OUR NEW RETAIL IDENTITY LOOKBOOK

Retail Identity Lookbook

OUR NEW RETAIL IDENTITYLOOKBOOK

Retail Identity Lookbook

Our commitment to transform how we sell Lotus cars around the world in the future is a keystone of our Vision80 strategy.

We are very pleased to be able to share the design direction of the new Lotus Retail Identity – our new brand look and feel for 2021 onwards – before our customers experience it.

This preview has been created to present a comprehensive summary of our programme – from its inspired conception and creative driving forces, to the implementation work underway that is bringing it fully to life.

We hope you enjoy browsing this preview; we’re already looking forward to delivering updates as the first of our new retail sites come to life early next year.

Please get in touch with any comments or suggestions you have; in the meantime, we trust this introduction is useful in illustrating how we are shaping our future at retail.

Trevor WellerDirector - Retail Development

AN INTRODUCTION TO THE NEW LOTUS RETAIL IDENTITY LOOKBOOK

Retail Identity Lookbook Retail Identity LookbookPage 4 Page 5

LOTUS RETAIL IDENTITY

CONTENTS

11. LOTUS RETAIL IDENTITY:• OUR OBJECTIVE• THE DESIGN PROPOSITION• SCALEABLE BY LOCATION• THE FUTURE SHAPE OF RETAIL• DIGITAL @ RETAIL• PEOPLE

2. THE RETAIL SPACE:• SCALEABLE FORMATS - APPLYING THE LOTUS

RETAIL IDENTITY TO:• LOTUS STORE• LOTUS RETAILER• LOTUS DIGITAL STORE• LOTUS RETAILER NEW MULTI-FRANCHISE

AND REFURBISHMENT SITES• LOTUS WORKS AND LOTUS WORKSHOPS

• RETAIL COMPONENTS, FITTINGS, FINISHES & FURNITURE

3. LOTUS RETAIL IDENTITY SIGNAGE

4. LOTUS RETAIL DESIGN (R.A.G.) PROCESS

5. CONTACTS


As a starting point, our proposition is that Lotus begins by undoing everything that others have done; stripping everything out and only putting back what’s needed in order to ‘gain’ more.

In other words, to ‘add lightness’ to Lotus retail spaces.

By genuinely stripping back and undoing the multi-layered and over-complex typical automotive retail environment, there are fundamentally three key pillars that the physical space must enable the customer to do.

In no specific order, these are:

1. LOTUS RETAIL IDENTITY

THE DESIGN PROPOSITIONLOTUS RETAIL IDENTITY

SECTION 1

Our aim in designing a Lotus retail experience was to ensure our new spaces could consistently deliver a new ‘Lotus Way’ for our customers:

• Within an acceptable commercial context

• At pace, with agility, impact and effectiveness

• And within the context of a fast- evolving retail strategy that encompasses everything from single-channel ‘dealerships’, to direct sales, right through to a future omni-channel approach including ‘connected car’ technologies.

A retail experience that dares to be original. That challenges everything. And is bold.

First and foremost, a retail experience that is and always will be

OUR OBJECTIVE

RECOGNISE THE BRAND SEE THE CAR TALK TO SOMEONE

FOR THE DRIVERS


Here we sought to design a space to convey our brand – not just our heritage and what we sell, but also who we are, what makes us different and the Lotus personality and values.

This is a space in which to celebrate and capture the imaginations of our customers – our current and our future fellow drivers.

A space curated by Lotus that enables us to communicate who we are and what we stand for.

A space that can evolve with us and our future customers.

Never standing still yet always true to our core values.

1. RECOGNISE THE BRAND AND BRAND SPACE

THE DESIGN PROPOSITION


In the spirit of our brand, going back to the fundamentals gives us a platform upon which to build a new kind of retail experience, based on three key areas:

Let’s unpack each in turn.

SEE THE CARRECOGNISE THE BRAND TALK TO SOMEONE

SIMPLY THE CAR

NOT IN A GILDED CAGE

THE FORUM

DRIVER TO DRIVER

SIMPLY THE CAR


THE FORUM

DRIVER TO DRIVER

CURATED BY LOTUS

DARE TO BE ORIGINAL

CURATED BY LOTUS

DARE TO BE ORIGINAL


THE FORUM

DRIVER TO DRIVER

SIMPLY THE CAR


Lotus spaces should be where driver speaks to driver, directly, whether on or offline.

We’ve stripped out the ‘middlemen and middlewomen’, the crutches, the ‘hosts’, the ‘product specialists’, the ‘geniuses’ and business managers – as well as the processes and cultures that have got in the way for too many years.

We’ve removed all unnecessary digital noise, duplication and replication of content and interface, to provide a quiet and relevant form of digital technology that enables drivers to connect and exchange information.

A single space where people come together to talk to each other…

…driver to driver.

3. TALK TO SOMEONE2. SEE THE CAR


We wanted to let any car we have on display to simply be…

There is no clutter, no unnecessary noise, no clumsy features or displays, no distraction.

Just simply a single Lotus in its own space.

Ready to be viewed, appreciated and explored.

Simply the car.

SIMPLY THE CAR


THE FORUM

DRIVER TO DRIVER

CURATED BY LOTUS

DARE TO BE ORIGINAL

CURATED BY LOTUS

DARE TO BE ORIGINAL


Early in the programme we established a common language for the retail format types, and agreed the scope of each one.

Scaleability and adaptability were key contributors to containing investments.

THE FUTURE SHAPE OF RETAILSCALEABLE BY LOCATION


We then explored what each space contains, how large they are, where things are placed and what happens in them.

Depending on the location, target audience, where Lotus are in the product cycle and the physical scale of the individual Lotus retail space, the size and content of these areas can vary, depending on the sort of retail experience we are seeking to create.

