Presented ByIrene DeVos

Advantage Business MediaDirect: 973-920-7187

irene.devos@adavantagemedia.

Q3 E-Media Options

Custom E-Newsletter

Temperature Control UpdateYields and Processes Optimization

• Start Your Discovery Here. Connect with TFS for innovation that delivers exactly what you need to meet Temperature Control application challenge.

• 4 articles• 3 advertisements• Technical Resources• Hot Products

Custom E-Newsletter

• Articles, products and technical resource from Editors of Laboratory Equipment.

• Sponsored by Thermo Fisher Scientific• Deployed to Full Opt-in List 36,000 • Complete Report provided with summary and respondents contact information.• Links to complete digital catalog; • BoomBox on LaboratoryEquipment.Com • Net Cost $9,000.00

LabNews/LabNewsLatewire

• Circulation: 40,000 opt-in e lab subscriber• Daily E-Newsletter• AM edition: Labnews Mon-Friday• PM edition: Labnews Latewire, Mon-Friday• 7 pieces of fresh industry news everyday• Ad Options in which to promote product groups

and/or :– One LeaderBoard : $1800 net– 2 BoomBox : $1600 net/ad– 7 Text ad with Image $1200 net/ad

Latewire Labnews/Labnews Daily

• 27 E-Newsletter Editions with Premium Positions in which to promote 15 individual product groups

• Cross promote individual product groups with Thermo Scientific Laboratory Products and Service Guide

• Free Text ad with Image ad/newsletter included with 15x Latewire LeaderBoard Program purchase.

Labnews Latewire/Labnews Daily• June 18-22 Labnews Latewire LeaderBoard• June 18-22 Labnews Latewire Boom Box• June 25 -29 Labnews Latewire LeaderBoard• June 25-29 Labnews Latewire Boom Box; Labnews BoomBox• July 2-6 Labnews Latewire LeaderBoard• July 2-6 Labnews Latewire Boom Box; Labnews BoomBox • July 9- 13 Labnews Latewire LeaderBoard• July 9-13 Labnews Latewire Boom Box• July 16-20 Labnews Latewire LeaderBoard• July 16-20 Labnews Latewire Boom Box• July 23-27 Labnews Latewire LeaderBoard; Labnews LeaderBoard• July 23-27 Labnews Latewire Boom Box• July 30-Aug 3 Labnews Latewire LeaderBoard• July 30-Aug 3 Labnews Latewire Boom Box; Labnews BoomBox• Aug 6-10 Labnews Latewire LeaderBoard• Aug 6-10 Labnews Latewire Boom Box; Lanews BoomBox• Aug 13-17 Labnews Latewire LeaderBoard• Aug 13-17 Labnews Latewire Boom Box• Aug 20-24 Labnews Latewire LeaderBoard; Labnews LeaderBoard• Aug 20-24 Labnews Latewire Boom Box• Aug 27-31 Labnews Latewire LeaderBoard• Aug 27-31 Labnews Latewire Boom Box

• Sep 4-7 Labnews Latewire LeaderBoard• Sep 4-7 Labnews Latewire Boom Box; Labnews BoomBox• Sep 10-14 Labnews Latewire LeaderBoard• Sep 10-14 Labnews Latewire Boom Box• Sep 17- 21 Labnews Latewire LeaderBoard• Sep 17-21 Labnews Latewire Boom Box• Sep 24-28 Labnews Latewire LeaderBoard• Oct 1-5 Labnews Latewire LeaderBoard• Oct 1-5 Labnews Latewire Boom Box; Labnews Boom Box• Oct 8-12 Labnews Latewire LeaderBoard• Oct 8-12 Labnews Latewire Boom Box• Oct 15-19 Labnews Latewire LeaderBoard• Oct 15-19 Labnews Latewire Boom Box; Labnews, BoomBox • Oct 22-26 Labnews Latewire LeaderBoard; Labnews LeaderBoard• Oct 22-26 Labnews Latewire Boom Box;Labnews BoomBox• Oct 29-Nov 2 Labnews Latewire LeaderBoard• Oct 29-Nov 2 Labnews Latewire Boom Box; Labnews BoomBox• Nov 5-9 Labnews Latewire LeaderBoard• Nov 5-9 Labnews Latewire Boom Box

Labnews Latewire/Labnews Daily

• Nov 12-16 Labnews Latewire LeaderBoard• Nov 12-16 Labnews Latewire Boom Box• Nov 19-21 Labnews Latewire LeaderBoard; Labnews LeaderBoard• Nov 19-21 Labnews Latewire Boom Box; Labnews BoomBox• Nov 26-30 Labnews Latewire LeaderBoard• Nov 26-30 Labnews Latewire Boom Box• Dec 3-7 Labnews Latewire LeaderBoard• Dec 3-7 Labnews Latewire Boom Box• Dec 10-14 Labnews Latewire LeaderBoard• Dec 10-14 Labnews Latewire Boom Box• Dec 17-21 Labnews Latewire LeaderBoard• Dec 17-21 Labnews Latewire Boom Box• Dec 26-28 Labnews Latewire LeaderBoard; Labnews LeaderBoard• Dec 26-28 Labnews Latewire Boom Box; Labnews BoomBox

Labnews Latewire/Labnews Daily

LaboratoryEquipment.Com

• Interactive Banner on LaboratoryEquipment.com (Peel Back Ad)

• Ask question regarding a product group• Link to Thermo Scientific Laboratory Products and Services

Guide.

