Anthony White Extended Practice ModuleOUGD603 7OAC Photography (Web Design) Brief

BRIEF

Design a website for York based Photography, Olivia Cowley, trading as OAC Photography. The website is to exhibit work in a portfolio style layout, and offer a method to contact Olivia for bookings.

The website should bring focus to the photography, a clean minimal approach may be beneficial.

New parents with young children. Based on the customers within the last year, all of which have been under 35, both male and female parents, which children under 8, and children as old as a few weeks or months.

A designed and mocked up or prototyped website, which features a portfolio of work and a contact form, to take books and ask questions. Ready to submit to a developer, for creation.

AUDIENCE DELIVERABLES

Anthony White Extended Practice ModuleOUGD603 8OAC Photography (Web Design) Research

EXISTING BRAND

OAC Photography was branded last year, a visual identity was established, which must remain a constant within this project. The visual identity consists of a logo, and a colour scheme which can be applied to images in a duo tone or greyscale format, if appropriate.

Visiting OAC Photographys studio, which gave an insight into how the business currently operates, and what would be beneficial to the company as an asset to the website.

Other websites which provide a similar service, such as portfolios websites, business websites and creative imagery websites. Further extensive research was undertaken looking at user interface elements.

PRIMARY RESEARCH SECONDARY RESEARCH

Anthony White Extended Practice ModuleOUGD603 9OAC Photography (Web Design) Development

WIREFRAMES

The wireframes were created to develop the order of content on the website, showing the client where the content will sit. It was also a quick way of making layout amends and changes effectively, before the design phase began.

The user interface has been designed to be clean and minimal, the roll overs for the menus are extremely subtle. Doing this draws focus way from the interface, and to the imagery, which are the main reason for the website.

USER INTERFACE

Anthony White Extended Practice ModuleOUGD603 10OAC Photography (Web Design) Design

COLOUR

The website uses a minimal colour palette through, pushing focus towards the imagery, which runs throughout the website. The OAC Photography deep violet has been used on buttons and to highlight information, accenting content within the website, drawing attention toward it.

The website allows the user to browse through previous shots, which will be showcased in the portfolio section of the website. Which then expand for a better, larger view of the images to appreciate their beauty.

The minimal aspect of the website also helps the loading speed, as there is little to load.

USER EXPERIENCE