SIMPLY THE CARNOT IN A

GILDED CAGE

THE FORUMDRIVER

TO DRIVER

CURATED BY LOTUS

DARE TO BE ORIGINAL

SOLUS

LOT U S STO R E

LOT U S R E TA I L E R

LOT U S S AT E L L I T E S E RV I C E

LOT U S WO R K S

LOT U S R E S P O N S E

MULTIFRANCHISE

# M Y LOT U S

LOT U S D I G I TA L STO R E

SALES WITH ON-SITE SERVICE

SALES WITH ON-SITE OR REMOTE SERVICE

AFTERSALES SUPPORT AND CUSTOMER SERVICE

AFTERSALES REMOTE SERVICES, EITHER CUSTOMER FACING OR OTHERWISE

AFTERSALES SUPPORT AND CUSTOMER SERVICE

AFTERSALES MOBILE SERVICES

LOTUS ‘REFRESH’ SCHEME (UNTIL 2022)

SALES ONLY, WITH REMOTE SERVICE

SCALABLE AND ADAPTABLE RETAIL MATRIX

INVESTMENT

LOT U S AU T H O R I S E D R E PA I R E R FOR DISCUSSION

LOT U S I N T E R I M


Supported by ‘virtual showrooms’ and ‘video call back’ facilities, being able to respond seamlessly in the digital arena is already happening within retail, and customers will expect to interact with us through many different means in the future.

Customers are also better informed than ever before, thanks to the numerous media channels available. We must be able to maintain our position as the pinnacle of knowledge when it comes to Lotus products.

And lastly, the ability to transact online, both in and out of store, has become much more prevalent in 2020 - and this trend will continue to grow and evolve. Being agile and flexible, enabling customers to transact and communicate with us in the way that they prefer, will enable us to adapt swiftly and respond positively during this exciting new era in automotive retailing.

DIGITAL @ RETAILDIGITAL @ RETAIL


Essential to our retail experience is the need to fully embrace and integrate the role of digital communications, carefully aligned to customer and market expectations.

A key aspect of the ‘Digital @ Retail’ model will be the development of a digital community ownership platform - a Lotus app that provides a virtual Lotus Forum for connecting drivers with other drivers.

Sitting at the heart of the new Lotus retail experience, it will enable and channel communications between Lotus retail spaces and customers, while also facilitating ‘connected car’ developments and other digital services as they come on line in the future.


DIGITAL @ RETAIL


TOUCH SCREENS AT FORUM TABLES FOR CUSTOMER CONSULTATIONS AND IN-STORE BRAND / PRODUCT COMMUNICATION

• A more immersive way to engage and interact with products, brand stories and lifestyle products

• Touch screens at forum tables for customer’s to browse in store brand stories/product ranges or purchase product directly

• Lotus Experts and customers can configure and purchase products, access current product information and previously saved product configurations, stored customer preferences and profiles, etc.

• Providing interactive and engaging digital content not available through other media channels

• Centralised customer-facing systems and / or on-line sales platform.

‘DIGITAL CANVASSES’ FOR IN-STORE BRAND/PRODUCT COMMUNICATION

• Giving us the ability to display constantly refreshed and updated content, including seasonal, event and product launch-related content.

IN-STORE BRAND/PRODUCT COMMUNICATION WITH THE CUSTOMER VIA THEIR MOBILE DEVICE

• Enabling us to communicate and engage customers with product options, features, benefits and technical specifications as they browse products via their own devices (i.e. without the need for physical point-of-sale fixtures).


We briefly touched upon Lotus Experts earlier, and you will soon be able to explore this new role in greater detail through the new Lotus Experience Programme (which will be launched in 2021).

In the meantime, this diagram summarises the contemporary retail approach that Lotus will be adopting.

In short, we are moving from many points of contact for the customer...

...to one-to-one. Driver to driver.

DRIVER TO DRIVER - INTRODUCING THE NEW LOTUS EXPERTS

FROM...

...TO

DIGITAL @ RETAIL -‘A CLOUD OF INTERACTIONS’


Visitors scan a QR code (on a screen or other device) to access a web-app to explore the Lotus store and products.

Beacons trigger haptic notifications to the customer’s device, showing features which they can then save.

Up to eight visitors can simultaneously view a car and explore its features, while using the surrounding screens to view content and offers.

Real-time information on store visits, views, dwell times, etc. can also be activated.

SALES PERSON

HOST / RECEPTIONIST

CUSTOMER

SERVICE RECEPTION

MASTER TECHNICIAN

DEAL MAKER

PARTS

CUSTOMER

LOTUS EXPERT

LOTUS MASTER TECHBEACONS TRIGGER HAPTIC NOTIFICATIONS TO THE CUSTOMERS’ DEVICE, SHOWING FEATURES, WHICH THEY CAN THEN SAVE.

REAL-TIME INFORMATION ON STORE VISITS, VIEWS, DWELL TIMES, ETC. CAN ALSO BE ACTIVATED.

UP TO EIGHT VISITORS CAN SIMULTANEOUSLY VIEW A CAR AND EXPLORE ITS FEATURES, WHILE USING THE SURROUNDING SCREENS TO VIEW CONTENT AND OFFERS.

VISITORS SCAN A QR CODE (ON A SCREEN OR OTHER DEVICE) TO ACCESS A WEB-APP TO EXPLORE THE LOTUS STORE AND PRODUCTS.


This different approach will require the recruitment or development of new skill sets, that will help us create a new culture and project a different attitude, both to new prospects and current owners.

Together, we will deliver the new benchmark for retail experiences through our new Lotus Experience Programme.

OUR PEOPLE – ‘THE NEW BENCHMARKERS’

OUR PEOPLE – ‘DRIVER TO DRIVER’


Lotus Specialist isn’t simply a new job title - it introduces a new range of responsibilities, and different capabilities and competencies.

We’re integrating sales and service. It’s not new to consumers. However, it is new to our industry.

In our ambition to reposition Lotus towards premium retail we need to change current staff structures and responsibilities in order to focus on what matters most –

ensuring every customer receives the Lotus experience.

Our overarching aim – to fulfil the driver-to-driver mantra – means we must enable one-on-one relationships with every single one of our customers.

The new roles will be unexpected and enriching for customers and Lotus Experts alike – providing compelling reasons to engage and keep engaging with Lotus, above other brands.

NOT JUST NEW JOB TITLES; NEW ROLES AND RESPONSIBILITIES, WITH DIFFERENT CAPABILITIES AND COMPETENCIES.

WE ARE INTEGRATING SALES & SERVICE. IT’S NOT NEW TO CONSUMERS –HOWEVER, IT IS NEW TO OUR INDUSTRY. THE OVERARCHING PREMISE: TO FULFIL THE

DRIVER-TO-DRIVER MANTRA BY ENABLING ONE-ON-ONE RELATIONSHIPS WITH EVERY CUSTOMER.

