Dikran Tawitian, Infinitus ltd., Head of Marketing and SalesOutdoor LCD systems and applications

Digital signage solution is strong as its weakest link

Outdoor LCD based project special considerations:o Property owner allowanceo Power and internet delivery o Local regulations:

• Loudness• Brightness output

o Insuranceo Safety certificationo Quick reaction when systems brake downo Cleaning

So what can digital signage do for you!?

3 purposes

Generate revenueso Sales of advertisingo Promotion of products and services

Enhance customer experience o Decreasing stress levelso Saving time o Creating „servicescape“

Build brando Communicating brand messages to target

audiences

2 content delivery types

Information on demandInformation on the flyMix of both

Basic advantages of outdoor LCD communication

Catching attention via HD visuals and/or interactivity at the streets24/7/365 operationEvading information clutter of indoor communication

Outdoor LCD applications are “out there“ Every day more deployments are occuring all around the globe

Transportation, DOOH advertising, QSR, Shopping mall, Retail, Municipality tourist info networks and facility wayfinding applications are growing fastest

DOOH advertising - Gas station

Transportation Quick service resturant

Shopping mall City info DOOH advertising –

„classic“

DOOH advertising –

Innovative HW approach

DOOH advertising – with traits of

City info

Outdoor LCD applications are out there Every day more deployments of larger scale are occuring

DOOH advertising1.680 units

City tourist info network75 units

Gas station DOOH 400 units

Application: DOOH advertising

Location/Integrator• New York/ NA

Purpose• Revenues - Sales of advertising

Systems used• 1.680 x 55“landscape double side

Add-ons and upgrade• none

Contents• Advertising

Attention• Largest local large format outdoor LCD DOOH

advertising network

Application: City info

Location/Integrator• Gdansk, Poland/ DDS Poland

Purpose• Enhancing experience of inhabitant and tourists• Revenues - local business and governmental organizations

Systems used• 75 x imotion 46“portrait single side

Add-ons and upgrade• Touch screen, NFC, UPS, antigraffiti , alarm, LED bulb, ControlMotion Advance

Contents• Way finding (map, object search)• Municipal institution and sights promotion• Local business and event promotion• General information (time, weather,etc.)

Attention• Largest modern city info point network in Europe and wider with 75 outdoor and

175 indoor units• Contents can be sent to user mobile devices

Location/Integrator• Cardiff, Wales/ Digital Media Systems

Purpose• Revenues - Event promotion• Brand building - WMC philosophy

Systems used• 2 x imotion 65“ portrait double side

Add-ons and upgrades• Ultra high bright 2.500 nit LED backlit LCD panels, ambient light

sensor, antigrafiti

Contents• Future events, shows and WMC activities

Attention• Intercepting passersby before entering into indoor signage clutter• 24/7/365 working HD resolution powerful visuals

Application: Cultural venue

Location/Integrator• Casablanca, Morocco/ Impact net

Purpose• Promotion of upcoming titles and brand building

Systems used• 1 x imotion 46“ portrait single side

Add-ons and upgrades• White color

Contents• Upcoming movies• Special offers• Branding• Event announcements

Attention• Sun readability with direct sun load (peak performance

of Samsung 1.500 nit/4.000:1 contrast panel, AR coating for lowest reflection)

Application: Retail

Technology – Hardware perspective Indoor LCD Semi-outdoor LCD Full-outdoor LCDLocation Controlled temperature environment Shaded outdoor or high ambient light

indoor areasSun exposed outdoor areas

Intended operation As needed 24 / 7 / 365 24 / 7 / 365

Exposure to outdoor environment Non existent Moderate High

Temperature issue Non existent Moderate

• Moderate temperature fluctuation and maximum temperature

High

• High temperature fluctuation and maximum temperature

Humidity issue Non existent Moderate/High High

Dust/Dirt/Pollution particles issue Low/Moderate(in certain environments)

Moderate/High High

Vandalism issue Low Moderate/High High

Engineering complexity Low Moderate High

Interesting fact: Sun exposed LCD panels operating in 30°C ambient air temperature will have on surface LCD temperature of 85°C. That is difference of 55°C, mostly caused by solar radiation, and certainly a fact nobody can afford to overlook.

Quickly about issues of full-outdoor LCD systems

There is more to such systems than sun readability, as they are 24/7/365 exposed to outdoor effects and public access, such as UV protection, vandal resistance, remote system health status supervision, failure alerts, self-protection features, etc.

Full outdoor is a Shady marketo Outdoor LCD systems market is quite confusing with many suppliers offering solutions of much different quality to system integrators and

end customerso It is important to understand better requirements of electronics to be able to differentiate between options and evade danger of wasting

resourceso This is somewhat normal to expect to happen on new forming young markets as potential is high and many see opportunity in entering a

business

Finland Slovenia Germany USA

Attention!!! Tech specs are tricky Few outdoor LCD systems suppliers

Location Germany Morocco USAExposure to sun Full-outdoor/no direct sun exposure Full-outdoor/directly exposed to sun Full-outdoor/ no direct sun exposureSystem type All-in-one/ semi-product IP 65 All-in-one IP 65 All-in-one IP 65Thermal management Ventilation HVAC Ventilation

Air circulation Open loop Closed loop Closed loopLCD brightness Rated 1.500 nit Rated 1.500 nit Rated 2.000 nitLCD contrast 4.000:1 4.000:1 NA

Thank you very much for your attention!