Our fearless attitude creates an upward - Aspire...
Transcript of Our fearless attitude creates an upward - Aspire...
F E A R L E S SOur fearless attitude creates an upward
curve towards success for our clients and
us. Do we need to say more?
Aspire Cerebro Pvt. Ltd.Unit No. 515, 5th Floor, Western Edge Phase - II Off. Western Express Highway,
Borivali (E), Mumbai – 400066, Maharashtra, India. T 42527000
www.aspirecerebro.comwww.aspirecerebro.com
EXPERIMENTINGSUCCESSFULLY SINCE 2002
An action is never stupid, but refraining to take
one definitely is. That’s where we begin. We
believe that whatever our mind imagines, it can be
made real. After all, it was one of us who reached
the moon.
Who we are? A bunch of EXs.
Ex–MBAs, ex-finance professionals, ex-engineers,
ex-architects, ex-sales persons, ex-accountants,
ex-consultants and ex-fearful people flourishing in
a creative habitat living a ‘lifetime’ in every
moment.
EXPERIMENTINGSUCCESSFULLY SINCE 2002
An action is never stupid, but refraining to take
one definitely is. That’s where we begin. We
believe that whatever our mind imagines, it can be
made real. After all, it was one of us who reached
the moon.
Who are we? A bunch of EXs.
Ex–MBAs, ex-finance professionals, ex-engineers,
ex-architects, ex-sales persons, ex-accountants,
ex-consultants and ex-fearful people flourishing in
a creative habitat living a ‘lifetime’ in every
moment.
‘THIS’ is what we doPlaying safe is the only risk we don’t take. What else? We thrive on
bringing you fresh ideas every time. Backed by a rich, growing experience,
our fearless team is constantly evolving to bring you the best of us in:
advertising, branding, consulting, road shows, event
management, space designs, films, short films, mobile
apps, websites, social, online reputation management,
exhibitions and much more.
3600
Ask us for our Case Studies
Facilitated in breaking 2 Guinness Records for
clients’, using integrated marketing campaigns
Delivered Forty Five 17K resolution films in 10 days,
for an Award Ceremony in Dubai, making us one of
the select digital companies to develop this kind of
content
Made a corporate motion film using 120,000 origami
still images
Launched a Business Unit for an MNC in 2 days with
9 yard campaign
‘COME WHAT MAY’is the attitude we carry
Whatever the situation may ‘bee’, we aim for the honey!
It’s all about precision when it comes to planning and managing projects,
to ensure that you get the ‘output’ without fearing the ‘challenges’.
25+ MNCs across IT, Healthcare, FMCG, BFSI and
Service sectors experience a worry free delivery, ‘on
time’ and more importantly, ‘as planned’.
I will not do it again
I will not do it again
I will not do it ag I will not do it again I will not do it again
I will not do it again
I will not do it again
I will not do it again
I will not do it again
I will not do it again I will not do it again
‘WE DON’T EXPECTTHIS FROM YOUR AGENCY’and 50+ Awards
In the end we get,
We raised the bar so high that we can’t afford to rest on our laurels. Our clients
constantly push us to deliver beyond our comfort zone and we respond with a fearless
attitude. Awards that we have won so far:
• 43 Rx Club Awards – ’03 ’04 ’06 ’07 ’08 ’09 ‘10
• Special mention at the 50th Cannes Festival 2003
• Rajasthan Patrika Award winners - 2004
• 2 Prestigious One Show Awards - 2004
• 2 Global Awards at the New York Festival -2004
Ourplayground
A business is launched either after a gap is identified in the market
or an ambition seeds in an entrepreneur’s mind. A business
launch involves not just establishing a set of services or products
but also creating a holistic ecosystem for its employees. We help
you in testing your services, finding the right customers both
present and future and creating a communication that lets
competitors know that you have arrived! We have experienced
consultants who will assist you with business structures and
growth plans and our creative team will help implement the same
in a creative manner that will generate action on the people front,
which includes both your employees and customers.