UNEXPECTED AND ENRICHING FOR CUSTOMERS AND LOTUS EXPERTS ALIKE, WE’LL PROVIDE COMPELLING REASONS TO ENGAGE WITH LOTUS ABOVE OTHER BRANDS.

…AND FOCUS ON WHAT MATTERS MOST – ENSURING EVERY CUSTOMER RECEIVES THE LOTUS EXPERIENCE.

IF WE ARE TO REPOSITION TOWARDS PREMIUM RETAIL WE NEED TO CHANGE CURRENT STAFF STRUCTURES AND RESPONSIBILITIES…

THIS DIFFERENT APPROACH WILL REQUIRE THE RECRUITMENT OR DEVELOPMENT OF NEW SKILL SETS, THAT WILL HELP US CREATE A NEW CULTURE AND PROJECT A DIFFERENT ATTITUDE, BOTH TO NEW PROSPECTS AND CURRENT OWNERS.

TOGETHER, WE WILL DELIVER THE NEW BENCHMARK FOR RETAIL EXPERIENCES THROUGH OUR NEW LOTUS EXPERIENCE PROGRAMME.


Now we have set our course, and defined what our retail experience should be, we’re ready to describe exactly how this can be delivered through our retail environments.

The next section will walk you through our Generic Retail Planning, illustrating via a series of plans and formats how our three spaces will combine, enhance and extend retail operations – both for sales and service, and across the globe.

BRINGING OUR IDEA TO LIFE

THE RETAIL SPACE

2


The Lotus Store is the largest Lotus retail space – with space to display several cars and house on-site servicing facilities.

The following images, plans and elevations, showing a six-car standalone site, are provided as an example only; each of the three key areas (Lotus Curated Space, The Forum, See the Car) can be scaled appropriately to suit the individual location and available space, and any one of the three areas may be the largest.

First impressions play a vital role in creating customer relationships, and our retail spaces will be uniquely Lotus, with a purposefully disruptive appearance.

We have drawn directly on our design and engineering prowess, creating a bold and original set of environments. Sculptural and artistic, the new look captures the energy of our brand as we transform from a niche sports car company to a genuine performance car player on the world stage.

Inside, Lotus retail spaces will be bold and original, whatever their shape and size, and whether they are single-channel or omni-channel.

Every Lotus retail space will include the three key areas introduced earlier:

• Curated by Lotus Communicating and celebrating the rich personality and values of our brand, to capture the imagination of our existing and our future customers.

• Simply the Car Free of clutter and distractions. Just a stunning Lotus car in its own space.

• The Forum A warm, welcoming environment where people can come together to talk to each other, driver to driver.

APPLYING THE LOTUS RETAIL IDENTITY TO LOTUS STORES

THE RETAIL SPACE


THE RETAIL SPACE

SECTION 2

LOTUS STORE GROUND FLOOR

SCALEABLE FORMATS

Accommodation / scale aligned to potential volumes for a six-car generic stand-alone sales and service site.

FOR ILLUSTRATION PURPOSES ONLY.DO NOT SCALE FROM THIS DRAWING

1. CUSTOMER ENTRANCE

2. SIX-CAR SHOWROOM

3. COVERED DISPLAY

4. HANDOVER

5. COVERED CHECK-IN

6. VEHICLE ACCESS

7. CUSTOMER TOILETS AND KITCHEN

8. V.R. ROOM

9. MEETING ROOM

10. TEAM OFFICE

11. TEAM TOILETS

12. TEAM CANTEEN

13. TEAM FACILITIES

14. WORKSHOP

SIMPLY THE CAR

THE FORUM

CURATED BY LOTUS

16

10

8

7

1112

13

14

5

4

2

9

3

SCALEABLE FORMATS

2. THE RETAIL SPACE

LOTUS STORE DETAIL VIEW


1. LOTUS CURATED SPACE

2. TEAM OFFICE

3. VR ROOM

4. THE FORUM

5. SIMPLY THE CAR

6. CONSULTATION ROOMS

12

3

4

5

6

Retail Identity LookbookPage 31Retail Identity Lookbook Page 30

SCALEABLE FORMATS

LOTUS STORE SITE PLAN


1. SITE ENTRANCE

2. CHARGING BAYS

3. COURTESY CARS

4. CUSTOMER PARKING

5. DEMONSTRATORS

6. COVERED DEMONSTRATORS

7. PRE-OWNED DISPLAY

8. WASTE/BINS

9. SERVICE WIP CHARGING BAYS

10. 40 No. SERVICE WIP BAYS

11. 21 No. NEW VEHICLE STOCK BAYS

12. SMART REPAIR UNIT

1

6

10

8

7

1112

54

2

9

3

1

Lotus Retailers have space to display one or more cars and may (or may not) contain on-site servicing facilities.

The following images, plans and elevations, showing three-car and one-car Lotus Stores, are provided as an example only; each of the three key areas (Lotus Curated Space, The Forum, See the Car) can be scaled appropriately to suit the individual location and available space, and any one of the three areas may be the largest.

APPLYING THE LOTUS RETAIL IDENTITY TO LOTUS RETAILERS

2. THE RETAIL SPACE


SCALEABLE FORMATSSCALEABLE FORMATS

2. THE RETAIL SPACE

LOTUS RETAILERS LOTUS RETAILERS




2. THREE-CAR SHOWROOM

3. VEHICLE ACCESS

4. TEAM / CUSTOMER TOILETS AND KITCHEN

5. PRIVATE MEETING ROOM

6. TEAM OFFICE

1

1

3

3

4 4

5

5

6

6

Accommodation / scale aligned to potential volumes for either a three- or one-car generic stand-alone sales site.

SIMPLY THE CAR

THE FORUM

CURATED BY LOTUS

22


2. THREE-CAR SHOWROOM

3. VEHICLE ACCESS

4. TEAM / CUSTOMER TOILETS AND KITCHEN


6. TEAM OFFICE


The Lotus Digital Store is a Lotus retail space that is typically located in a mall or smaller on-street location.

It will have less space than other retail formats – enough to display one or more cars, usually without on-site servicing facilities.

The following images, plans and elevations, showing a one-car Lotus Boutique, are provided as an example only; each of the three key areas (Lotus Curated Space, The Forum, See the Car) can be scaled appropriately to suit the individual location and available space, and any one of the three areas may be the largest.

