WordPress Meetup : Google Analytics 101
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Transcript of WordPress Meetup : Google Analytics 101
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Google Analytics
fromscratchdesign.comslideshare.net/kellyhousholder
@ kellyhousholder
Girl designed by iconsmind.com from the thenounproject.com
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My favorite Google Analytics plugin:
WP Google Analytics
by: Aaron Campbell
Made for WordPress VIP and available through the
WordPress plugin repository.
Ignores Admin/logged in activity
Tracks 404s
Outbound links
Search Terms
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Pages on your site
Sessions vs Users
Reporting > Behavior > Site Content
Landing Pages, Exit Pages
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Pageviews: How many times the page was viewed.
Unique Pageviews: This de-duplicates pageviews to show how
many sessions contained a view of the page.
Avg. Time on Page
Entrances: How many times this page was the first page in a
session.
Bounce Rate: The percentage of entrances on this page where
the user did not interact with the website any further.
% Exit: The percentage of pageviews that were the final page
in a session.
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Pages on your site
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Tracking 404 pages
Behavior > Site Content> Content Drilldown and
search for “404.html”
WordPress plugin repository.
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Tracking 404 pages
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The broken link
Where it was found
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Tracking site searches
Admin > View Settings > Turn Site Search on
WordPress default query parameter is:
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Site Search results
Reporting > Behavior > Site Search
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Reporting > Behavior > Events > Overview >
Event Action
Outbound links
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Google Chrome: Page Analytics (by Google)
Google search: “page analytics chrome extension”
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Convincing Clients to do a responsive website
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Screensize
Reporting > Audience > Technology > Browser & OS > Screen
Resolution
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OLD CLIENT WEBSITE EXAMPLE
Carousels: slow load, bad conversions
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Carousels: slow load, bad conversions
ERIK RUNYONWEEDYGARDEN
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Vimeo Stats
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Google Webmaster Tools
https://blog.serps.com/how-to/connect-google-ana-
lytics-with-webmaster-tools/
Google Analytics measures and tracks your
web visitors and provides rich data that allows
you to understand who they are and what they
want from your site.
Google Webmaster Tools provides information
and reports on how your web pages look to
Google.