BUSINESS LAUNCH
A product can be 2 or 3 dimensional, however how we perceive
it can be infinite. If one had to sell only the tangible offerings of a
product, all products would be the same. It is here that we offer a
differentiator. We help you offer the intangible aspects of your
product. How do we do it? We help your brand through an
understanding of the societal and cultural trends, emotional
insights, category association and understanding of the
competition. These exercises help us distil the essence of the
brand. The outcome is that your product is launched in a way that
is not just different from the competitors but is also way ahead of
them. We help you convert from a ‘Me Too’ product to a ‘Brand’.
PRODUCT LAUNCH
F E A R L E S S
A clinical definition of Integrated Marketing is using both traditional and
non-traditional marketing channels and various promotional tools to
spread your brand message and reinforce the communication on each
platform. What we add to this equation is a fearless attitude and
adding challenges even if it is not there and help your brand shine
across marketing platforms. We approach these projects with diverse
thinking hats and look for opportunities to accomplish the unthinkable.
So believe us when we tell you that we will help your brands break
barriers and establish higher standards.
INTEGRATED MARKETING
Products have life cycles but brands outlive products. New products
flood the markets every day and to stay out of the clutter you need to
create a strong brand presence in the minds of the
consumers/customers. Add to that the internet, where consumers can
go online and check not just the plethora of products but also the
reviews of the products, the competitors, the communication, etc.
Brands which stay on top of these variables enjoy the crème de la
crème of the business. We help your brand scale these challenges
courageously and ensure that your brand stands on the summit
unchallenged.
BRAND BUILDING
ADVERTISINGSimply put Advertising is selling! It is when we put variables like
creativity, effectiveness, approach, target audience, markets,
etc., it becomes more than it is; a powerful tool that can change
the world.
The journey from CORPORATE to COOPERATE
is a road less travelled but nevertheless a road
that must be taken. Today CEO’s have to align
their company goals with their employees to
enhance productivity. Employees too need to
be empowered so that they do not feel they are
working for ‘a’ company but ‘their’ company.
Ever wondered what is going on in your boss’s head? We daringly ask these
questions and get the answers across to every employee of the organization;
but in a fun environment called Annual Events. Our themes come from the art of
‘listening’ to the commitments of CEOs towards organizations and using it to
align the employees to the company’s goals. Our communication translates the
goals of the company to individual employee goals and makes each of them
enthusiastic about reaching new heights. We use various mediums to harness
the potential of each employee and bring about a sweeping wave of new
potentials.
ANNUAL THEMES
Long gone are the days when weekend offsite parties were conducted under
the guise of Team Motivation Programs. Today it has become more
streamlined and focussed and can no longer be regarded as a frivolous and
unnecessary expense. So what do we offer you? We bring what is the most
important element on the table, i.e. making each participant a brave warrior
for his company. We weave the entire convention in the thread of a single
fabric to deliver your core message and make a shift in thinking. So what
may appear as an acknowledgement of their efforts is actually a build up to
the birth of a fearless attitude. Of course we make it fun through various
collaterals, activities and AVs or sometimes, even an anthem.
TEAM MOTIVATION PROGRAMS
The success of any Program launch depends not just on how the
program is designed but for whom the program is designed. If there
is no clear understanding on this front then come what may; failure is
guaranteed. To ensure that your program is a raging success we
make use of a fool-proof technique called ‘agreement’ vs
‘alignment’. ‘Agreement’ comes from well-delivered communication
while ‘Alignment’ comes from an experience of fulfilment from the
communication. We place ourselves as the right partners to align
your target audience to the context of your program launch. Our
senior management takes care of ‘what it takes’ for the target
audience to experience the fulfilment of communication through
various activations, implementation plans and design interventions
which will help the target audience to align to your context.
The growth of the company is directly proportional to the growth of
the employee and the same is true the other way around. Employee
centricity is the need of the hour and companies want to highlight the
contribution of every employee towards the overall success. What
better way to achieve this than through a well thought out corporate
magazine! Our knowledge towards formulating content for corporate
magazines keeps growing with every new venture that we set out on.
So if you are looking for a new approach towards your current
magazine or want to start one, then try our ambitious route that
ensures impeccability with the turn of every page.