APPLYING THE LOTUS RETAIL IDENTITY TO LOTUS DIGITAL STORES


1m

SCALE BAR

2 3 4 5

SCALEABLE FORMATS

LOTUS DIGITAL STORES

2. THE RETAIL SPACE

SIMPLY THE CAR

THE FORUM

CURATED BY LOTUS

THREE-CAR OPTION

FOR ILLUSTRATION PURPOSES ONLY.DO NOT SCALE FROM THIS DRAWING 1m

SCALE BAR

2 3 4 5

1

3

4

2

5


2. THE FORUM

3. SIMPLY THE CAR


5. TEAM OFFICE


Of course, not all Lotus sites will be completely new, and not all will only sell or service Lotus cars and products.

The following three images show how our new Retail Identity can be applied to a Lotus Retailer in a multi-franchise site, whether new or a refurbishment project.

APPLICATIONS ACROSS LOTUS RETAILER NEW MULTI-FRANCHISE AND REFURBISHMENT SITES


SCALEABLE FORMATS

LOTUS RETAILER MULTI- FRANCHISE SITE


1

3

4

2

SHOWROOM AND SHARED WORKSHOPS


2. THE FORUM

3. SIMPLY THE CAR


5. TEAM OFFICE

5

SCALEABLE FORMATS

LOTUS RETAILER REFURBISHMENT SITE (REFRESH SOLUTION)


2

3

1

SHOWROOM


2. THE FORUM

3. SIMPLY THE CAR

2. THE RETAIL SPACE


SCALEABLE FORMATS

ILLUSTRATING INTEGRATING RETAIL GRAPHICS AND BRAND MESSAGE



2. THE RETAIL SPACE

TYPICAL PLAN SHOWING SETTING OUT

TYPICAL ELEVATIONS SHOWING SETTING OUT

Project

LOTUS MALAYSIA TOYCARZ

These drawings show the design/architectural design intent only. Their use is without prejudice to MEDA. They are not for tender or construction purposes and are strictly for guidance and information only. Any details provided are to assist in that respect. The application of these drawings is to be developed by the local Project Architect/Contractor with guidance from MEDA. This document is to be read and acted upon only in conjunction with the Lotus Guidelines as they become available.

Status

GREEN PACK FINAL ISSUE

Date

06 08 2021Client

LOTUS Job Number

LOT001 Scale

NTS Drawn by

AJ

ADDITIONAL NOTES:

Description

1m

SCALE BAR

2 3 4 5

DC

BA

22

Drawing number

LOT001/MTC015

• All internal retail graphics are by Arno GB Ltd - for contact details please contact MEDA Intl.

• Weave application to be procured locally to artwork provided by MEDA Intl.

• These drawings indicate design intent only & should be read in conjunction with the Lotus Specification Guide and all other drawings contained within this pack - it is the responsibility of the Retailer/Retailer’s architect to provide construction drawings for Lotus approval prior to commencement of any works.

• All dimensions are indicative of design intent - Retailer’s architect/contractors/suppliers are responsible for checking site dimensions/conditions and advise of any issues with proposed locations of components/graphic items and/or installation of at project commencement.

• Power and data supply (where indicated) required for components including; Backdrops, Digital Easels, Graphic Easels, Retail Merchandise Units, Refreshments Unit, Forum Tables (with associated IT equipment).

• All works associated with power/data requirements noted on this drawing are the responsibility of the Retailer/Retailer’s architect/contractor to co-ordinate.

• Final sizes/specification/quantities of bespoke components and furniture specific to the site to be provided by ARNO and approved by Lotus.

• Counter top hot drinks machine to be purchased by Retailer direct. • Final sizes/specification of mandated signing components to be provided by MEDA

and approved by Lotus. • Power supply required for illuminated external Primary Signs and Entrance

Wayfinder. • Duetto pendant fitting to be located centrally over The Forum at a height of

2600mm ffl to the u/s of the fitting. • Scope of works to be completed by Retailer’s architect/contractor and

approved by both Dealer Principal and Lotus prior to commencement of installation.

FULL SCHEME PROPOSED INTERNAL SHOWROOM RETAIL GRAPHICS LOCATION PLAN

PROPOSED 1ST FLOOR INTERNAL SHOWROOM LAYOUT - RETAIL GRAPHICS

FOR

THE D

RIV

ERS

Weave Pattern

Reverse-applied vinyl decal intercut around the mullions and set at 1600mm above the floor level.

A

B

C

D

‘Yellow Line’ decorative graphic Vinyl tape (to Arno ‘Temporary’ tape specifications only) finished to Lotus Yellow (Matt finish to match C0, M0, Y100, K0), 80mm wide. Applied directly to floor and wall surfaces.

Weave Pattern Reverse-applied vinyl decal intercut around the mullions and set at 1600mm above the floor level.

FOR

THE D

RIV

ERS

Weave Pattern


FOR

THE D

RIV

ERS

Weave Pattern


‘For the drivers...’ decorative graphic, comprises Yellow Tape and individual letters applied directly to the wall surface.

‘Chapman Montage’ decorative graphic applied directly to the wall surface.

1

E

F

H

G

A

C

B

1

WE ARE FIRST, LAST, ALWAYS... FOR THE DRIVERS.

START YOUR OWNSTORY AT#MYLOTUS

LOOK OUT FOR OUR NEW LOTUS MERCHANDISE COLLECTION, COMING SOON.


‘MYLOTUS’ Illuminated Easel Free-standing point of sale component with printed graphic, Arno supply only.

‘Merchandise’ Illuminated Easel Free-standing point of sale component with printed graphic, Arno supply only.

Graphic Easel Curved, Medium Free-standing point of sale component with printed graphic, Arno supply only.



G

H

E

F‘Welcome To Lotus’ Illuminated Easel Free-standing point of sale component with printed graphic, Arno supply only.

D

D

Project



Status


Date

06 08 2021Client

LOTUS Job Number

LOT001 Scale

NTS Drawn by

AJ

ADDITIONAL NOTES:

Description

FOR

THE D

RIV

ERS

Weave Pattern


23

Drawing number

LOT001/MTC016

• All internal retail graphics are by Arno GB Ltd - forcontact details please contact MEDA Intl.

• Weave application to be procured locally to artworkprovided by MEDA Intl.

