Our Target Audience - Who are they?
2
TARGET AUDIENCE The target audience for our music video is going to be older teenagers through to younger adults (17/18- 25). The idea of heartbreak is explored throughout our music video conceptually, it therefore relates to a young adult target audience who will find the topic most relatable to and will be able to interpret the concepts and imagery correctly as they are in the prime age to experience this feeling. We are conveying the concept of heartbreak less explicitly than other modern, love-song music videos, through symbolism which we feel only a more mature teenage audience will be able to interpret and understand. We do not intend on including any lip-syncing or typically ‘cheesy’ pop aspects within our video, but instead a more lyrically-matched contemporary dance, which will have a message behind it. A younger audience may not find this appealing to watch nor understand the whole concept. Therefore, our target audience is going to be older teenagers/young adults who can easily interpret and relate to the mature theme and unique and less explicit concept being portrayed through symbols.
-
Upload
samuel-mcnamara -
Category
Education
-
view
121 -
download
1
Transcript of Our Target Audience - Who are they?
TARGET AUDIENCE
The target audience for our music video is going to be older teenagers through to younger adults (17/18-25). The idea of heartbreak is explored throughout our music video conceptually, it therefore relates to a young adult target audience who will find the topic most relatable to and will be able to interpret the concepts and imagery correctly as they are in the prime age to experience this feeling. We are conveying the concept of heartbreak less explicitly than other modern, love-song music videos, through symbolism which we feel only a more mature teenage audience will be able to interpret and understand. We do not intend on including any lip-syncing or typically ‘cheesy’ pop aspects within our video, but instead a more lyrically-matched contemporary dance, which will have a message behind it. A younger audience may not find this appealing to watch nor understand the whole concept. Therefore, our target audience is going to be older teenagers/young adults who can easily interpret and relate to the mature theme and unique and less explicit concept being portrayed through symbols.