CORPORATE MAGAZINES
F E A R L E S SWhenever you feel disempowered by a situation, music sets the tune right.
With the right choice of poetry and music, we create jingles that are fresh
and successful in influencing the mind to hum that tune. In the end, what you
are left with is a debate whether what came first? Lyrics or the tune.
What's more? With an excellent team of specialists, we believe that instead
of a 15 minute preaching session, a 15 second jingle can say everything.
JINGLES AND ANTHEMS
PROGRAM LAUNCH
CORPORATE
DIGITALThe Digital Era has ushered in the Information Age
and an open content movement. It is more than
ever important to stay ahead in the game by
effective digital tools, as the message sent by you
stays in the digital space forever.
The birth of smartphones and tabs has brought in a new era of digital
communication. Today one can do everything from banking, shopping, paying
bills, etc. through a single click and what’s more, most of these services are
available 24×7. In such a competitive scenario, we offer not just a presence in
the online domain but an ambitious plan to generate maximum clicks for your
brand. From responsive online reputation management and unique online
strategies, what you get is not just an increase in web traffic but an experience
that is totally addictive for your target audience.
DIGITAL MEDIA & WEBSITE MANAGEMENT
If by now you are wondering how a fearless mind-set can make a difference in
films, then would the production of 45 films in 10 days satisfy your concern?
That’s not all. Our responsive team ensures they are aligned with your needs and
promises to deliver an output of exceptional quality. Till we do not get a jaw
dropping reaction, we don’t stop working on it; even if it takes 120,000 origami
still images to craft a corporate film. Our team members are constantly
upgrading their skills be it technological or knowledge based so that our films are
futuristic. In fact we won’t be surprised if some of our team members become
the best directors Bollywood or Hollywood has ever had!
FILMS
Businesses are constantly evolving and hence the
way we communicate about our products and
services has to evolve too. In a world of tabs and
smartphones, interactive discussions with customers
makes all the difference. Our visual motion designers
use electronic and interactive media in a creative
way that does more that facilitate sales
presentations, it converts it into a deal. The other
positives include effective time management, easier
follow-ups, direct deployment of information,
targeted communication and the biggest of all zero
paper trail. Can you afford to not reign in this
advantage, we don’t think so.
The one thing that the parliaments of the world have in common are bored and yawning
members. Information cannot be processed if it is not done in the right way. Conferences are
opportunities for disseminating your message to a large audience and if it goes unnoticed
there is a huge loss. Our team of efficient professionals approach every conference with a
fresh perspective. We add value to every conference proceedings (both pre and post) with the
use of rich crafted content, animation, audio visual aids, distribution packages to HCPs and
the works. With these services, you are on your way to becoming one powerful speaker.
ELECTRONIC CONFERENCEINTERFACE & COMPENDIUM
F E A R L E S S
If we told you that your pesky ringing mobile phone is your best friend would you believe us?
Mobile Apps have made mobile phones truly revolutionary. Today Apps allow you to do the
bulk of your tasks on the palm of your hand, giving you more time to follow your passion or
just plain spending time with your family. Also for a company the amount of business or profit
that can be generated through apps in unmeasurable when compared with the traditional
formats of marketing. We can go on and on about the impact a simple app can create if
executed properly, but instead, let us show you! With a technically sound and highly creative
skilled team of programming professionals, we understand what you need and put it into
action, fearlessly.
MOBILE APPLICATIONS
ELECTRONIC DETAILERS
What is an event? In our definition any activity that
has been made eventful is an Event. From larger
than life ideas, innovative themes and record
breaking activities that send powerful message,
we ensure that your message comes across with
a BANG!
Execution of huge and grand exhibitions often comes at the cost of dilution of
the core message that needs to be communicated. It is here that we beg to
differ! We do events and exhibitions that are larger than life and yet our Hero is
the Brand communication. We also use various integrated technologies like
mobile apps, innovative games, touchscreen kiosks, etc. Also our in-house
architecture designs spaces that engages your customers. Through strategic
planning, effective communication and flawless execution we have created
award winning innovative stall designs, communication banners and much
more. We are bold in our approach and the results have been nothing but
astounding, ask our many repeat satisfied clients.
