Brand Identity in a Changing Retail World
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Transcript of Brand Identity in a Changing Retail World
Seth Godin
"The safest thing you can do is take risks. The riskiest thing you can do is play it safe."
Seth Godin
“Design is learning how to see.It’s figuring out where the opportunities really are. It’s seeing the gap and visualizing in advance what is going to work."
Every interface between a product/brand and it’s public has got to look right, not dominate and contribute effortlessly to the experience.
Retail, websites, apps, packaging, events, etc
They are all spaces tobe designed in harmony to the products values
Retail, websites, apps, packaging, events, etc
They are all spaces tobe designed in harmony to the products values
Some of these spaces you can influence, and some may influence you
“If you don’t like change, you are going to like irrelevance even less.”General (Ret.) Eric Shinseki