Outcome Measurement Made Easy with PLA’s Project Outcome · 2017. 1. 12. · PLA’s Project...
Transcript of Outcome Measurement Made Easy with PLA’s Project Outcome · 2017. 1. 12. · PLA’s Project...
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Outcome Measurement Made Easy with
PLA’s Project Outcome
January 12, 2017
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YOUR INDISPENSABLE ALLY
W W W. P L A . O R G
Public libraries create possibility. PLA is the indispensable
ally for the people who shape that possibility – the public
library leaders and staff who invite anyone in to learn,
do, and grow.
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WHAT WE DO• Membership
• Continuing Education
• Leadership Development
• PLA Conference
• Advocacy
• Tools, Resources, Publications
• Digital Literacy
• DigitalLearn.org
• Family Engagement
• Every Child Ready to Read
• Partnership w/ Harvard Family Research Project
• Performance Measurement
• Project Outcome
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Agenda
Measuring Impact
Project Outcome Toolkit
Outcome Measurement Process
Take Action Using Results
Announcements / Q&A
Emily Plagman
Project Manager
Public Library Association
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If yes – click “Raise Hand” icon
Is this your first time learning about
Project Outcome?
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If yes – click “Raise Hand” icon
Is your library already using
Project Outcome?
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What is Project Outcome?
www.ProjectOutcome.org
It’s all FREE!
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Measuring Impact
Times have changed
Intuition is not enough
Attendance counts are not enough
Anecdotes are not enough
Libraries need more data &
evidence to show their impact
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Measuring Impact
How do you measure impact when:
Library programs & services are unique
Community needs are different
Staff are busy
Resources are limited ?
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What is an Outcome?
Specific benefit from a library program/service
Can be quantitative or qualitative
Expressed as changes that individuals perceive
Answers the question: What good did we do?
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Measuring Impact
Needs Assessment Patron Satisfaction
Outputs Outcomes
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Measuring Impact
Needs Assessment Patron Satisfaction
Outputs Outcomes
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Is your library already measuring
outcomes in some way?
Share in the chat…
Asking patrons if they found a job after attending a
job search class
Surveying caregivers to determine if they read more
to their children after attending a storytime
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Project Outcome Toolkit
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Why Project Outcome?
We’ve been told we need to measure outcomes
We know why they are important
We need to be able to better tell our library’s story
We need a more consistent way to measure
Why reinvent the wheel?
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Project Outcome Toolkit
Quick & simple surveys
Easy-to-use Survey Portal
Ready-made data reports
Visually interactive Data Dashboards
Resources & training
It’s all FREE!
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Performance Measurement Task Force
Task Force charged with development and testing
of patron-facing surveys
Task Force is made up of a diverse group of public
libraries, state libraries, and researchers
throughout the country
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Survey Topic Areas
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Survey Questions
Outcomes:
KNOWLEDGE
CONFIDENCE
BEHAVIOR CHANGE
AWARENESS
+ What did patrons like most?
+ What can the library do to improve?
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Survey Tools
Immediate Survey
Patron-Reported Learning
Follow-Up Survey
Patron-Reported Adoption
Outcome Measurement
Guidelines
Long-Term Impact
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Immediate Survey
Patron-Reported Learning
Open-Ended Feedback
Immediate Impact
End of Program
Less Staff Time
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Using Immediate Survey Outcomes
Assess immediate impact of
a program/service
Inform program/service
changes
Provide a “snapshot” for
advocacy and reporting
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Follow-Up Survey
Patron-Reported
Adoption
Open-Ended Feedback
Change of Behavior
4-8 Weeks Later
More Staff Time
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Using Follow-Up Survey Outcomes
Assess impact of a
program/service after some
period of time
Inform internal planning
Measure progress toward
strategic goals
Provide evidence for
advocacy
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Survey Outcomes
Immediate Follow-Up
I feel more confident about
the job search process…
I will use what I learned today
in the job search process…I received an interview or
offer for a new job…
I used what I learned to
search for a job in new or
different way…
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Outcome Measurement Guidelines
• Measuring long-term community impact
• Data collection methods determined by library and/or external partner
• Outcome Measurement Guidelines available in 2017
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Project Outcome Website
www.ProjectOutcome.org
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www.ProjectOutcome.org
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www.ProjectOutcome.org
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Survey Portal
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Survey Reports
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www.ProjectOutcome.org
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Data Dashboard
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Data Dashboard
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Data Dashboard
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Data Dashboard
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Benefits of Project Outcome
Short & simple surveys = higher response rates
Capturing snapshot data
Open-ended comments are goldmine
At your own pace: pick & choose surveys based on
program, capacity, and learning objectives
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Benefits of Project Outcome
The ready-made reports & data dashboards do the
heavy lifting for you
Standardization of outcome measures
Aggregate, national score comparisons
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What program or service could your
library measure?
Share in the chat…
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Outcome Measurement
Process
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Project Outcome Roadmap
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www.ProjectOutcome.org
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Outcome Measurement Process
Step 1: Set Goals
Step 2: Measure Outcomes
Step 3: Review Results
Step 4: Take Action
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Take Action
Using Results
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Take Action Using Results
Program Improvements
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Take Action Using Results
Strategic Planning
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Take Action Using Results
Communication
Library Board
StaffPatrons
Community
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Take Action Using Results
Partnership
As part regional partnership to reduce poverty
Begin school partnership discussions to stop the summer
slide
Partnering with a community college to off better/more
advanced business development classes
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Take Action Using Results
Grant Funding
Summer Reading Dollar
General Grant
Friends of the Library
grant for STEAM trunk
LSTA reporting
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Updates &
Announcements
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Project Outcome in the Field
2,800+ registered users representing
1,500+ public libraries
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Project Outcome in the Field
45,000+ patrons surveyed
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Next Webinar – Save the Date
FREE monthly webinars
Rolling Out Project Outcome in Your Library
Thursday, February 23, 1-2 PM Central
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Regional Training Workshop
Targeted to: library directors, managers, supervisors
or staff who will be responsible for managing or
overseeing Project Outcome
Includes:
One full-day, in-person workshop
Two 90-minute online meetings
Expert trainer and workshop materials
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What’s Next
Register for FREE at www.projectoutcome.org
Review training resources
Schedule a survey in the Survey Portal
Analyze Data Dashboards
Join the Facebook group
Follow Project Outcome on Twitter
Engage on Community of Practice
#ProjectOutcome
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Community of Practice
www.projectoutcome.org
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Questions?
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Thank you!