.

78

535 pages are missing a meta descriptionThe description attribute (a.k.a. meta description) is a short, helpful summary ofyour pages content. It is a primary piece of information searchers use to decidewhich result to click on. Having a description attribute doesn't guarantee that asearch engine will use it in its search results, but in most cases it will.

535

2 pages have a meta description that is considered aduplicateSearch engines prefer it when your website has unique meta descriptions foreach page. Unique meta descriptions help their algorithms interpret your contentand its quality. Search engines may ignore any pages with duplicate metadescriptions.

2

32 pages have a page title that is too short or too longSearch results limit the number of characters they display for page titles. Itsconsidered best practice to keep page titles to a length between 10 and 70characters.

32

545 pages have a meta description that is too short ortoo longSearch results limit the number of characters they display for meta descriptions.Its considered best practice to keep meta descriptions to a minimum of 50characters and a maximum 156 characters.

545

0 pages are missing a page titlePage titles are critical to giving searchers quick insight into the content of a result.It is a primary piece of information they use to decide which result to click on, soit's important to use high-quality, descriptive titles on your pages.

0

0 pages are missing Google AnalyticsAny website can use Google Analytics code to track site usage and visitorbehavior. Pages that are missing Google Analytics tracking code dont recordthat activity.

0




Content Issues # of Issues

17 pages have content with a low word countPages that have 250 words or less may not perform well in search results. Morewords give search engine algorithms more context to understand the content andits quality. Best practices suggest publishing content with more than 250 words.

17

19 pages have duplicate content issuesDuplicate content generally refers to substantive blocks of content within yourwebsite (or on another domain) that completely match other content or areappreciably similar. While search engines do a good job of choosing a version ofthe content to show in their search results, its best practice to reduce oreliminate duplicate content as much as possible.

19




Link Issues # of Issues

3 internal links are brokenWhen internal links are broken, it means that links that point to other pages onyour site cannot find the destination page. If search engine bots find too manybroken internal links, they may trigger a low quality site signal to a searchengines algorithm, resulting in poor search result performance. Broken links alsocreate a poor user experience.

3

19 external links are brokenWhen external links are broken, it means that links that point to other websitescannot find the destination page (they receive a 404 page error or server error). Ifsearch engine bots find too many broken external links, they may trigger a lowquality site signal to a search engines algorithm, resulting in poor search resultperformance. Broken links also create a poor user experience.

19

13 internal links are missing anchor or ALT textIncluding text for links helps search engines better understand the context of thepage you're linking to. If a text links doesn't have any text, it probably means thelink is invisible to the user. If a link wraps around an image that doesn't have ALTtext, it's the same as excluding text from a text link.

13

49 external links are missing anchor or ALT textIncluding text for links helps search engines better understand the context of thepage you're linking to. If a text links doesn't have any text, it probably means thelink is invisible to the user. If a link wraps around an image that doesn't have ALTtext, it's the same as excluding text from a text link.

49

0 internal links use rel="nofollow"The nofollow attribute is used to annotate a link in order to tell search engines "Ican't or don't want to vouch for this link." In Google, links using the nofollowattribute also don't pass PageRank and don't pass anchor text. It's consideredbest practice to not use the nofollow attribute for internal links, because you'reessentially telling search engines to not trust parts of your site.

0

0 external links use rel="nofollow"The nofollow attribute is used to annotate a link in order to tell search engines "Ican't or don't want to vouch for this link." In Google, links using the nofollowattribute also don't pass PageRank and don't pass anchor text.

0




Image Issues # of Issues

6,103 images are missing ALT textThe ALT attribute provides search engines with useful information about thesubject matter of the image. They use this information to help determine the bestimage to return for a searcher's query.

6,103

614 images are brokenWhen images are broken, it means that they are corrupted or no longer exist. Ifsearch engine bots find too many broken images, they may trigger a low qualitysite signal to a search engines algorithm, resulting in poor search resultperformance. Broken images also create a poor user experience.

614

8,666 images are missing title textThe title attribute provides search engines with useful information about thesubject matter of the image. They use this information to help determine the bestimage to return for a searcher's query.

8,666




Semantic Issues # of Issues

0 pages use Schema.org microdataSchema.org microdata a special way of formatting content in HTML can helpsearch engines better understand page content. For example, you can usestructured data to correctly communicate the details of a product review or arecipe. Search engines may also use structured data to enhance the appearanceof your search results known as rich snippets.

0

0 pages without headers were detectedHeadings help communicate and emphasize content themes to search enginealgorithms. Not using headings may make it more difficult for those algorithms tocomprehend the meaning of the page content.

0


Google Analytics: SummaryKeyword RankingSite Auditor Summary

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