OUR JOURNEY TO IMPROVE VISION HAS · OUR JOURNEY TO IMPROVE VISION HAS EVOLVED OVER THE PAST 50...
Transcript of OUR JOURNEY TO IMPROVE VISION HAS · OUR JOURNEY TO IMPROVE VISION HAS EVOLVED OVER THE PAST 50...
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OUR JOURNEY TO IMPROVE VISION HAS EVOLVED OVER THE PAST 50 YEARS
From BIFOCAL to PROGRESSIVE lenses for clear vision at all distances.
From GLASS to PLASTIC to POLYCARBONATE lens materials for improved safety. From THICK to ULTRA-THIN lenses for better aesthetics and increased comfort. From CLEAR to PHOTOCHROMIC lenses for increased comfort in all light conditions. From front-side only UV protection to additional backside UV protection for healthier vision.
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We Hope You Will
JOIN US On Our Next Step
to Provide Eye Protection Against UV
and Harmful Blue Light For All Wearers
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EXPOSURE TO HARMFUL BLUE LIGHT INCREASES EVERY YEAR
With improved health, we are living longer but as we age, our eyes weaken and become more at risk for developing eye diseases
like cataract and age-related macular degeneration (AMD).1
Age-Related Macular Degeneration
Sources: 1. VisionWatch, Digital Eye Strain Report Surveys – 2012 and 2014. Smick, K, O.D. (October 2014) Blue Light Basics. Optometric Management: 28-29 2. Presbyopia: http://www.pointsdevue.com/article/early-signs-and-symptoms-presbyopia 3. Cataract: http://www.pointsdevue.com/article/ageing-and-crystalline-lens, 4. AMD: http://www.pointsdevue.com/article/amd-clinical-protocol-prevention-and-outlook
2 3 4 AVERAGE AGE OF OCCURRENCE:
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OUR EVOLVING LIFESTYLES MEAN THAT OUR EYES ARE CONSTANTLY EXPOSED TO HARMFUL LIGHT
Sources: 1. Smick, K, O.D. (October 2014) Blue-Violet light Basics. Optometric Management: 28-29. 2. Frost & Sullivan’s Energy & Environment Outlook 2015. 2015 To-the-Point Trend 7 LED Lighting Presentation. Retrieved from
http://www.slideshare.net/FrostandSullivan/2015-to-thepoint-trend-7-led-lighting 3. The Vision Council, «2015 Digital Eye Strain Report . » Hindsight is 20/20/20: Protect Your Eyes from Digital Devices
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UNDERSTANDING THE LIGHT SPECTRUM
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The sun emits Harmful Blue Light all year long, and in all weather conditions The sun is the largest singular source of Harmful Blue Light The sun scatters light through the atmosphere and is up to 500x more intense than the Harmful Blue Light we are exposed to indoors
Harmful Blue Light is 500X more intense than indoors
OUTDOORS
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Blue Light is emitted by many indoor sources of light such as LED lamps and compact fluorescent light bulbs (CFLs) Harmful Blue Light is also present in modern digital devices like computer screens, tablets, and many smart phones. As the U.S. moves toward more energy-efficient light sources (LEDs), Blue Light surrounds us even more
Harmful Blue Light is everywhere
INDOORS
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INDOOR HARMFUL BLUE LIGHT
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Source: *Arnault E. Barrau C, Nanteau C. Gondouin P, Bigot K, et al. “Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions.” PLoS ONE 8(*); e71398.doi:10.1371398.August 23,2013. **National Institues of Health National Eye Institute. Facts about Age-Related Macular Degeneration. Retrieved from: https://nei.nih.gov/health/maculardegen/armd_facts
has been linked to retinal disorders such as age-related macular degeneration (AMD)*,
which is a leading cause of vision loss in adults over the age of 50.**
HARMFUL BLUE LIGHT
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WITH AN AGING POPULATION, THE OCCURRENCE OF
AMD WILL BE DOUBLED IN 30 YEARS
*Source: Simplified Extrapolation AMD model. Essilor International, DMS, EL, Jan. 2013. United nation: World Population Prospects, epidemiological and marketing studies.
AMD POPULATION* Worldwide est. 100 Million
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HARMFUL BLUE LIGHT has been linked to Retinal
cell death and AMD
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Help us to provide patients with
the Harmful Blue Light protection they need.
EVERY EYE. EVERYONE.
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IN THE PAST THERE WERE TWO WAYS OF BLOCKING HARMFUL BLUE LIGHT
These protective methods often led patients to choose their protection based on appearance alone.
Now they can choose lenses based
on the protection they need!
TINT
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Smart Blue Filter™ Embedded protection against Harmful Blue Light
in a clear lens.
Clear in color and appearance
Absorbs Harmful Blue Light by
having protection that is embedded
into the lens
Reduces at least 20% of Harmful Blue Light (in the range between 415-455nm).
