Oslo WordPress Meetup - September 8, 2011
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& SEO
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Geir Ellefsen
@EdgySEO
GeirEllefsen.com
http://www.facebook.com/sokemotoroptimalisering
https://plus.google.com/115835742852309361351/posts
Senior SEO konsulent & WordPress-entusiast
TV-serier
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Agenda
• Litt om lenker
• Hvordan optimalisere WordPress
• Hvordan finne og bruke gode søkeord
• Mer om lenker
• Hvordan lære SEO
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Søkeresultatet
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Søkeresultatet
title tag
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Søkeresultatet
URL
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Søkeresultatet
meta description
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Søkeresultatet
Kilde: http://www.optify.net/guides/organic-click-through-rate-curve
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Søkemotoroptimalisering
• Over over 200 faktorer
• Autoritet (Lenker, omtale, Sosiale signal, Google data)
• Relevans (tekst på side, tema på domene)
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Lenker
• Google analyserer lenker for å avgjøre viktigheten av en side
• Utenom relevans, er inngående lenker ekstremt viktig.
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Google PageRank™
http://ilpubs.stanford.edu:8090/361/1/1998-8.pdf
Altavista og Yahoo killer
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Toolbar PageRank er ikke så kult lenger
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Dette sier Google Webmaster team og
Matt Cutts om «Toolbar PageRank»
«Don't worry. In fact, don't bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how
your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it's easy doesn't mean it's useful for you as a site owner. If you're looking for
metrics, we'd encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to
meaningful gains for your website or business.»
http://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking#pagerank
TOO LONG; DIDNT READ
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We only update PageRank in Google Toolbar a few times a year
Hint: worry less about PageRank
If you're looking for metrics, we'd encourage you to check out other
metrics
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Autoritet
• Domain authority
• Page authority
LinkerWe got other
metrics
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Antall lenker fra ulike kilder
Foto: http://www.thoughtmechanics.com/
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Ankertekst
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Verktøy for å sjekke lenker
• MajesticSEO.com
• OpenSiteExplorer.org
• Google Webmaster Tools
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Interne lenker
• Viktig at du bruker gode ankertekster på interne lenker og lenke godt til dine viktigste sider
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Hvordan optimalisere WordPress
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Gratulerer med valget av WordPress
«WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)»
http://www.mattcutts.com/blog/seo-for-bloggers/
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Domenestrategi
• .no for norsk
• .com for engelsk
• .org, .net og .me
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URL-struktur
Eksempel: http://geirellefsen.com/sample-post/
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Sikkerhet
Ta backup
Ikke bruk admin som brukernavn
Ikke bruk et lett passord som «secret», «12345» etc
Vær kritisk til themes og plugins
/wp-admin/ er forutsigbart
Oppgrader til siste versjon
Ikke vis WP versjon
http://www.metronet.no/blogg/2011/03/a-few-simple-steps-to-make-your-wordpress-installation-more-secure/
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«Scrapers gonna scrape»
RSS footer i WordPress SEO av Yoast
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Need for speed• Raskere nettsteder gir en bedre brukeropplevelse - Google
• 1 av de 200+ rangeringsfaktorer
• Norsk hosting
• Plugin: W3 Total Cache
• http://pagespeed.googlelabs.com/
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Brødsmuler
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Plugin for internlenking
Mange plugins for related posts
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URL triks
Kilde: Straight from Google: What You Need to Knowby MATT CUTTS on AUGUST 19, 2009
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http://yoast.com/wordpress/seo/
WordPress SEO pluginMeta data
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http://yoast.com/wordpress/seo/
WordPress SEO pluginMeta data
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http://yoast.com/wordpress/seo/
WordPress SEO pluginXML sitemap
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Sosiale signal
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Webanalyse
• Google Analytics for WordPress plugin
• Kontroll på trafikken til ditt nettsted
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Spor internsøk i Google Analytics
• profile settings-> edit-> skru på site search, skriv inn «s»
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SøkeordHvilke søkeord bør jeg bruke og hvor skal jeg bruke de??
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Google Keyword Tool
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Google suggest
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Google Insights for Search
Folk søker mest etter pannekaker i oktober
Nye trender
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Slik bruker du søkeordene
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Litt mer om lenker
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Hvordan få lenker?
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Quiz: Hvilken side på NRK har flest lenker?
-www.nrk.no
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Lyst å lære mer?
http://googlewebmastercentral.blogspot.com/2010/09/seo-starter-guide-updated.html
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Lyst å lære mer?
• SEOmoz.org/learn-seo
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Lyst å lære mer?
• http://www.metronet.no/blogg/2011/03/41-blogger-vi-leser/
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Lyst å lære mer?
• SEMkonferansen i Norge
• Mange konferanser i utlandet
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Lyst å lære mer?
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Lyst å lære mer?
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