Our Audience Presented ByIrene DeVos

Advantage Business MediaDirect: 973-920-7187

irene.devos@advantagemedia.com

Target Audience

Qualified recipients are

• Lab and R&D Dir/Mgr/Spvsr, Project Mgmt (including Project Dir/Mgr/Spvsr, Group/Team Leader, Section Head, Spvsr), Corporate/Executive Mgmt (including Pres, CEO, Owner, Partner, VP, GM)

• Technical Dir/Mgr/Spvsr, IT/IS Dir/Mgr, • QA/QC Dir/Mgr/Spvsr, Safety Dir/Mgr/Spvsr• Scientist/Chemist• Engineering Dir/Mgr/Spvsr, Engineer, • University/College Professor, Dept Head, Grad Student, Architect, • Purchasing Dir/Mgr/Agent, Facility Dir/Mgr,• Consultant, and Others.

• Industry 61.5%• University or College 13.3%• Government 4.8• Independent / Contract Lab 6.8%• Consulting 3.7%• Hospital or Medical Center 9.9%• Other 0.11%

Audience: Employed by Job Title

Audience : Area of Work

Circulation Analysis

Laboratory Equipment has thelargest reach of our competitiveset including:• Highest Circulation• Most Lab Managers• Highest number of unique lab locations

reached: 45, 640

Circulation Analysis

1.7 Readers Read Every Issue

• Which means your advertising is seen by more than 110,000 potential customers.**

Our Audience

• Out of the top 100 R&D spending companies in the U.S, 91 have representatives on our circulation file and are receiving Lab Equipment each month – 91%

• Out of the 9 that are not on our circ file, 6 of these are based outside of the U.S.

• All the companies looking to spend over 2 billion in R&D (the top 22) are on our circulation file and account for over $122 billion in R&D spending!

Lab News Daily Newsletter Demographics

BUSINESS CATEGORIES TOTAL PERCENT

Industry 13,508 33.0%

Universities or Colleges 3,081 7.5%

Government 1,321 3.2%

Independent/Contract Laboratories 1,880 4.6%

Consulting 1,045 2.6%

Hospital or Medical Center 1,034 2.5%

Other 270 0.7%

No Answer (Email Address Only) 18,747 45.9%

TOTAL 40,886 100.0%

JOB TITLE CATEGORIES TOTAL PERCENT

Lab & R&D Dir/Mgr/Supv, Project Mgmt, Corporate Exec Mgmt, Gen Admin 11,102 27.2%

Technical Dir/Mgr/Supv, IT/IS Dir/Mgr 1,763 4.3%

QC/QA Dir/Mgr/Supv, Safety Dir/Mgr/Supv 1,281 3.1%

Scientist, Chemist 2,641 6.5%

Engineering Dir/Mgr/Supv, Engineer 2,777 6.8%

University/College Professor, Dept Head 1,298 3.2%

Architect, Purchasing Dir/Mgr/Agent, Facility Dir/Mgr 591 1.4%

Consultant, and Others Allied to the Field 705 1.7%

No Answer (Email Address Only) 18,728 45.8%

TOTAL 40,886 100.0%

AREAS OF WORK TOTAL PERCENT

Aerospace 1,012 2.5%

Automotive 940 2.3%

Biological Science 7,611 18.6%

Chemical 8,567 21.0%

Computer Science 1,287 3.1%

Design Engineering 1,995 4.9%

Electrical/Electronics 4,728 11.6%

Energy 4,717 11.5%

Environmental Science 5,393 13.2%

Foods/Beverages 3,762 9.2%

Forensics 2,284 5.6%

Genetic Technology 2,016 4.9%

Homeland Security 570 1.4%

Material Science 1,756 4.3%

Medical Science 4,138 10.1%

Metallurgy 947 2.3%

Paints/Coatings 893 2.2%

Paper/Pulp 460 1.1%

Pathology 1,558 3.8%

Petroleum 2,788 6.8%

Pharmaceutical 5,323 13.0%

Physical Science 1,383 3.4%

Plastic 2,564 6.3%

Rubber 709 1.7%

Semiconductor 2,143 5.2%

Textile 455 1.1%

Other 1,451 3.5%

No Answer 20,412 49.9%

RESPONDENTS 20,474 50.1%

TOTAL 40,886 100.0%

GEOGRAPHIC BREAKOUT TOTAL PERCENT

Domestic 21,812 53.3%

Canada 130 0.3%

Foreign 568 1.4%

Unknown 18,376 44.9%

TOTAL 40,886 100.0%

Laboratory EquipmenteMarketing Blast Demographics

Laboratory Equipment E-Mail List Rental with Selects

• LABORATORY EQUIPMENT EMAIL LIST• http://statlistics.com/datacards/emdc194.htm• • Here is the pricing info:• • Email Pricing: (/M denotes per thousand and /F = flat rate)• 5,000 name minimum.• Base $425/M• HTML $50/F • Selects $10-25/M • Tracking @ FREE • Suppression fees are $150/F Minimum.• *additional services/fees may apply• • If you are interested in an email deployment here is the info we will need.• • - A purchase order (may be based on pre-payment)• - HTML creative - Full, final copy with images in place sent as an attachment with full postal address and opt-out link in place• - Plain TEXT version - Sent as an attachment. Also full postal address and opt-out link in place.• - From line: (Company name, no email address)• - Subject line: • -Test/seed list: 10 names max.• - Suppression file (do not email list)• • Turnaround time is approx. 3-4 business days once we have all the info we need (Pending list owner approval)•

Chromatography Techniques

Chromatography Techniques

Chromatography Techniques