7/24/2019 organizational structures and process

1/10

organizationalstructures andprocesses used tooversee new-productdevelopment

7/24/2019 organizational structures and process

2/10

An organizational structure defines

how activities such astask allocation ,coordination

and supervision aredirected towardsthe achievement of

organizational aims

7/24/2019 organizational structures and process

3/10

Many companies use customer-drivenengineering to develop new products,incorporating customer preferences in the

nal design

7/24/2019 organizational structures and process

4/10

Some rely on

internal

changes todevelop moresuccessful new

products.

7/24/2019 organizational structures and process

5/10

Budgeting for New-Product Development

7/24/2019 organizational structures and process

6/10

nance as many pro ects as possi!le,hoping to achieve a few winners.

spend what the competition spends.

decide how many successful newproducts they need and wor" !ac"ward toestimate the re#uired investment

Mostly $ strategies are followed

7/24/2019 organizational structures and process

7/10

Stage Numberof Ideas

PassRatio

Cost per Idea otal Cost

!" Idea Screening #$ !%$ &!,''' $,'''

(" Concept esting !# !%( (',''' )(','''

)" Product *evelopment + !%( ('',''' !,#'','''

$" est arketing $ !%( -'',''' (,''','''

-" National .aunch ( !%( -,''',''' !',''','''

&!),/+$,'''

7/24/2019 organizational structures and process

8/10

ni&ing New-Product Development

7/24/2019 organizational structures and process

9/10

'(%SS-)*N'+ %N +/ MS

relieved from other duties and given a!udget , time frame and a informal

wor"place

7/24/2019 organizational structures and process

10/10

Divide the innovation process into stages , with agate at the end of each

+he pro ect leader , wor"ing with a cross-functionalteam, must !ring a set of "nown delivera!les toeach gate !efore the pro ect can pass to the ne0tstage.

S+ 1/-1 +/ S2S+/MS