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Google Confidential and Proprietary

Our Network Vision

Stefanos Loukakos

Country Manager, Google Greece

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Google Confidential and Proprietary

Greeks are connected

over 4m Greeks with InternetAccess

over200k smartphones sold in Q4 2010 more than PCs!

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Google Confidential and Proprietary

Time spend online

Socialising

Even during the recession the Internet is atthe heart of daily life

30m Videos day are watched onYouTube every month

4m accounts in social networkingsites

10hrs average time spend onlineper week

Entertainment

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Google Confidential and Proprietary

Users have information at their fingertips

over500k searches per day

8x faster than PC web did atequivalent moment in timemobile webis growing

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Google Confidential and Proprietary

Search Traffic Is Soaring

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Weekly Queries on google.gr

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Google Confidential and Proprietary

The internet is #1 source of information

Tsunami

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The pie is growing fast.

25

40

60

70

85

105

0

20

40

60

80

100

120

2007 2008 2009 2010 2011E 2012E

Total Online Ad Revenue(million Euros, Estimates)

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Internet Audience = Opportunity

Source:BusinessInsider,Oct2009

Whilepeoplespend21%oftheirmeonline,

wellunder5%oftotalAdspendisallocatedto

theOnlineChannel.

Onlinebrandrecallof43%andmessagerecallof

33%materiallyoutperformedTVat15%and11%,

respec@vely

TheaverageROIofanonlinebrandcampaignwas

153%,anddroveanaverageliCinsalesof32%,an18%increaseinpenetra@on,and14%higher

conversionrates.

JohnBurbank,NielsenOnlineCEO

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Our Network Vision

Adver@sers

Consumers

Publishers

P

A

Ensuredthrough

Scalematchedwithprecision

Insights&accountability

Engagedaudiences

Returnonmediaspend

Worryfreeyield

Ensuredthrough

Greaterefficiencyofadopera@ons

Insightstoyourbusiness

Controloveradsthatappearonyour

proper@es

Ensuredthrough

MeaningfuladformatsTargetedenvironments

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10/15Google Confidential and Proprietary

The Google Display Network and You

1

2

3

4

Reaches 80% of global internet users

Larger audience than Google.com

5.1B page views daily

705M visitors each month

5 Hundreds of thousands of advertisers

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Our Vision for Publishers

Helpyouleverageyouruniquecontent,brandandaudiencetobuildamoreprofitablebusiness

DriveGrowth&Profit

GrowAudience

Buildandconnect

GrowAudience

Buildandconnect

TransformOpera@onsLaythefounda5on

MaximiseYieldOp5miseinterac5onvalue

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Googles Vision

DisplayisacorebusinessforGoogle.Wetakeitseriously

Wecanmone@zemuchmoredemandformediaisveryhighandwearege\ngrequestforbe]er

placementsallthe@me FairPlay:wecannotallowpublisherstotakeadvantageofthesystemasthiswillalienate

adver@sers

AdSenseispayingoutrealmoneytopublisherslikeyourselvesthereisplentymorepoten@al

Helpusimprove

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Great Creative and SolidRelationships Remain Top Priorities

Interactive Rich Media Ads forApple, NY Times

Homepage Pull-down forRogers, YouTube

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Three things to think about

14

1Your feedback is important!

- Contribute your ideas to make our products more useful for you

2

Our publisher mission is ambitious

how can we help with your mission?

3

Partner with us

experiment with us, and get involved!

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Stefanos Loukakos

Country Manager, Google Greece

Thank You!

Q&A

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