• These drawings indicate design intent only & should be read in conjunctionwith the Lotus Specification Guide and all other drawings contained withinthis pack - it is the responsibility of the Retailer/Retailer’s architect toprovide construction drawings for Lotus approval prior to commencement ofany works.


• Power and data supply (where indicated) required for components including;Backdrops, Digital Easels, Graphic Easels, Retail Merchandise Units,Refreshments Unit, Forum Tables (with associated IT equipment).

• All works associated with power/data requirements noted on this drawing arethe responsibility of the Retailer/Retailer’s architect/contractor to co-ordinate.

• Final sizes/specification/quantities of bespoke components and furniture specificto the site to be provided by ARNO and approved by Lotus.

• Counter top hot drinks machine to be purchased by Retailer direct.• Final sizes/specification of mandated signing components to be provided by MEDA




approved by both Dealer Principal and Lotus prior to commencement ofinstallation.

FULL SCHEME PROPOSED RETAIL GRAPHICS INTERNAL ELEVATIONS

PROPOSED 1ST FLOOR INTERNAL SHOWROOM ELEVATIONS - RETAIL GRAPHICS

VIEW OUT FROM SHOWROOM INTO LIFT LOBBY

LIFT / LOBBY / OFFICES

CURVED BACKDROP

DIGITAL EASEL

RETAIL MERCHANDISE AREA


ILLUMINATED EASEL

CEILING HEIGHT TO U/S OF BEAMS APPROX 2.8M

CEILING HEIGHT BETWEEN BEAMS APPROX 3.3M

ELEVATION A ELEVATION B

THE FORUM

F

G

C

LIFT

VEHICLE / CUSTOMER ACCESS TO COVERED AREA

STAIRS


ILLUMINATED EASEL

DIGITAL EASEL

FORUM TABLE / GRAPHIC EASEL

ELEVATION C ELEVATION DRETAIL MERCHANDISE AREA ILLUMINATED

EASEL

E

H

C

D


FOR

THE D

RIV

ER

S

Weave Pattern


FOR

THE D

RIV

ERS

Weave Pattern



G

H







E

F

LOOK OUTFOR OUR NEWLOTUSMERCHANDISE COLLECTION,COMING SOON.


FOR

THE D

RIV

ERS

Weave Pattern


A

B



1



B 1

‘Welcome To Lotus’ Illuminated Easel Free-standing point of sale component with printed graphic, Arno supply only.

DD

Project



Status


Date

06 08 2021Client

LOTUS Job Number

LOT001 Scale

NTS Drawn by

AJ

ADDITIONAL NOTES:

Description

FOR

THE D

RIV

ERS

Weave Pattern


23

Drawing number

LOT001/MTC016

















CURVED BACKDROP

DIGITAL EASEL



ILLUMINATED EASEL




THE FORUM

F

G

C

LIFT


STAIRS


ILLUMINATED EASEL

DIGITAL EASEL



EASEL

E

H

C

D


FOR

THE D

RIV

ERS

Weave Pattern


FOR

THE D

RIV

ERS

Weave Pattern



G

H







E

F



FOR

THE D

RIV

ERS

Weave Pattern


A

B



1



B 1


DD

Integral to the Retail spaces are a series of brand messages and graphics.

These are modular in form and format, and comprise of:

• The Yellow Lines floor graphics

• ‘For the drivers...’ wall text and frame

• The ‘Chapman montage’• A series of back-lit and

non-illuminated easel graph-ic inserts or panels.

These elements are combined with, and are integral to, the design schemes and planned to suit every variable shape and size of Retail site and situation.

Project



Status


Date

06 08 2021Client

LOTUS Job Number

LOT001 Scale

NTS Drawn by

AJ

ADDITIONAL NOTES:

Description

FOR

THE D

RIV

ERS

Weave Pattern


23

Drawing number

LOT001/MTC016

















CURVED BACKDROP

DIGITAL EASEL



ILLUMINATED EASEL




THE FORUM

F

G

C

LIFT


STAIRS


ILLUMINATED EASEL

DIGITAL EASEL



EASEL

E

H

C

D


FOR

THE

DR

IVE

RS

Weave Pattern


FOR

THE

DR

IVER

S

Weave Pattern



G

H







E

F



FOR

THE

DR

IVE

RS

Weave Pattern


A

B



1



B 1


DD


The following pages show how our Lotus Service Hubs (standalone service facilities) and Lotus Centre Workshops (contained within a Lotus Centre) will be arranged.

As with our retail spaces, the areas within these facilities can be scaled appropriately to suit the individual location and available space.

LOTUS WORKS AND LOTUS WORKSHOPS

1

6

10

8

7

11

12

13

14

5

4

2

9

3

16 15

SCALEABLE FORMATS

LOTUS WORKS REMOTE WORKSHOP / SMALL


1. DRIVER’S ROOM

2. SERVICE OFFICE

3. WORKSHOP CONTROL /MANAGER’S OFFICE

4. TEAM TOILETS

5. KITCHEN

6. PLANT

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8. PARTS DELIVERY / WASTE

9. WORKBAY

10. 4W/A & FLAT BAY

11. VEHICLE ACCESS

12. VALET STORES

13. VEHICLE ACCESS

14. BATTERY REMOVAL AND HERITAGE

15. WET VALET

16. DRY VALET

1. TEAM CANTEEN

2. UNISEX SHOWER

3. TECHNICIANS’ FACILITY

4. COMMS ROOM

5. ARCHIVE STORE

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SCALEABLE FORMATS

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LOTUS WORKS

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DO NOT TO SCALE FROM THIS DRAWINGEVERARD ARE NOT RESPONSIBLE

FOR ANY MISTAKES MADE BYOTHERS DURING SCALING.

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2. EQUIPMENT AREA

3. BATTERY REMOVAL AND HERITAGE

4. PARTS STORE

5. WORKSHOP CONTROL AND ADMINISTRATION

6. COVERED CHECK-IN

7. CHECK-IN BAYS

8. W/A AND FLAT FLOOR

9. FLAT BAY

10. TEAM TOILETS

11. TEAM FACILITIES

12. TEAM CANTEEN

13. TYRE FITTING

14. DRY VALET

15. WET VALET

16. TYPICAL DOUBLE WORKSTATION

16



The screens are designed to create a feeling of movement, not unlike the sense one gets when driving past fixed objects. They allow views of areas beyond - and these views change as you move around the space. They also provide backdrops to the vehicles, highlighting new products and drawing attention to specific areas within the retail space.