Transmits essential Blue-Turquoise Light
(in the range between 465-495nm) No additional cost
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Driving innovation in the progressive lens category!
THE #1 PROGRESSIVE LENS BRAND will now provide Harmful Blue Light protection at
NO ADDITIONAL COST TO YOU
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Eyezen™+ lenses alleviate digital eyestrain and reduce Harmful Blue Light
All Eyezen™+ lens products will include the Smart Blue Filter™ feature
Eyezen™+ lenses are an upgrade to standard single vision lenses
Essilor’s new, enhanced single vision solution that is backed by consumer advertising
Driving innovation in the single vision lens category!
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All Transitions® Lenses help protect eyes from Harmful Blue Light, both indoors and outdoors
Driving innovation in the adaptive lens category!
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COMBINE WITH CRIZAL®
FOR THE MOST COMPREHENSIVE EYE PROTECTION
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Eye Protect™ System
Indoor Protection
Blocks at least HARMFUL Blue Light
Varilux® Digital*
Eyezen™+
Transitions® Signature™ VII
Smart Blue Filter Products No-Glare Lens Treatment
Crizal Easy UV Crizal Alize UV Crizal Avance UV Crizal Sapphire UV
Harmful Blue Light Protection UV Protection
20%
Varilux® Digital*
Eyezen™+
Transitions Signature VII
Crizal Prevencia
Blocks at least HARMFUL Blue Light
30%
Transitions® XTRActive® Transitions Vantage
Crizal Prevencia
Blocks at least HARMFUL Blue Light
45%
* All Varilux Digital lenses except Varilux Physio Enhanced & Varilux Comfort Enhanced
**E-SPF® is a global index rating the overall UV protection of a lens. E-SPF was developed by Essilor International and endorsed by 3rd party experts. A lens rating of E-SPF 25 means that an eye protected by the lens will receive 25 times less
UV exposure than without any lens. E-SPF of 25 when Crizal is made with any lens material other than clear 1.5 plastic.
ES
SE
NT
IAL
A
DV
AN
CE
D
UL
TIM
AT
E
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* All Varilux Digital lenses except Varilux Physio Enhanced & Varilux Comfort Enhanced
**E-SPF® is a global index rating the overall UV protection of a lens. E-SPF was developed by Essilor International and endorsed by 3rd party experts. A lens rating of E-SPF 25 means that an eye protected by the lens will receive 25 times less
UV exposure than without any lens. E-SPF of 25 when Crizal is made with any lens material other than clear 1.5 plastic.
Transitions® Signature™ VII
Transitions® Vantage
Blocks over HARMFUL Blue Light
85%
Transitions® XTRActive 88%
Blocks over HARMFUL Blue Light
Crizal Easy UV
Crizal Alize UV
Crizal Avance UV
Crizal Sapphire UV
Crizal Prevencia
Eye Protect™ System
Outdoor Protection
Smart Blue Filter Products No-Glare Lens Treatment Harmful Blue Light Protection UV Protection
Ult
ima
te
(Ac
tiva
ted
)
Blocks up to HARMFUL Blue Light
92% Xperio UV™ Polarized Sun Lenses
OU
TDO
OR
Po
lari
zed
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+
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Smart Combination Smart Blue Filter™ + Crizal
®
Prevencia®
Harmful Blue Light
UV Light
Smart Blue Filter™ Embedded Protection
Crizal® Prevencia® No-Glare Lens Treatment
Together they reduce Harmful Blue Light by 30% Allow essential Blue-Turquoise Light
*E-SPF® is a global index rating the overall UV protection of a lens. E-SPF was developed by Essilor International and endorsed by 3rd party experts. A lens rating of E-SPF 25 means that an eye protected by the lens will receive 25 times less
UV exposure than without any lens. E-SPF of 25 when Crizal is made with any lens material other than clear 1.5 plastic.
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Summary
Harmful Blue Light
Harmful Blue Light has been linked
to retinal disorders such as age-
related macular degeneration
(AMD)* which is the leading cause
of vision loss in adults over the age
of 50.**
No price increase!
Valuable innovation you can
pass onto your patients
Differentiation through superior
eye care & brands
1
2
3 Offer Blue Light protection to everyone
The Smart Blue Filter™ feature will
be automatically embedded
within Varilux® Digital,
Transitions®, and Eyezen™+
lenses. This will reduce exposure
for millions of patients in the first
year alone!
Source: *Arnault E. Barrau C, Nanteau C. Gondouin P, Bigot K, et al. “Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions.” PLoS ONE 8(*); e71398.doi:10.1371398.August 23,2013. **National Institues of Health National Eye Institute. Facts about Age-Related Macular Degeneration. Retrieved from: https://nei.nih.gov/health/maculardegen/armd_facts
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