Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

1

Budweiser: A critical look at the company’s structure and communication

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

2

Table of Contents Cover Page 1

Table of Contents 2

Background: Budweiser: The Beer that Made History 3

Branding: The Beer of America 4

Communication Outlets: Budweiser and the Media 5 SWOT Analysis 6

Assessment: Power 7

Assessment: Leadership 8

Assessment: Culture 9

Assessment: Gender 10 Conclusion 11

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

3

Background Budweiser: The Beer that Made History

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

4

Branding

The Beer of America

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

5

Communication Outlets

Budweiser and the Media

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

6

SWOT Analysis

Strengths:

Weaknesses:

Opportunities

Threats:

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

7

Assessment:

Power

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

8

Assessment:

Leadership

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

9

Assessment:

Culture

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

10

Assessment:

Gender

Group Organizational Analysis: Budweiser Mariah McCormick

Joey Dorazio

11

Conclusion