Importantly, they also act as trunking for power and data, reducing the reliance on floor boxes in prescribed positions.

SCREENS

2. THE RETAIL SPACE

It is important to reiterate that the new Lotus Retail Identity has been designed, not as an architectural brand statement or by looking ‘outside-in’, but rather from the ‘inside out’. The emphasis is on the customer experience and how they feel and interact with the retail environment; this approach allows us to focus on what is important, avoiding over-investment in the building architecture.

The retail scheme is entirely based around components and should be seen as ‘Lotus arriving within a space’; and so providing the space is in a good condition, working with that space to maximise its impact. It also means that as our brand and products evolve, these spaces can evolve as well, either by rescaling or by relocating.

The new Lotus Retail Identity does not require the creation of fixed walls and ceiling bulkheads, nor does it contain permanently built-in furniture. Instead, there is a range of high-impact, high-quality components, fittings and furniture items that can be used to divide and frame areas, forming the Lotus Curated Space, the Lotus Forum and the Lotus product interaction and display areas.

THE RETAIL COMPONENTS, FITTINGS, FURNITURE AND FINISHES


The Forum Tables provide a space for people to gather around, sit or stand at, work or relax. Whether that’s Lotus staff with customers, customers talking to other customers, or staff using them to work at, these flexible and informal tables are the hub of the Forum space.

The shape of the tables is designed to enable the optimum viewing of the large curved digital screens, enabling up to three people to be sat comfortably while they discuss Lotus products or subscriptions, or check-in.

FORUM TABLES

2. THE RETAIL SPACE

There is a range of Easels, designed to support brand and product communications.

The Graphic and Illuminated Easels contain highly visual, updateable static content. The role of these easels is to link external marketing communications with the retail experience or provide ‘call to action’ content, encouraging customers to interact with the brand and product via their own devices.

The Digital Easels will stream visual and audio content via a centrally managed database system that can also include local content. Evolving with the product, and relevant to location and market, these canvases will provide us with the opportunity to fully immerse and engage our customers with the Lotus brand.

EASELS


The design philosophy of ‘stripping back to gain more’ is most evident with the range of finishes specified for the retail environment.

The selection includes polished concrete or concrete-effect porcelain tiles, polished concrete or white plastered wall finishes, woven vinyl floor finishes and partitions formed from a honeycomb composite material or clean contemporary glazing.

Selected to provide a neutral yet contemporary urban backdrop, these finishes will also enable the Lotus brand to be more easily placed within existing spaces, with minimum disruption and reduced levels of investment.

FINISHES

2. THE RETAIL SPACE

The current range of retail merchandise units is simple but delivers maximum impact, drawing upon Lotus product for inspiration for the distinctively shaped primary or ‘halo product’ units.

They are designed to be built upon as the exciting new Lotus merchandise collection evolves - and the provision of a digital screen on the unit will facilitate any future digital transactions or experiences as they emerge.

RETAIL MERCHANDISE UNITS


Aligned to the overall design philosophy of the new Lotus Retail Identity, the range of furniture items specified has been kept to a minimum and all are specific to their purpose.

The clean lines and firmly upholstered seating pads and backs echo the upholstery finishes found in Lotus products.

There is the option of leather or vinyl upholstery fabrics.

FURNITURE

2. THE RETAIL SPACE

Possibly one of the most important aspects of the retail environment is the quality of lighting.

Our new retail identity relies on two types of lighting: the ‘signature’ fittings that help define the spaces; and the ‘ambient’ lighting that provides ‘pools’ of light over product, Forum tables and merchandise areas.

Overly bright and cool lighting can trigger anxiety and a feeling of being under pressure, whereas warmer colour temperatures evoke calmness and receptiveness. For that reason we recommend using 3000k lamps with a high performing CRI and R9 LED chip.

The quality both of fittings and lamps is extremely important, and so there are two options for recommended lighting suppliers with approved schemes.

LIGHTING

Retail Identity Lookbook Page 68

LOTUS RETAIL IDENTITYSIGNAGE

3


WHAT SHAPE DOES IT TAKE?

Lotus is a brand that’s the envy of the world, with a proud history encompassing 70 years of innovation, and an even brighter future ahead of it. Our new signage family therefore had to reflect our brand’s iconic status and ambitions.Our approach to signage draws not only on our brand identity – but also the retail design brief and its single-minded purpose.

The design direction was highly sculptural; we wanted to create an object that could be explored from many angles - full of kinetic possibilities.Above all, we wanted to create something that thrilled immediately. Something no-one had attempted before. That challenged the engineering, the materials, everyone’s expectations.Our aim was for total surprise. To deliver an object that made people stand back. To wow everyone – ourselves, the competition, our partners and our customers.

LOTUS RETAIL IDENTITY SIGNAGE

SECTION 3

Lotus has always striven to create experiences that thrill and surprise.That disrupt the norm and upturn the ordinary.So, everything that’s associated with us, that represents Lotus, should reflect that ambition.And that includes signs, which are often the first visual contact people have with our brand.Indeed, how our brand is represented in signage is just as important as how it’s represented in our cars.

Our new signage family draws on our brand’s unique characteristics.The ‘Apex’ form reflects the view from the driver’s perspective.The ‘Weave’ construction reflects our innovation: we have stripped back, adding lightness and pushing engineering to new limits.Our logotype is the focal point of the new Lotus Pylon - which is simultaneously both a destination and an arrival point.The new Pylon and our new signage family (‘Retail C.I.’) will help nurture and sustain our brand as we transition to an exciting new phase in our ‘future history’.

RATIONALE

THE B OF THE BANG - THOMAS HEATHERWICK WHAT DOES THIS THRILL ‘LOOK’ LIKE? WHAT DOES IT FEEL LIKE? PIXEL VISION

13

www.floraladdress.com

ALEX SCHON

Ut et pulvinar odio. Nam condimentum nisl at ante euismod else. Nulla facilisi.



INTRODUCING THE ICONIC LOTUS PYLON

WHAT DO WE REFERENCE?

ADDING LIGHTNESS IN LIGHTWEIGHT STRUCTURES

Taking a ‘stripping back, to reveal more’ approach has been informed not only by the trademark Lotus way of maximising performance with the minimum of materials.It’s also inspired by nature, another wonderful inventor of lightweight structures; and by parametric architectural design, where

what once would have needed to be solid surface can suddenly become dazzling patterns of shifting contrasts and reveals.The result: the ‘Weave’ shapes, which balance references to our iconic product design with the hallmarks of our future retail places and spaces.