• Interactive Banner on Laboratory Eqiuipment.com• Expandable LeaderBoard; expands to Thermo Scientific

Laboratory Products and Services Guide.Rich Media: $ 3, 500 net/monthStatic Banner: $2,100 net/month

LaboratoryEquiment.Com

Q3 Digital SupplementLab Outlook : August Edition • An Interactive E-Magazine• Reaching 45,000 Lab Professionals• Publishing Date: August 2012• Ad Closing: July 1, 2012• Materials Due: July 13, 2012• • LabOutlook is an interactive digital supplement from the editors of LABORATORY EQUIPMENT that highlights “building of

the lab of the future…today.” Launched in August of 2012, this fully-digital magazine has received extensive exposure and our August 2012 edition is set to be even bigger and better!

• • Delivered to over 45,000 opt-in subscribers, LabOutlook features wide technological capabilities, including autolaunching

videos, podcasts, slideshows, and other rich media that play directly from the page. Optimized specifically for a computer screen, LabOutlook’s easy-to-read, large-font design and clickable/linkable interactive content maximizes reader involvement and ease-of-use.

• • LabOutlook’s June edition will deploy the last week of August. Our editors will be featuring new products launched in

the recent months. For added exposure, the August edition will be deployed twice more. LabOutlook is also promoted through LABORATORY EQUIPMENT’S Lab News Daily enewsletter and hosted on wwww.laboratoryequipment.com.

August LabOutlook Page with Thermo Scientific Product Groups

Links to Videos: $3400/PageLinks to Thermo Scientific Laboratory Products and Service Guide $2500/Page

Full Page Spread with Video: $6500 net

“Co-Sponsored Lab Outlook” September 2012

SPONSORED BY

Building the Lab of the Future....Today. We talk to the world leader Thermo Scientific in

how they serve science. Inside you will discover how Thermo Scientific superior instruments, laboratory equipment, services, and consumables offer better workflow solutions spanning life sciences, and clinical applications to pharmaceutical, academic and government research.

Co-Sponsored LAB OUTLOOK

Building the Lab of the Future....Today.Table of Contents Letter from Editor; Letter from Thermo Scientific

Article/video Ad/videoArticle/videoAd /videoArticle/Application N/videoAd/videoArticle/Application Note/videoAd/videoArticle/Application Note/videoAd/Testimonials/Interactive Catalog

In the Spotlight: Thermo Scientific Scientist/ laboratory/or industry leaderEvents /or Webinars Product Corner/video

Co-Sponsored LAB OUTLOOK

Lab Outlook: Co-Sponsored By Thermo Scientific• For the sole sponsorship – Lab Equipment editor pulls together 4 to 5 relevant articles based on the topic. • Sponsor gets: Whitepaper – we run in the supplement • Sponsor Logo on the front cover • Audio intro – introduction to the issue by editor and then the sponsor get an audio intro • Up to 6 additional items – ad pages. Sidebars created for them that include links out to blogs or videos or

additional whitepapers. • **Note** We have taken roadblock ads (interstitial ads) and reworked them into full page ads. For many

of the interactive ads we rework source files into ads that will work with this format.• Marketing is also created ads for the newsletter and website to drive additional traffic – sample

• This will get sent to the 45,000 subscribers we have the ability to email to, Thermo would get the link so they can send to their customers as well. The actual digital publication will be housed within the “olive” platform which the link will take any visitors to.

• Basically we would create a “Lab Outlook” co- sponsored by Thermo Fisher Scientific. It will have the usual content we would typically follow, but Thermo would play a role in content and obviously we wouldn’t run competitive content

Advance Thermo Fisher Scientific as Technology Teacher, Sharer and Contributor

• Create forward thinking with content that addresses important and timely topics

• Provide powerful educational/ research content …..free reports, white papers, applications to the scientific community

• Portal to press releases and articles from PR affiliates

• Generate valuable data and content for TFS

• Advance traffic and time spent on TFS main site

• Cutting Edge

• Important for continued branding and visibility

• Better conversion rates and metrics

Lab Outlook: Co-Sponsored By Thermo Scientific

Ready to Star HERE.

• Co-Sponsored LabOutlook• 45,000 e-circulation• Thermo Banner in Delivery E-Mail• Cross Promotion

Lab Outlook: Co-Sponsored By Thermo Fisher Scientific

Co Sponsored Lab Outlook

• Promoted in Delivery E-Mail ; 3 xs• Promoted on our Web site : 30 days• Promoted in our Latewire E-Newsletter: Link • Receive the Link to Co-Sponsored Lab Outlook

for your web site and internal marketing efforts