OSBDC Social Media 101
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Transcript of OSBDC Social Media 101
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About Today…
Download This Presentation on SlideShare We’re here to help…
Toward the end of day Consultations at your convenience
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What We’ll Cover…
1. Why Business Should Engage in Social Media 2. How is it Beneficial
3. How to Begin
4. Tips and Best Practices
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Social Media Platforms
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Social Media in the Workplace
Common Objections: • It’s a passing fad • We can’t control what happens in social media • We can’t control what our own people will say
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Social Media in the Workplace
Where to start: • Social Media Engagement Policy • Training • Monitoring
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Where to start
• Don’t get overwhelmed – you
don’t need to do it all • Focus on areas where your
clients and prospects engage • Start simple & make it effective • Once you are comfortable in
one, try another
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How to Begin
Define Your Objectives • What are your goals? • Who is your audience? • How often can you
consistently interact? • What type of information do
you wish to share?
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• 618 million daily active users • 3.5 billion pieces of content (photos, videos, web links, etc) shared each day • Each user shares, on average, 415 pieces of content per year • 24% of user base 35-54 years old
• 58% women • 42% men
• The biggest growth of any age group from 2011 to 2012 was 45-54 year-olds
Facebook at a Glance
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• The 3 most important reasons small businesses leverage social media are: 1. Connecting with customers 2. Visibility 3. Self-promotion
• 70% of local businesses today are using Facebook
• 47% of users say that Facebook had the greatest impact on their purchase behavior
• 58% of businesses saw a drop in marketing costs by moving to social marketing
Why Should You Engage?
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The power of sharing...
Connect With the End-User
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3 Cover Photo
Benchmarking
Shortened url
Facebook How-To’s
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Cover Photo
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Administrative Powers
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Shortened URL
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Other Ways to Grow
Facebook ads Promote a post Run a contest
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• Develop a unique voice & relate to your audience
• Have diverse content • Ask for what you want • Be consistent • Benchmark
Make Facebook Work for YOU!
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• Since the beginning of Twitter there has been over 163 billion tweets sent
• In 2012, an average of 175 million tweets were sent from Twitter everyday in the US
• The average twitter user spends about 23 minutes a day checking tweets
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• 53% of people on Twitter recommend products in their tweets
• 73% of Americans trust
information and advice from Twitter
• 31% of US Consumers have
searched a hashtag they saw on TV
Demographics and Usage
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• 69% of follows on Twitter are suggested by friends • 79% of US twitter uses are more likely to recommend brands
they follow • 67% of US twitter users are more likely to buy from brands they
follow • Only 26% of businesses frequently include calls to action in
their tweets – 49% never include a call to action
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Search Twitter for: 1. Brands 2. People
3. Keywords
Build Your Community
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• Great way to connect with people you want to engage with.
• Don’t just RT. Add value to the conversation.
ReTweet
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Hash Tags (#)
#joltbolt
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Management Tools
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• Over 200 Million members • Business professionals • 79% are 35+ years old • Linkedin promotes:
• Business intelligence • Business development • Creation of business relationships • Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second • 50 million new members in 2011vs 6 years to add first 50
million
Overview
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Personal Profiles
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• Establish a personal presence
• Connect with customers and other businesses
• Demonstrate your expertise
Leverage Your Personal Profiles
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Company Profile
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• Share content and make updates
• Create groups and participate in discussions
• Build key relationships • Add Linkedin button to your website
• Monitor your competitors
5 tips to growing your business on Linkedin
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• 2nd largest search engine in the world • Every minute 72 hours of video are uploaded to YouTube • Reasons marketers use YouTube:
• 66% for Content Marketing • 49% for Search Engine Optimization • 69% for Branding • 54% for Social Media engagement • 14% for Customer Service
• More than 20% of global YouTube views are on mobile devices
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Getting Started
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Uploading Video
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Annotations
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Friends & Subscribers
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Engagement
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• Establish a Presence • Be consistent
• Engage
• Monitor, Track, Benchmark
Take Aways
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http://bit.ly/OswegoSBD
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Site-Seeker, Inc. ♥ 2013
• Jessica Harris • Senior Internet Marketing Specialist
[email protected] Phone: (315) 732-9281 x16