A NEW SIGN FAMILY

The new Lotus Pylon is our brand’s highly visible primary sign, and will be positioned outside all our retail spaces and service centres. Standing just over 5.5 metres high with no bracing or support, its apex form – an inverted Y – leads the viewer’s eye up towards the latest version of the iconic green and yellow Lotus roundel.

In the spirit of our brand’s pursuit of innovation and lightness, the cut-out ‘Weave’ pattern of the vertical elements uses the least possible amount of material. Echoing shapes seen in our all- electric Evija hypercar, it also hints at the design language of other forthcoming Lotus vehicles.The Lotus Pylon is finished in Lotus Black and is made from 80% aluminium – a material that’s renowned for its strength and lightness.

Following the creation of the new Lotus Pylon with its Weave surface, we explored our sign family.

Our aim was to create a set of core sign elements that could adapt to any situation and architectural style.

That could disrupt any existing materials and disturb shared surfaces – challenging all conventions.

A good example of this is the Projecting Sign – an automotive industry first that has been specially developed for locations where a Lotus retail outlet is being integrated into an existing row of stores, such as in a shopping mall. Replicating the pylon’s classic simplicity, it can be attached perpendicular to a flat surface.

Over the following pages we have created ‘generic’ examples to illustrate exactly how this approach can be achieved.

A NEW SIGN FAMILY


MAPPING THE NEW SIGNAGE LAYOUT PRINCIPLES TO NEW FORMAT TYPES


1. LOTUS PYLON, LOCATED AT BEST VANTAGE POINT

2. LOTUS WORDMARK, TO RIGHTHAND RANGE OF BUILDING LINE

3. ENTRANCE ROUNDEL

4. ‘FOR THE DRIVERS’ LETTERING

5. ‘WEAVE’ PATTERN APPLICATION

6. ‘WELCOME TO DEALERNAME’ LETTERING

In situations where we ‘own’ the entire property and frontage, we should seek to include all the following components, and place them at the points where they provide maximum visibility.

1

3

56

2

4

ARTIST’S IMPRESSION




2. LOTUS WORDMARK, PLACED TO IGNORE ANY EXTANT FASCIA PANELS

3. ‘WEAVE’ OPENING HOURS ENTRANCE TOTEM

4. OPTIONAL ‘WELCOME TO DEALERNAME’ LETTERING

5. ‘WEAVE’ PATTERN APPLICATION TO GLAZING – AT ‘LOTUS DATUM’ LINE OF 1600MM

6. IF POSSIBLE, SAME TO ENTRANCE DOOR.


1

35 6

2

4

In multi-franchise situations (where we are likely to find ourselves in the immediate future), creating ownership of our facade or display area can be achieved easily and powerfully with the components we now have at our disposal.




2. LOTUS WORDMARK, TO RIGHT HAND RANGE OF BUILDING LINE

3. ENTRANCE ROUNDEL




7. PROJECTING SIGN


1

3

5

6 24 7

In large, more urban locations, where frontage is likely to prevent the Lotus Pylon being placed, we need to pivot to maximise the impact of the building facade.


FO R T H E D R I V E R S

W E LCO M E TO

N EW C E N T U RY



1

3 5

2

1. PROJECTING SIGN

2. ENTRANCE ROUNDEL



5. ‘WELCOME TO DEALERNAME’ LETTERINGS

ARTISTS IMPRESSION

4


We will increasingly find ourselves in new and unusual locations, as well as malls and shopping precincts, where our signs will need to work extra hard to create impact.


1. PROJECTING SIGN

2. LOTUS WORDMARK, TO RIGHT HAND RANGE OF BUILDING LINE

3. ENTRANCE ROUNDEL





1

3

5 6

2


4


To take advantage of the very best locations means super-concentrating our formats – but with no loss of impact or effect.


A SENSE OF ARRIVAL - THE LOTUS ENTRANCE WAY SIGNAGE SYSTEM

One aspect of the retail design you will have noticed is the sense of arrival generated by our entrance feature.

We have carefully designed a series of applications to accommodate aspects of this feature into every retail situation; an approach we describe as ‘graceful fallback’.

This provides a clear set of principles – from a ‘full’ application of the entrance, right down to the very simplest – while retaining the spirit across our partners’ facilities.



THE ENTRANCE WAY SYSTEM - A SUITE OF PRIMARY ‘SIGNING’ ELEMENTSTHE ENTRANCE WAY SYSTEM - A SUITE OF PRIMARY ‘SIGNING’ ELEMENTS

The design purpose is to provide a ‘suite’ of external ‘signing’ elements that enable a Lotus retail site (or part of a site) to be readily identified as such.

The proposed ‘signing’ approach needs to be able to accommodate a wide range and variety of site types / locations (from ‘mall’ through to a full-scale retail store).

As a key part of the overall customer journey, the customer entrance needs to be readily identified.

The ‘primary’ elements will also be supported by a range of secondary signing elements currently under development.

The Entrance Way is designed to be an integral part of the building structure, providing a simple but visually impactful transition between the external and internal areas. As such, it will only be considered for new build projects or major refurbishments.

Equally, the construction methodology for the Entrance Way will enable it to be installed or removed without impacting the building integrity.

Our Entrance Way System comprises:

1. Entrance Way

A single ‘unit’, comprising infill panels, the Lotus Roundel and tagline, your retailer name or location welcome text and the Weave Pattern (either applied to glazed doors or, in cases where the entrance features a roller shutter, to the store glazing / windows to either side).

2. Entrance Wayfinder

Alternatively, if the Entrance Way cannot be installed, the Entrance Wayfinder sign (a freestanding, internally illuminated component, which is a ‘super-condensed’ variation) would stand in its place.

FO R T H E D R I V E R S

B E N V E N U TO A

LOT U S BA R I

1 2

NOTIONAL PLAN VIEW ILLUSTRATING THE APPROACH

ARTIST’S IMPRESSIONS

LOTUS NORTH JE RSEY



PROTOTYPING AND PRE-PRODUCTION

Our new signage family is currently under development, with a thorough prototyping programme now undertaken.It includes these components:1. Pylon Sign2. Projecting Sign3. Wordmark4. Secondary Signs5. Iconography6. Weave Pattern7. Entrance Way system

The prototypes have been approved to move into pre-production and will be available to order later in the year.In the meantime, we have produced an initial Signage Guideline document, which sets out the whole programme in detail. Copies can be obtained on request to Trevor Weller at Lotus Cars UK.