EXHIBITIONS
Award Shows is one of the best way to boost the morale of teams as well as
create healthy competition. It not just recognizes the talents of deserving
employees, but spreads an infectious attitude that anything is possible,
throughout the organization. It is also one of the best times to align the
company’s goals with its employees and pass important messages from top
down. We indulge in heavy brainstorming sessions to formulate a ‘one-of-a-kind’
theme that is aligned with the purpose of the event. However that’s not where we
stop; in fact, that’s where we begin. Our most recent action has been towards
green events. Going paperless is going smart and we did it in style. Setting up a
larger than life experience through a 360 degree 17K projection was one of them!
AWARD SHOWS
F E A R L E S S
International Speakers of repute command a lion’s share of your activity cost.
We ensure that even as the speakers discuss their theories your brand gets
aligned with the information shared. The idea here is to elevate the
experience of the ISP beyond the event itself. We not only formulate an
attention grabbing introduction of the guest speaker but create an ambiance
that allows your brand to become an integral part of the event. From
innovative displays, touch screen kiosks, giant visual aids, we ensure that the
recall of your brand is as much as that of the guest speaker invited.
BRANDED ISPsEVENTS
The importance of what you want to say is no less important than how
you want to say it. We ensure that your marketing collaterals like
brochures, sale sheets, white papers, PPT presentations stay within the
company’s brand guidelines. From basic activities like sourcing the right
images to creative challenges like infographics, for us every job is as
important as the next. So rest assured the outcome is going to be
nothing but spectacular.
INFO DESIGN
F E A R L E S S
PRISM
Getting information on your fingertips is easy but getting information and services
tailored to your needs with just a click is something else. We are unleashing a new
generation of effective medical representative service through our latest product
offering; the Pharma Integrated Sales Management tool or in short the PRISM.
It is a technologically driven tool devised by us that enables real time engagement with
sales force, call feedback and instant marketing content management and
distribution. These services are also backed by sales force automation, customer
relationship management, i-Pad based presentations & reporting app.
The outcome is effective time management, reduced costs, no middlemen, less
paperwork, quicker learnings, faster solutions…the list can go on and on, however we
would like to impress the wonders of PRISM personally, so call us, right away!
• Strategy formulation for exponential growth
• Process streamlining
• Develop landscape of IT systems required for growth
• Selection and managing implementation of IT systems
• Design and implement the required organization structure and human resources
processes
• Our clients get tremendous value from our engagements due to the following
factors:
— We always deploy senior professionals for these interventions who have
more than 15-20 years of experience
— Our professionals always have a mix of industry and consulting experience
so that they can bring practical solutions to the table
— Follow a partnering approach rather than a project approach. Our objective
is to ensure that all initiatives are implemented. We will be with you till the
transformation is complete
— We approach the challenges in a holistic manner to address all the issues
in an integrated manner whether is it process improvements, IT systems
selection and implementation, or organization design
— Our costs turn out to be very competitive as compared to “consulting”
organizations, as we do not use the “leverage” model
We partner with promoters to help them
accelerate their business growth through
strategic and operational interventions at an
affordable cost. We achieve this through holistic
interventions driven by senior professionals with
deep industry and advisory expertise. Our
interventions range across the organization and
includes:
CONSULTING
F E A R L E S S
Brief it to us
‘THE WORLD FEELS IT’s IMPOSSIBLE’
As consulting partners, we strive to be present with you and for you on this journey to
success. So be it over a cup of coffee or an adrenaline packed bungee jumping activity, we
would love to meet up with you.
Get in touch. Get fearless.
www.aspirecerebro.com
mail us at: [email protected]
F E A R L E S SOur fearless attitude creates an upward
curve towards success for our clients and
us. Do we need to say more?
Aspire Cerebro Pvt. Ltd.Unit No. 515, 5th Floor, Western Edge Phase - II Off. Western Express Highway,
Borivali (E), Mumbai – 400066, Maharashtra, India. T 42527000
www.aspirecerebro.comwww.aspirecerebro.com