I L L U S T R AT I N G T H E N E W L O T U S S I G N A G E FA M I LY F O R R E TA I L E R S

T H E L O T U S C A R S R E TA I L C . I . ( S I G N AG E )H A N D B O O K

I L L U S T R AT I N G T H E N E W L O T U S S I G N A G E FA M I LY F O R R E TA I L E R S

T H E L O T U S C A R S R E TA I L C . I . ( S I G N AG E )H A N D B O O K

B E TA D R A F TV E R S I O N 0 10 8 1 0 2 0


LOTUS RETAIL DESIGN (R.A.G.) PROCESS

4INTRODUCING THE LOTUS RETAIL DESIGN (R.A.G.) PROCESS

SECTION 4

The Lotus Red, Amber, Green (R.A.G.) process comprises four distinct and consecutive stages. Each output is a progression from the previous and is undertaken in partnership with the operator or investor.The output retail scheme is aligned to the desired experience, business volume requirements and staffing requirements.The final Green output is a compliant and Lotus-agreed retail design intent scheme for implementation by a local architect or shop-fitter.Post-Green Pack, this output can be enhanced via remote support to help ensure compliance throughout the development phase.


An introduction to the Lotus Cars Global / Localimplementation team.

LOTUS CARSAPPROVAL

RED AMBER GREENPRE-RED MEETING RED ISSUE

OUTCOMES

STAGES

AND REVIEWAMBER ISSUEAND REVIEW

GREEN ISSUE

Establishment of a comprehensive brief that takes onboard the commercial requirements of both the operator and the brand's future aspirations for the territory.

Presentation of the Lotus V.I. / C.I. principles and its potential benefits.

Creation of a photographic record of internal and external areas of the dealership.

Presentation of a range of internal and external plan options, aligned to the volume and operational requirements, for agreement.

The agreed output provides clear direction for the development of an agreed retail plan.

Comprising:

- The agreed internaland external retailplan options

- Internal and externalelevations

- Internal and externalvisual.

The output is a broad understanding and agreement on the design intent and overall extent of refurbishment required.

Comprising:

- Final design intent for internal and external plans

- Visual reference to the required finishes, r etail fixturing, furniture, graphics and signage.

The output is an agreed position between Lotus Cars in the UK / overseas and the operator for any retail development going forwards.

It also provides the operator with a comprehensive tool to brief in other stakeholders, architects and / or developers as appropriate.

The operator provides Meda with final detailed drawings of any proposed works so as they and Lotus Cars can approve them, prior to any works beginning on site.

Request for CAD drawings of Lotus demise and external areas.

An introduction to the Lotus Cars Global / Localimplementation team.

LOTUS CARSAPPROVAL

RED AMBER GREENPRE-RED MEETING RED ISSUE

OUTCOMES

STAGES

AND REVIEWAMBER ISSUEAND REVIEW

GREEN ISSUE

Establishment of a comprehensive brief that takes onboard the commercial requirements of both the operator and the brand's future aspirations for the territory.

Presentation of the Lotus V.I. / C.I. principles and its potential benefits.

Creation of a photographic record of internal and external areas of the dealership.

Presentation of a range of internal and external plan options, aligned to the volume and operational requirements, for agreement.

The agreed output provides clear direction for the development of an agreed retail plan.

Comprising:

- The agreed internaland external retailplan options

- Internal and externalelevations

- Internal and externalvisual.

The output is a broad understanding and agreement on the design intent and overall extent of refurbishment required.

Comprising:

- Final design intent for internal and external plans

- Visual reference to the required finishes, r etail fixturing, furniture, graphics and signage.

The output is an agreed position between Lotus Cars in the UK / overseas and the operator for any retail development going forwards.

It also provides the operator with a comprehensive tool to brief in other stakeholders, architects and / or developers as appropriate.

The operator provides Meda with final detailed drawings of any proposed works so as they and Lotus Cars can approve them, prior to any works beginning on site.

Request for CAD drawings of Lotus demise and external areas.

4. LOTUS RETAIL DESIGN (R.A.G.) PROCESS

THE R.A.G. PROCESS

Retail Identity LookbookPage 91

CONTACTS AND RESOURCES

5

In order to begin planning for your site please contact:

Trevor Weller, Director -Retail Development:E: [email protected]: +44 (0) 1953 608940M: +44 (0) 7384 894435

David Aldcroft, Head Of NetworkDevelopment - UK and EU:E: [email protected]: +44 (0) 1953 608423M: +44 (0) 7802 918664 Eric Rodriguez, Head Of NetworkDevelopment – N, C & S America.E: [email protected]: +1 (734) 995 2544M: +1 (734) 660 7805 Andy Palombella, Network DevelopmentManager – UK, Holland, Scandinavia, Baltics & Direct Sales:E: [email protected]: +44 (0) 7785 927193 Frank Nadler, Network DevelopmentManager: Germany, Poland, Czech Rep, Austria, Switzerland, Russia & Central Eastern Europe.E: [email protected]: +44 (0) 7570 649 544 Sebastien Henry - Network Development –France, Belgium, Luxembourg:[email protected]: +44 (0) 7570 670 647FR: +33 (0) 677 87 5 4 19

Daniel Balmer, Regional Director for Asia Pacific & Middle EastE: [email protected]:+971 56 882 7007 Jonathan Stretton, Head of Network Development - APAC, & South AfricaE: [email protected]: +971 (0) 566 877 781 Simon Elliott, Network Development – Middle East :E: [email protected]: +44 (0) 1953 608983M: +44 (0) 7713 620663 Chris Hinks, Aftersales Director:E. [email protected]. +44 (0) 1953 608 000

Or, for other specific enquiries, contact one of our design agency representatives:

Mike Taylor - Client Services Director:E: [email protected] M: +44 (0) 7768 811198

Ria Dakin-Potts - Project Director: (Retail Design) E: [email protected]: +44 (0) 7770 273445

James Baines - Project Director (Technical Design and Specification Support):E: [email protected]: +44 (0) 7810 850086

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